Nadeshot

Meet Juvee – The Rejuvenating Energy Drink from Gaming Superstar & 100 Thieves Founder Matthew “Nadeshot” Haag

Retrieved on: 
Tuesday, October 4, 2022

Matthew Nadeshot Haag, superstar gaming content creator and founder and CEO of the global gaming lifestyle brand 100 Thieves , today introduced Juvee, a new rejuvenating energy drink formulated to boost your energy, increase your focus and improve your overall well-being so youre inspired to add more play to your every day.

Key Points: 
  • Matthew Nadeshot Haag, superstar gaming content creator and founder and CEO of the global gaming lifestyle brand 100 Thieves , today introduced Juvee, a new rejuvenating energy drink formulated to boost your energy, increase your focus and improve your overall well-being so youre inspired to add more play to your every day.
  • View the full release here: https://www.businesswire.com/news/home/20221004005425/en/
    Juvee, short for rejuvenation, is a new energy drink formulated to improve your energy, focus and well-being.
  • can of Juvee contains
    Weve created a new energy drink that was built completely on our terms and catered to our communitys lifestyle and interests, which are all centered around the joy of play, said Matthew Nadeshot Haag, founder of Juvee and founder & CEO of 100 Thieves.
  • Juvee is the rejuvenating energy drink from Matthew Nadeshot Haag, superstar creator and founder of the global gaming lifestyle brand, 100 Thieves.

100 Thieves Signs Vinnie Hacker as the Organization’s Newest Content Creator

Retrieved on: 
Wednesday, May 11, 2022

100 Thieves signed TikTok star Vinnie Hacker as their newest content creator.

Key Points: 
  • 100 Thieves signed TikTok star Vinnie Hacker as their newest content creator.
  • For me, being part of 100 Thieves is about being a part of gaming culture, says Vinnie Hacker.
  • Moving forward, Vinnie will be featured in upcoming 100 Thieves brand campaigns and be regularly integrated into activations, content, and more.
  • Aside from now-retired professional esports player Hiko, Vinnie Hacker is the first new creator announced for 100 Thieves in 2022 and will be the organizations first-ever member with a lifestyle-focused platform and audience.

JBL Collaborates with leaders in Gaming 100 Thieves on Exclusive Quantum ONE Headset Drop

Retrieved on: 
Friday, March 18, 2022

The JBL x 100 Thieves headset is launching to satisfy a growing consumer craving for a product that celebrates their passion and interests.

Key Points: 
  • The JBL x 100 Thieves headset is launching to satisfy a growing consumer craving for a product that celebrates their passion and interests.
  • 100 Thieves has imprinted its signature geo print design on the JBL Quantum ONE headset built for exceptional in-game sound and performance.
  • View the full release here: https://www.businesswire.com/news/home/20220318005008/en/
    JBL Collaborates with 100 Thieves on Exclusive Quantum ONE Headset Drop (Photo Credit: JBL)
    Collaborating with JBL has been an incredible experience and highlights how game-changing quality sound can be, said Matthew Nadeshot Haag, 100 Thieves founder and CEO.
  • As both JBL and 100 Thieves are naturally inquisitive brands that honor self-expression, they have encouraged each other to push boundaries.

100 Thieves Elevates Rachell “Valkyrae” Hofstetter and Jack “CouRage” Dunlop to the Ownership Group

Retrieved on: 
Thursday, April 8, 2021

100 Thieves, the leading gaming lifestyle company and esports organization built at the intersection of competitive gaming, entertainment and apparel, has expanded its ownership group to include two of the companys legendary content creators: Rachell Valkyrae Hofstetter and Jack CouRage Dunlop.

Key Points: 
  • 100 Thieves, the leading gaming lifestyle company and esports organization built at the intersection of competitive gaming, entertainment and apparel, has expanded its ownership group to include two of the companys legendary content creators: Rachell Valkyrae Hofstetter and Jack CouRage Dunlop.
  • Valkyrae and CouRage are joining the ownership group currently composed of 100 Thieves CEO & Founder Matthew Nadeshot Haag, Drake, media mogul Scooter Braun, and Cleveland Cavaliers owner Dan Gilbert.
  • View the full release here: https://www.businesswire.com/news/home/20210407006014/en/
    From left to right, Jack "CouRage" Dunlop, Rachell Valkyrae Hofstetter and Matthew Nadeshot Haag.
  • Rae and Jack have been with us since 2018 and 2019, respectively, and are significant contributors to 100 Thieves.

JBL Quantum Announced as Official Global Gaming Headset Partner of 100 Thieves

Retrieved on: 
Tuesday, April 28, 2020

Following the award-winning debut of the JBL Quantum Range gaming headsets earlier this year, today JBL continues to elevate the gaming space by teaming up with lifestyle power brand and leading esports organization 100 Thieves.

