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THE ORIGINAL MOUTHFUL IS BACK: McDONALD'S AND DDB BRING BACK THE CLASSIC BIG MAC CHANT IN MAJOR CAMPAIGN

Retrieved on:

Friday, April 5, 2024

PR, Attention, POS, Culture, Lettuce, Life, Onion, Radio, Love, Cheese, Revolver, OMD, DDB, Big Mac, Big, Macs, Fast food

NEW YORK, April 5, 2024 /PRNewswire/ -- Hold onto your buns Big Mac fans - the world's oldest burger chant is back with an incredible homage to its trip through time for old and new generations of Big Mac fans - proving that the Big Mac is truly 'The Original Mouthful'.

Key Points:

The TV campaign directed by Revolver's Leilani Croucher leans heavily into the Big Mac's 56-year legacy.
The campaign draws on DDB's rich creative heritage – the original Big Mac chant ad campaign was developed by DDB's then creative leader, the legendary Keith Reinhard, who is still Chairman Emeritus of DDB today.
DDB Sydney Executive Creative Director, Matt Chandler said, "Bringing the Big Mac to a new generation was an awesome task.
To prompt Aussies to get into the chant, a large format digital out-of-home campaign integrates the lyrics of the Big Mac chant into a delicious, macro shot of the Big Mac.

Vistar Media Reimagines the DOOH Planning Experience for Advertisers

Retrieved on:

Thursday, March 21, 2024

DSP, Environment, SSPS, Omnicom Group, Running, Activation, DSPS, OOH, DOOH, OMD, Provenzano

NEW YORK, March 21, 2024 (GLOBE NEWSWIRE) -- Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, has reimagined its demand-side platform (DSP) to provide a sophisticated planning experience for running OOH campaigns. Now, the DSP enables buyers to better understand the physical context of OOH and how their campaign will appear in the real world. This allows buyers to easily convey plan details to other stakeholders, representing Vistar’s commitment to providing the most comprehensive and accurate digital out-of-home (DOOH) inventory marketplace.

Key Points:

NEW YORK, March 21, 2024 (GLOBE NEWSWIRE) -- Vistar Media , the leading global provider of technology solutions for out-of-home (OOH) media, has reimagined its demand-side platform (DSP) to provide a sophisticated planning experience for running OOH campaigns.
“We’ve built Vistar on our unwavering belief in OOH as a channel, and its ability to make a real, business-driving impact for marketers,” said Michael Provenzano, CEO at Vistar.
Specifically, advertisers operating in the Vistar DSP will notice the following improvements:
Updated Workflow: A streamlined, step-by-step workflow that allows users to focus on each step of the planning process.
“Overall, Vistar’s planning tools have always been exceptional compared to other DSPs and SSPs,” said Micaela Bos, Activation Director at Omnicom Media Group (OMD).

OMNICOM MEDIA GROUP RANKED #1 FOR NET NEW BUSINESS FOR SECOND CONSECUTIVE YEAR

Retrieved on:

Thursday, April 4, 2024

NEW YORK, April 4, 2024 /PRNewswire/ -- Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) and parent company to the OMD, PHD and Hearts & Science global media agency networks, had the best 2023 net new business record (wins-losses) among global media management groups, marking the second consecutive year that OMG has outperformed its competitors in incremental billings won.

Key Points:

NEW YORK, April 4, 2024 /PRNewswire/ -- Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) and parent company to the OMD, PHD and Hearts & Science global media agency networks, had the best 2023 net new business record (wins-losses) among global media management groups, marking the second consecutive year that OMG has outperformed its competitors in incremental billings won.
As reported in the 2023 New Business Balance report from RECMA (the Research Company Evaluating the Media Agency Industry), OMG earned its encore as the #1 ranked global media network by adding close to $3 billion in net new business.
Additionally, OMG was the only holding company media group to show positive net new business gains across every global region; and was also the #1 ranked group in EMEA and LATAM.
With close to $3 billion in net new business won between 2021-2023, OMD topped the three-year ranking, demonstrating long-term leadership that super cedes single-year variables.

OMNICOM MEDIA GROUP RANKED #1 FOR NET NEW BUSINESS FOR SECOND CONSECUTIVE YEAR

Retrieved on:

Thursday, April 4, 2024

NEW YORK, April 4, 2024 /PRNewswire/ -- Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) and parent company to the OMD, PHD and Hearts & Science global media agency networks, had the best 2023 net new business record (wins-losses) among global media management groups, marking the second consecutive year that OMG has outperformed its competitors in incremental billings won.

