Valkyrae

Hello Sunshine’s New Experiential Franchise Shine Away Announces Talent Lineup

Retrieved on: 
Monday, September 25, 2023
Women, Social Media, Media, Communications, Celebrity, Events, Concerts, Consumer, Entertainment, AT&T, Partnership, Exhibition, AT, Rolling Green Country Club, Woman, Hello Sunshine, Multimedia, Get Organized with The Home Edit, Athlete, Literature, The New York Times Best Seller list, The Home, Social media, Female, Nightclub, Toy, Valkyrae, Candle Media

Hello Sunshine, a part of Candle Media, today announced its exciting programming lineup for the inaugural Shine Away event, a new experiential franchise created in collaboration with AT&T.

Key Points: 
  • Hello Sunshine, a part of Candle Media, today announced its exciting programming lineup for the inaugural Shine Away event, a new experiential franchise created in collaboration with AT&T.
  • Shine Away also taps into the culture-defining brands from across the Hello Sunshine universe, including The Home Edit, Reese’s Book Club, Fair Play, and Unicorn Space.
  • Surrounded by an immersive exhibition of brand activations, digital experiences across social media will drive deeper fan engagement with Shine Away.
  • Select content from Shine Away will be available for livestream on Hello Sunshine’s Instagram.

FAZE CLAN WELCOMES STRANGER THINGS ACTRESS AND TWITCH STREAMER GRACE VAN DIEN

Retrieved on: 
Thursday, May 25, 2023
Well, Male, Female, Disguised Toast, Life, FaZe Clan, Culture, Valkyrae, Woman, Video, VALORANT, Valorant Champions Tour, News, VCT, Video game, Interior design, Pokimane, Grace

LOS ANGELES, May 25, 2023 /PRNewswire/ -- Today, FaZe Clan Inc. ("FaZe Clan"), the lifestyle and media platform rooted in gaming and youth culture, announced the newest addition to their roster, Grace Van Dien aka FaZe Bluefille [pronounced /bloo · fee/]. Well known for her role as Chrissy Cunningham in season four of Stranger Things, Grace is taking the industry by storm and giving her community a whole new look into her life by channeling her gaming skills and becoming a dedicated Twitch streamer (streaming today on twitch.com/bluefille).

Key Points: 
  • LOS ANGELES, May 25, 2023 /PRNewswire/ -- Today, FaZe Clan Inc. ("FaZe Clan"), the lifestyle and media platform rooted in gaming and youth culture, announced the newest addition to their roster, Grace Van Dien aka FaZe Bluefille [pronounced /bloo · fee/].
  • "Ever since my first meeting with FaZe, we shared the same vision in working together to create lasting change for female gamers in this industry,' said Grace Van Dien aka FaZe Bluefille.
  • Grace adds another element to the team and she's a great fit for the future of FaZe Clan."
  • "Grace exemplifies the unwavering personal identity and resilience required to help pave the way in the necessary evolution of female gamers," said FaZe Clan President, Erik Anderson.

HyperX in Collaboration with Influencer Valkyrae Announces Third HX3D Personalized Keycap

Retrieved on: 
Monday, May 15, 2023
Technology, Men, General Entertainment, Electronic Games, Sports, Consumer, Entertainment, Mobile Entertainment, Specialty, Telecommunications, Retail, Teens, Women, General Sports, Children, Consumer Electronics, Online Retail, 3D, PDT, Multimedia, Internet, Collection, Shiba, HP, Mouth, Video game, HP Inc., Shiba Inu, Valkyrae, Collaboration

As the third HX3D personalized keycap drop, the HyperX x Valkyrae Limited Edition Keycap features a unique and adorable design inspired by Valkyrae's furry friend Mika.

Key Points: 
  • As the third HX3D personalized keycap drop, the HyperX x Valkyrae Limited Edition Keycap features a unique and adorable design inspired by Valkyrae's furry friend Mika.
  • View the full release here: https://www.businesswire.com/news/home/20230515005053/en/
    HyperX in Collaboration with Influencer Valkyrae Announces Third HX3D Personalized Keycap (Graphic: Business Wire)
    As the inspiration behind the HyperX x Valkyrae Limited Edition Keycap, Mika the Shiba Inu is now a fun keyboard accent or collectable and forever keepsake.
  • Involved in every step of the design process and showcasing her personal touch, Valkyrae worked closely with the HyperX team to create the keycap to be included in the HyperX HX3D collection.
  • “I loved bringing Mika to life as a 3D keycap with HyperX,” said Valkyrae, HyperX ambassador and influencer. "

In Celebration of the 100 Thieves 5-Year Anniversary, Higround Announces Killer Lineup of Events

