OMNICOM MEDIA GROUP RANKED #1 FOR 2022 INCREMENTAL BILLINGS GROWTH AMONG GLOBAL MEDIA MANAGEMENT GROUPS
NEW YORK, March 23, 2023 /PRNewswire/ -- Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) and parent company to the OMD, PHD and Hearts & Science global media agency networks is ranked #1 for 2022 incremental billings growth among global media management groups.
- Connecting media, content and commerce, OMG added $2.5 billion in incremental billings, while also retaining 98% of existing clients
OMG agencies OMD and PHD ranked #1 and #2 global, North American and USA networks
NEW YORK, March 23, 2023 /PRNewswire/ -- Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) and parent company to the OMD, PHD and Hearts & Science global media agency networks is ranked #1 for 2022 incremental billings growth among global media management groups. - As reported in the 2022 Media Agency New Business Barometer – an analysis of the global media agency marketplace published last week by independent research company COMvergence – OMG agencies added more than $2.5 billion in incremental client billings last year.
- OMG also had the best global win-to-loss ratio, more than 3x more new billings coming into the agency ($3.75b) than left ($1.2b) in 2022.
- OMD was also ranked #1 for total new business won in 2022, inclusive of business that went into review and was successfully defended.