Key Points: 
  • Following the award-winning debut of the JBL Quantum Range gaming headsets earlier this year, today JBL continues to elevate the gaming space by teaming up with lifestyle power brand and leading esports organization 100 Thieves.
  • View the full release here: https://www.businesswire.com/news/home/20200428005313/en/
    JBL Quantum Announced as Official Global Gaming Headset Partner of 100 Thieves.
  • As the Official Global Gaming Headset Partner of 100 Thieves, the JBL Quantum Range will be featured at the 100 Thieves Cash App Compound, including the team rooms, streaming rooms and Nadeshot's studio.
  • The 100 Thieves player jerseys featuring JBL Quantum will be available to fans via a sweepstakes on JBLs social media later this spring.

100 Thieves Opens State-of-the-Art 100 Thieves Cash App Compound, the Largest Esports Team Facility in the US

Retrieved on: 
Wednesday, January 22, 2020

100 Thieves, the premium lifestyle brand and gaming organization, has officially unveiled its new one-of-a-kind headquarters, dubbed the 100 Thieves Cash App Compound.

Key Points: 
  • 100 Thieves, the premium lifestyle brand and gaming organization, has officially unveiled its new one-of-a-kind headquarters, dubbed the 100 Thieves Cash App Compound.
  • At 15,000 square feet in the heart of Los Angeles, the opening of the 100 Thieves Cash App Compound marks the launch of the biggest esports team facility in the US.
  • "The 100 Thieves Cash App Compound is the product of our vision to build a new category of company - a lifestyle brand born from gaming," said Matthew Nadeshot Haag, Founder & CEO of 100 Thieves.
  • The title sponsor for the facility, Cash App , has partnered with 100 Thieves on the most comprehensive sponsorship deal in the esports industry.

Totino's Unveils Exclusive ASTRO Gaming Headset Ahead of Call of Duty®: Modern Warfare® Launch

Retrieved on: 
Monday, October 14, 2019

Totinos, maker of pizza rolls, unveiled its plans today to launch an exclusive, limited-edition ASTRO Gaming headset as an extension to its existing collaboration with Call of Duty: Modern Warfare.

Key Points: 
  • Totinos, maker of pizza rolls, unveiled its plans today to launch an exclusive, limited-edition ASTRO Gaming headset as an extension to its existing collaboration with Call of Duty: Modern Warfare.
  • View the full release here: https://www.businesswire.com/news/home/20191014005077/en/
    Matthew 'Nadeshot' Haag co-designed this exclusive ASTRO gaming headset which will launch on NTWRK on October 17th.
  • Nadeshot played a key role throughout the design process, incorporating his unique artistic and street-style into the Totinos in-game content, and collaborating on the exclusive, coordinating headset design.
  • The exclusive tags featured on the headset incorporate both red and black colorways with intricate geometric designs, reflective of the redeemable in-game charm.

Totino's Teams Up with Activision In Advance of Call of Duty®: Modern Warfare® Launch

Retrieved on: 
Friday, September 27, 2019

MINNEAPOLIS, Sept. 27, 2019 /PRNewswire/ --Totino's proudly teams up with the celebrated Call of Duty franchise, in advance of the highly anticipated Call of Duty: Modern Warfare launch.

Key Points: 
  • MINNEAPOLIS, Sept. 27, 2019 /PRNewswire/ --Totino's proudly teams up with the celebrated Call of Duty franchise, in advance of the highly anticipated Call of Duty: Modern Warfare launch.
  • To celebrate this collaboration, Totino's worked with Matthew "Nadeshot" Haag, Founder & CEO of 100 Thieves, to co-design the in-game content.
  • "We are thrilled to be teamed up with Totino's for the upcoming launch of Call of Duty: Modern Warfare," says Ander Nickell, Head of Global Partnerships, Activision.
  • Participating Totino's products with Call of Duty: Modern Warfare codes will hit shelves mid-October at select retail locations.

100 Thieves Raises Series A, Drake and Scooter Braun join as Co-Owners

Retrieved on: 
Tuesday, October 23, 2018

Grammy Award-winning, platinum-selling recording artist Drake co-led the investment round alongside Scooter Braun, entertainment industry power-broker and founder of SB Projects .

Key Points: 
  • Grammy Award-winning, platinum-selling recording artist Drake co-led the investment round alongside Scooter Braun, entertainment industry power-broker and founder of SB Projects .
  • Drake and Braun will join founder Matthew "Nadeshot" Haag and Dan Gilbert, Chairman of the Cleveland Cavaliers, as 100 Thieves co-owners.
  • I've spent my ten-year career in esports growing the ecosystem and am proud to have Drake and Scooter join as my partners to help take 100 Thieves to new heights.
  • As co-owners, Drake and Braun will act as strategic advisors for 100 Thieves.