OMD

LoopMe Welcomes Former OMD CEO Mainardo de Nardis as Board Chair

Retrieved on: 
Tuesday, October 4, 2022

LoopMe , a leading brand-focused mobile advertising platform, today announced that Mainardo de Nardis, former CEO of OMD Worldwide, is joining its Board of Directors as Chairman.

Key Points: 
  • LoopMe , a leading brand-focused mobile advertising platform, today announced that Mainardo de Nardis, former CEO of OMD Worldwide, is joining its Board of Directors as Chairman.
  • View the full release here: https://www.businesswire.com/news/home/20221004005271/en/
    We are delighted to welcome Mainardo as LoopMes Chairman, said Stephen Upstone, CEO of LoopMe.
  • I am thrilled to be appointed Board Chair, and I look forward to helping accelerate LoopMes impressive global growth trajectory.
  • With an industry heavyweight like Mainardo de Nardis joining the board, LoopMe will benefit from his decades of sector experience.

Omnicom Named World's Most Effective Agency Holding Company

Retrieved on: 
Wednesday, September 28, 2022

NEW YORK, Sept. 28, 2022 /PRNewswire/ -- Omnicom Group Inc. (NYSE:OMC) has been recognized as the most effective marketing communications company in the world in the 2021 Global Effie Effectiveness Index.

Key Points: 
  • NEW YORK, Sept. 28, 2022 /PRNewswire/ -- Omnicom Group Inc. (NYSE:OMC) has been recognized as the most effective marketing communications company in the world in the 2021 Global Effie Effectiveness Index.
  • Four Omnicom agency networks BBDO Worldwide, DDB Worldwide, OMD and TBWA\Worldwide placed in the top six of the Most Effective Agency Network category.
  • At the local level, DDB Colombia, Sancho BBDO and Colenso BBDO ranked in the top ten of the Most Effective Agency Offices in the world.
  • Our ranking is a reflection of our people's dedication to upholding the most effective and creative work in the industry."

quantilope Collaborates with Blackhawk Network to Incentivize the Consumer Research Experience

Retrieved on: 
Friday, September 23, 2022

NEW YORK, Sept. 23, 2022 /PRNewswire/ -- quantilope , a leading provider of automated consumer research, has announced a new collaboration with Blackhawk Network, which will enable its clients to leverage incentives to better attract survey respondents and increase survey response rates for their consumer research projects.

Key Points: 
  • NEW YORK, Sept. 23, 2022 /PRNewswire/ -- quantilope , a leading provider of automated consumer research, has announced a new collaboration with Blackhawk Network, which will enable its clients to leverage incentives to better attract survey respondents and increase survey response rates for their consumer research projects.
  • "quantilope's Insights Automation Platform modernizes the clunkiness of traditional market research for a fast and easy approach to collecting advanced consumer insights," explained Chris Furst, director of partnerships at quantilope.
  • "Like quantilope, BHN Rewards offers innovative automation capabilities that help customers streamline their research," said Jignesh Shah, head of global integrated incentives at Blackhawk Network.
  • quantilope automates consumer research to unlock high quality insights with speed & ease.

Streaming Wars Set to Intensify as US Consumers More Likely to Cancel Media Subscriptions

Retrieved on: 
Thursday, September 22, 2022

quantilope research finds that 29% of Americans (and British consumers) are considering cutting TV/Video streaming compared to 16% in Germany.

Key Points: 
  • quantilope research finds that 29% of Americans (and British consumers) are considering cutting TV/Video streaming compared to 16% in Germany.
  • Almost a third of US respondents (31%) admit to having free access to a streaming media service through friends or family.
  • Cutting back on streaming services are ways for cash strapped consumers to save some dollars.
  • US consumers of all age groups are most willing to spend between $10-$25 per month to skip ads on streaming platforms.

#WorkFair 2022: Job Opportunities with Inclusive Employers So Professionals & Graduates Don't Have to Return to the Closet

Retrieved on: 
Thursday, September 22, 2022

LONDON, Sept. 22, 2022 /PRNewswire/ -- Despite more companies touting their commitment to diversity and inclusion, encouraging individuals to be authentic at work, most professionals still fear revealing their true selves. Recent research has revealed that as many as three in five professionals still hide something about themselves from their employers. Additionally, many studies show LGBTQ+ graduates and professionals go back into the closet when they start a new job, despite intentions of #WorkingWithPride. According to organisations like Stonewall, around two-thirds of graduates who were open about their sexual orientation or gender identity before starting their first job, went "back in the closet" when they started work.

Key Points: 
  • Recent research has revealed that as many as three in five professionals still hide something about themselves from their employers.
  • Additionally, many studies show LGBTQ+ graduates and professionals go back into the closet when they start a new job, despite intentions of #WorkingWithPride.
  • It's a must-attend event for LGBTQ+ job seekers and inclusive employers committed to #WorkingWithPride," added Adrien and Pierre Gaubert.
  • Award-winning company myGwork is the business community for LGBTQ+ professionals, graduates, inclusive employers and anyone who believes in workplace equality.