Retrieved on: 
Wednesday, November 16, 2022
PBT, Founder, VALORANT, Growth, TTC, Human, Technology, Board, Edition, Theft, CouRageJD, Collection, Summit, Computer Peripherals, Valkyrae, LOS, Partnership, Mercury, YouTube, Sale, Project Mercury, SEGA, Multimedia, HG, Culture, Female, PCB, Personality, White Flames, OEM, CNC, RGB, League of Legends, Map, Video game console, Toy, Typesetting, Call, Titan

LOS ANGELES, Nov. 16, 2022 /PRNewswire/ -- Higround, a lifestyle and gaming peripheral brand, today announced its second collaboration with its parent company 100 Thieves, a global lifestyle and gaming brand, in celebration of 100 Thieves' five year anniversary. This new collaboration features Higround's first luxury keyboard, and a partnership with female gaming icon and livestreamer, Kyedae Shymko. The capsule is available for purchase and pre-order on November 18th on Higround's website.

Key Points: 
  • LOS ANGELES, Nov. 16, 2022 /PRNewswire/ -- Higround, a lifestyle and gaming peripheral brand, today announced its second collaboration with its parent company 100 Thieves, a global lifestyle and gaming brand, in celebration of 100 Thieves' five year anniversary.
  • A continuation of the initial 100 Thieves x Higround collaboration, this collection tells the story of perseverance, growth, and innovation.
  • The Mercury Capsule is an updated, upgraded version borne from the feedback received from the first 100 Thieves collaboration.
  • Her announcement coincides with the newest Higround collection in a celebration of parent company 100 Thieves.

Marathon Twitch Streamer iiTzTimmy Joins 100 Thieves as First-Ever Creator for Higround

Retrieved on: 
Thursday, November 10, 2022
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As part of 100 Thieves, Timmy will be the first-ever creator for the team's gaming hardware brand, Higround, and will have an impact on future products from the brand.

Key Points: 
  • As part of 100 Thieves, Timmy will be the first-ever creator for the team's gaming hardware brand, Higround, and will have an impact on future products from the brand.
  • Being a Higround creator allows Timmy to join the hardware scene and have a hand in peripheral product creation.
  • - Timmy "iiTzTimmy" An
    Following this first creator announcement, Higround will seek to sign more influencers to be the faces of the brand.
  • With over 100M fans worldwide in just three years, 100 Thieves is one of the fastest growing brands in global entertainment.

Meet Juvee – The Rejuvenating Energy Drink from Gaming Superstar & 100 Thieves Founder Matthew “Nadeshot” Haag

Retrieved on: 
Tuesday, October 4, 2022
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Matthew Nadeshot Haag, superstar gaming content creator and founder and CEO of the global gaming lifestyle brand 100 Thieves , today introduced Juvee, a new rejuvenating energy drink formulated to boost your energy, increase your focus and improve your overall well-being so youre inspired to add more play to your every day.

Key Points: 
  • Matthew Nadeshot Haag, superstar gaming content creator and founder and CEO of the global gaming lifestyle brand 100 Thieves , today introduced Juvee, a new rejuvenating energy drink formulated to boost your energy, increase your focus and improve your overall well-being so youre inspired to add more play to your every day.
  • View the full release here: https://www.businesswire.com/news/home/20221004005425/en/
    Juvee, short for rejuvenation, is a new energy drink formulated to improve your energy, focus and well-being.
  • can of Juvee contains
    Weve created a new energy drink that was built completely on our terms and catered to our communitys lifestyle and interests, which are all centered around the joy of play, said Matthew Nadeshot Haag, founder of Juvee and founder & CEO of 100 Thieves.
  • Juvee is the rejuvenating energy drink from Matthew Nadeshot Haag, superstar creator and founder of the global gaming lifestyle brand, 100 Thieves.

HyperX Signs DJ Zedd as Global Brand Ambassador

Retrieved on: 
Friday, August 12, 2022
Hardware, Retail, Consumer Electronics, Technology, Audio, Video, Marketing, Advertising, Communications, eSports, Celebrity, Online Retail, Sports, Music, Electronic Games, Entertainment, RIAA, Multimedia, Interscope Records, Mouse, Juju, Technology, ALL, NHL, Valkyrae, Twitter, Global Brands Group, USB, Fox, Zedd, Multi, Top, JuJu Smith-Schuster, NHL All-Star Game, Social media, Music, Culture, HP Inc., Super Bowl, Solution, NFL, Alessia, Maren Morris, Aerial Powers, Internet celebrity, Radio, I Want You to Know (Zedd song), Video game, Kingston Technology

HyperX , the gaming peripherals team at HP Inc. and brand leader in gaming and esports, today announced the signing of world renowned DJ, record producer, and songwriter Zedd as the brands newest ambassador.