Key Points:

NEW YORK, April 4, 2024 /PRNewswire/ -- Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) and parent company to the OMD, PHD and Hearts & Science global media agency networks, had the best 2023 net new business record (wins-losses) among global media management groups, marking the second consecutive year that OMG has outperformed its competitors in incremental billings won.
As reported in the 2023 New Business Balance report from RECMA (the Research Company Evaluating the Media Agency Industry), OMG earned its encore as the #1 ranked global media network by adding close to $3 billion in net new business.
Additionally, OMG was the only holding company media group to show positive net new business gains across every global region; and was also the #1 ranked group in EMEA and LATAM.
With close to $3 billion in net new business won between 2021-2023, OMD topped the three-year ranking, demonstrating long-term leadership that super cedes single-year variables.

Ad Results Media Names Jordan Fox Chief Executive Officer

Retrieved on:

Wednesday, March 20, 2024

NEW YORK, March 20, 2024 /PRNewswire-PRWeb/ -- Today, Ad Results Media (ARM), the leading audio-focused agency known for its innovative work across podcasts, digital audio, vodcasting, and other digital audio channels, announced the appointment of Jordan Fox as Chief Executive Officer. With a rich leadership background spanning media, marketing, and technology, Fox brings over two decades of experience to ARM. Previously, he led award-winning creative and digital agency Laundry Service, transforming the business from a social media-focused boutique to a full-stack creative, digital, and influencer marketing leader.

Key Points:

NEW YORK, March 20, 2024 /PRNewswire-PRWeb/ -- Today, Ad Results Media (ARM), the leading audio-focused agency known for its innovative work across podcasts, digital audio, vodcasting, and other digital audio channels, announced the appointment of Jordan Fox as Chief Executive Officer.
With a rich leadership background spanning media, marketing, and technology, Fox brings over two decades of experience to ARM.
Ad Results Media (ARM), an expert audio agency with over 25 years of experience, empowers brands and agencies to boost channel performance and sales using the power of audio.
Pioneering the podcast advertising landscape with the very first podcast ad placement in 2010, ARM now stands as the world's largest podcast media buyer.

OMD AGAIN NAMED BEST PERFORMING GLOBAL MEDIA NETWORK

Retrieved on:

Monday, March 18, 2024

Research, Omnicom Group, OMD Worldwide, High Profile, Domination, Digital, Burberry, Diagnosis, Commerce, OMD

NEW YORK, March 18, 2024 /PRNewswire/ -- In the latest edition of the highly regarded Network Diagnostics report from RECMA (Research Company Evaluating the Media Agency Industry), Omnicom Media Group agency OMD Worldwide has been named the best performing global media network overall, marking the seventh consecutive edition over the past three years in which OMD had topped the Diagnostics report.

Key Points:

NEW YORK, March 18, 2024 /PRNewswire/ -- In the latest edition of the highly regarded Network Diagnostics report from RECMA (Research Company Evaluating the Media Agency Industry), Omnicom Media Group agency OMD Worldwide has been named the best performing global media network overall, marking the seventh consecutive edition over the past three years in which OMD had topped the Diagnostics report.
Continuing that theme in the latest report, RECMA describes OMD as "confirming its leadership, far ahead of its direct competitors."
Breaking down the KPIs, OMD earned #1 rankings for competitiveness in new business pitches, client profile, and digital, data & analytics and content expertise.
Once again ranked #1 in EMEA, OMD's "dominance continues" as it widened its lead over the #2 ranked network in the region.

OMD AGAIN NAMED BEST PERFORMING GLOBAL MEDIA NETWORK

Retrieved on:

Monday, March 18, 2024

Research, Omnicom Group, OMD Worldwide, High Profile, Domination, Digital, Burberry, Diagnosis, Commerce, OMD

NEW YORK, March 18, 2024 /PRNewswire/ -- In the latest edition of the highly regarded Network Diagnostics report from RECMA (Research Company Evaluating the Media Agency Industry), Omnicom Media Group agency OMD Worldwide has been named the best performing global media network overall, marking the seventh consecutive edition over the past three years in which OMD had topped the Diagnostics report.