#WorkFair 2022: Job Opportunities with Inclusive Employers So Professionals & Graduates Don't Have to Return to the Closet

Retrieved on: 
Thursday, September 22, 2022

LONDON, Sept. 22, 2022 /PRNewswire/ -- Despite more companies touting their commitment to diversity and inclusion, encouraging individuals to be authentic at work, most professionals still fear revealing their true selves. Recent research has revealed that as many as three in five professionals still hide something about themselves from their employers. Additionally, many studies show LGBTQ+ graduates and professionals go back into the closet when they start a new job, despite intentions of #WorkingWithPride. According to organisations like Stonewall, around two-thirds of graduates who were open about their sexual orientation or gender identity before starting their first job, went "back in the closet" when they started work.

Key Points: 
  • Recent research has revealed that as many as three in five professionals still hide something about themselves from their employers.
  • Additionally, many studies show LGBTQ+ graduates and professionals go back into the closet when they start a new job, despite intentions of #WorkingWithPride.
  • It's a must-attend event for LGBTQ+ job seekers and inclusive employers committed to #WorkingWithPride," added Adrien and Pierre Gaubert.
  • Award-winning company myGwork is the business community for LGBTQ+ professionals, graduates, inclusive employers and anyone who believes in workplace equality.

OZY GENIUS AWARDS ANNOUNCES SEARCH FOR THE CLASS OF 2023, WITH SPECIAL FOCUS ON STUDENTS AT HBCUs

Retrieved on: 
Tuesday, September 13, 2022

"Winning the OZY Genius Award gave us momentum to scale our impact by enabling our team to launch an online mentorship community for students around the world," said Dante Alvarado-Leon, OGA class of 2017.

Key Points: 
  • "Winning the OZY Genius Award gave us momentum to scale our impact by enabling our team to launch an online mentorship community for students around the world," said Dante Alvarado-Leon, OGA class of 2017.
  • "We are so proud of the OZY Genius Awards and all that they stand for," said OZY CEO Carlos Watson.
  • "I believe the OZY Genius Awards can help attract resources to talented HBCU students.
  • Applications for the OZY Genius Awards are available here to full-time college students in the U.S. and will remain open until Oct. 31, 2022.

quantilope Appoints Elizabeth Carducci, Visionary Leader in Insights Technology, to its Board of Directors

Retrieved on: 
Tuesday, September 13, 2022

NEW YORK, Sept. 13, 2022 /PRNewswire/ -- quantilope, a leading provider of automated consumer research, has appointed Elizabeth Carducci to its Board of Directors. With over 20 years of industry experience, Elizabeth Carducci is a recognized leader in insights and market research with a proven track record of scaling best-in-class technology companies.

Key Points: 
  • NEW YORK, Sept. 13, 2022 /PRNewswire/ -- quantilope, a leading provider of automated consumer research, has appointed Elizabeth Carducci to its Board of Directors.
  • With over 20 years of industry experience, Elizabeth Carducci is a recognized leader in insights and market research with a proven track record of scaling best-in-class technology companies.
  • "Her expertise in building innovative strategies within consumer intelligence to obtain industry dominance is an invaluable resource to our Board.
  • With an emphasis on empowering insights teams to take more control of their research, quantilope is making high-quality consumer insights, delivered quickly and efficiently, a reality.

Mainardo de Nardis and Laura Held Join VidMob Board of Directors

Retrieved on: 
Tuesday, September 13, 2022

NEW YORK, Sept. 13, 2022 (GLOBE NEWSWIRE) -- VidMob , the leading platform for Intelligent Creative, today announced that Mainardo de Nardis, former CEO of OMD Worldwide, and Laura Held, Partner of Shamrock Capital, are joining the companys Board of Directors.

Key Points: 
  • NEW YORK, Sept. 13, 2022 (GLOBE NEWSWIRE) -- VidMob , the leading platform for Intelligent Creative, today announced that Mainardo de Nardis, former CEO of OMD Worldwide, and Laura Held, Partner of Shamrock Capital, are joining the companys Board of Directors.
  • As a long-time advocate for the power of Intelligent Creative, I am thrilled to join VidMobs Board of Directors.
  • In addition to her role on the VidMob board, Held currently serves as a director of Adweek, Bayard, EDO and Wpromote.
  • In addition to de Nardis and Held, VidMob board members include former Global CMO Meta, HP, Visa and Pepsico Antonio Lucio, BuildGroup Co-Founder Klee Kleber, VidMob CEO and Co-Founder Alex Collmer, and VidMob COO and Co-Founder Jason Donnell.

Givsly Launches “Season Without Swag” Sustainability Campaign to Put Gifting Waste Top of Mind This Holiday

Retrieved on: 
Wednesday, September 7, 2022

During Season Without Swag 2021, when given the option between swag and a donation, a minimum of 30% (and up to 60%) of individuals chose donation.

Key Points: 
  • During Season Without Swag 2021, when given the option between swag and a donation, a minimum of 30% (and up to 60%) of individuals chose donation.
  • Additionally, 42 bags of swag were donated from agencies that had unused swag in their offices that wasnt wanted or needed.
  • The impetus is on companies to make their gifting and swag strategy sustainable.
  • Givsly is a purpose-led advertising and marketing solution that drives better business results through giving back to communities.