Key Points: 
  • HyperX , the gaming peripherals team at HP Inc. and brand leader in gaming and esports, today announced the signing of world renowned DJ, record producer, and songwriter Zedd as the brands newest ambassador.
  • View the full release here: https://www.businesswire.com/news/home/20220812005002/en/
    HyperX Signs DJ Zedd as Global Brand Ambassador (Graphic: Business Wire)
    The relationship between HyperX and Zedd developed organically, as a result of the artists passion for gaming.
  • Zedd has been an avid gamer for years, playing multiple titles between tour stops and studio sessions.
  • HyperX has supported my passion for gaming since we first connected via Twitter, several years ago, said Zedd.

100 Thieves Signs Vinnie Hacker as the Organization’s Newest Content Creator

Retrieved on: 
Wednesday, May 11, 2022
Men, Online, Sports, Entertainment, Mobile Entertainment, Social Media, Internet, General Sports, Consumer, Technology, Teens, Marketing, Communications, Social media, Multimedia, Theft, CouRageJD, Culture, Valkyrae, Industry, TikTok, YouTube, The Hype House, VALORANT, League of Legends, Publishing, Entertainment, Video game, Nadeshot, Call

100 Thieves signed TikTok star Vinnie Hacker as their newest content creator.

Key Points: 
  • 100 Thieves signed TikTok star Vinnie Hacker as their newest content creator.
  • For me, being part of 100 Thieves is about being a part of gaming culture, says Vinnie Hacker.
  • Moving forward, Vinnie will be featured in upcoming 100 Thieves brand campaigns and be regularly integrated into activations, content, and more.
  • Aside from now-retired professional esports player Hiko, Vinnie Hacker is the first new creator announced for 100 Thieves in 2022 and will be the organizations first-ever member with a lifestyle-focused platform and audience.

JBL Collaborates with leaders in Gaming 100 Thieves on Exclusive Quantum ONE Headset Drop

Retrieved on: 
Friday, March 18, 2022
Electronic Games, Technology, Other Retail, Entertainment, Specialty, Audio, Video, Retail, Consumer Electronics, Online Retail, Heart, VALORANT, Music, HARMAN, Multimedia, Sound, Internet, Culture, Nadeshot, Theft, Mechanics, Love, Noise, CEO, League of Legends, Car, Industry, JBL, Individual, StockX, Apple Inc. v. Samsung Electronics Co., Harman International, Solution, Electronics, Sport, Valkyrae, CouRageJD, Quantum, Partnership, Creative industries, Video game, Call

The JBL x 100 Thieves headset is launching to satisfy a growing consumer craving for a product that celebrates their passion and interests.

Key Points: 
  • The JBL x 100 Thieves headset is launching to satisfy a growing consumer craving for a product that celebrates their passion and interests.
  • 100 Thieves has imprinted its signature geo print design on the JBL Quantum ONE headset built for exceptional in-game sound and performance.
  • View the full release here: https://www.businesswire.com/news/home/20220318005008/en/
    JBL Collaborates with 100 Thieves on Exclusive Quantum ONE Headset Drop (Photo Credit: JBL)
    Collaborating with JBL has been an incredible experience and highlights how game-changing quality sound can be, said Matthew Nadeshot Haag, 100 Thieves founder and CEO.
  • As both JBL and 100 Thieves are naturally inquisitive brands that honor self-expression, they have encouraged each other to push boundaries.

100 Thieves Raises $60 Million in New Funding to Expand Its Business and Continue Elevating Gaming Culture

Retrieved on: 
Thursday, December 2, 2021
Entertainment, Consumer, Teens, Women, Men, Electronic Games, Tao, Organization, Sport, CEO, CouRageJD, Time, VALORANT, Acquisition, Valkyrae, COO, Gucci, Twitter, Jim Breyer, TikTok, Culture, Collection, League of Legends, Series, Nicholas J. Pritzker, Theft, Multimedia, Valorant, Growth, YouTube, Video game, Renewable energy

View the full release here: https://www.businesswire.com/news/home/20211202005656/en/

Key Points: 
  • View the full release here: https://www.businesswire.com/news/home/20211202005656/en/
    John Robinson, President & COO of 100 Thieves and Matthew Nadeshot Haag, Founder & CEO of 100 Thieves (Photo: Business Wire)
    The 100 Thieves business experienced record growth in 2021, in both overall revenue and percentage increase, since the company was founded just four years ago.
  • Revenue in 2021 more than doubled year-over-year, seeing 111% top-line growth, making 100 Thieves the fastest growing company amongst top gaming organizations.
  • Our performance in 2021 exceeded all of my expectations, said Matthew Nadeshot Haag, Founder & CEO of 100 Thieves.
  • We have delivered on our core promise of elevating gaming culture while building a strong business and brand for the long term.