Key Points:

NEW YORK, March 18, 2024 /PRNewswire/ -- In the latest edition of the highly regarded Network Diagnostics report from RECMA (Research Company Evaluating the Media Agency Industry), Omnicom Media Group agency OMD Worldwide has been named the best performing global media network overall, marking the seventh consecutive edition over the past three years in which OMD had topped the Diagnostics report.
Continuing that theme in the latest report, RECMA describes OMD as "confirming its leadership, far ahead of its direct competitors."
Breaking down the KPIs, OMD earned #1 rankings for competitiveness in new business pitches, client profile, and digital, data & analytics and content expertise.
Once again ranked #1 in EMEA, OMD's "dominance continues" as it widened its lead over the #2 ranked network in the region.

The Ampersand Board of Directors Appoints Mike Dean to Lead Ampersand

Retrieved on:

Monday, January 29, 2024

NEW YORK, Jan. 29, 2024 /PRNewswire/ -- Ampersand today announced that its Board of Directors has named Mike Dean as president, starting February 5. Dean, an industry veteran and leader in advanced TV and video advertising strategy and operations, will lead Ampersand in its evolution as a provider of data-driven, multiscreen advertising solutions for the industry. He will report to the Ampersand Board of Directors, including representatives from Ampersand's three owners Charter Communications, Comcast and Cox.

Key Points:

Ethan Heftman, Ampersand's current SVP Agency Sales, named Chief Revenue Officer
NEW YORK, Jan. 29, 2024 /PRNewswire/ -- Ampersand today announced that its Board of Directors has named Mike Dean as president, starting February 5.
Dean, an industry veteran and leader in advanced TV and video advertising strategy and operations, will lead Ampersand in its evolution as a provider of data-driven, multiscreen advertising solutions for the industry.
He will report to the Ampersand Board of Directors, including representatives from Ampersand's three owners Charter Communications, Comcast and Cox.
In this role, Ethan will lead all sales and revenue driving functions across Ampersand.

GumGum Expands Presence in Northern Europe with Appointment of New Managing Director

Retrieved on:

Wednesday, January 24, 2024

Nielsen, Livewire, Frank, Attention, Mindset, OMD, Growth, Depreciation, Playground, ROI

LONDON, Jan. 24, 2024 /PRNewswire-PRWeb/ -- GumGum, a contextual-first, global digital advertising platform, today announced the appointment of Frank Sueltmann as Managing Director of Northern Europe. Frank has joined GumGum's EMEA leadership team and is the most senior hire the company has made in the region.

Key Points:

GumGum, a contextual-first, global digital advertising platform, today announced the appointment of Frank Sueltmann as Managing Director of Northern Europe.
LONDON, Jan. 24, 2024 /PRNewswire-PRWeb/ -- GumGum, a contextual-first, global digital advertising platform, today announced the appointment of Frank Sueltmann as Managing Director of Northern Europe.
"The Mindset Platform and GumGum's vision for the future of digital advertising is ushering the industry into a new era that's based on mindset, not personal data," said Frank Sueltmann, GumGum's new Managing Director of Northern Europe.
As Google officially begins to phase out third-party cookies this month, Frank will focus on expanding GumGum's mindset-first and cookieless technology throughout northern Europe.

The Channel Company Announces New CEO Matt Yorke

Retrieved on:

Tuesday, January 9, 2024

Social media, The Channel Company, Software as a service, B2B, Intelligence, OMD, Digital, TCC, Northstar Travel Group, Marketing, Editorial, Channel, News, Partnership, Folio, IDG, Management

WESTBOROUGH, Mass., Jan. 9, 2024 /PRNewswire/ -- The Channel Company, a global provider of news, insights, strategy, events and marketing services for the information technology industry, announces Matt Yorke as its new Chief Executive Officer.

Key Points:

WESTBOROUGH, Mass., Jan. 9, 2024 /PRNewswire/ -- The Channel Company, a global provider of news, insights, strategy, events and marketing services for the information technology industry, announces Matt Yorke as its new Chief Executive Officer.
Yorke succeeds Robert Gray, board member of The Channel Company, who led the Company on an interim basis.
"I am honored to join The Channel Company as CEO at this critical juncture in the company's growth story," Yorke said.
I look forward to working with The Channel Company team to generate meaningful content and insights for our IT channel audience and deliver valuable services for our customers."