Streaming television

Empire Access Expands Internet Services to Mount Morris and Perry

Retrieved on:

Wednesday, October 11, 2023

Empire Access , a fiber internet service provider declared the fastest internet in the Northeast, today announced it expects to complete its fiber optic network expansion to Mount Morris and Perry, New York, in the Fall of 2023.

Key Points:

Empire Access , a fiber internet service provider declared the fastest internet in the Northeast, today announced it expects to complete its fiber optic network expansion to Mount Morris and Perry, New York, in the Fall of 2023.
Empire Access provides broadband internet services to homes, businesses, local governments, and municipalities across large areas of Upstate New York and Northern Pennsylvania.
Empire Access’ internet, named the fastest internet in the Northeast by PCMag , offers Gigabit-speed connectivity, which is often only available in larger metropolitan areas.
“We are excited by the opportunity to serve the people of Mount Morris and Perry,” says Jim Baase, CEO at Empire Access.

Tinuiti Welcomes Tavo Castro as New Head of Strategic Planning Elevating Client Strategy and Innovation

Retrieved on:

Monday, October 16, 2023

NEW YORK, Oct. 16, 2023 /PRNewswire/ -- Tinuiti, the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, has officially announced Tavo Castro as its new Head of Strategic Planning.

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NEW YORK, Oct. 16, 2023 /PRNewswire/ -- Tinuiti , the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, has officially announced Tavo Castro as its new Head of Strategic Planning.
While working with key clients, Castro will also develop a refreshed training curriculum for client teams, enhancing the firm's strategic planning toolset, and creating new agency products and services.
"We are gaining an incredible leader and fresh mindset to ensure Tinuiti and our clients are pushed beyond the boundaries of our industry standards.
"Strategic Planning has always been about understanding humans, and the role our brands play in their lives, to deliver business outcomes.

OrkaTV and Vibe announce a new way for advertisers to reach premium FAST channel viewers

Retrieved on:

Monday, October 9, 2023

Partnership, New Partnership for Africa's Development, Running, Streaming television, FAST, CTV, AVOD, Grocery store, Vibe

CHICAGO, Oct. 9, 2023 /PRNewswire/ -- OrkaTV, the leading marketplace for Streaming TV, and Vibe, the all-in-one TV ad platform, today announced a partnership to bring performance advertising to Streaming TV. For the first time, Vibe enables advertisers to drive brand awareness, measure the impact of their campaign on website traffic, retarget web visitors on TV, and track lower-funnel product conversions.

Key Points:

New Partnership Connects Thousands of Vibe's Advertisers to 3,000+ FAST Channels in OrkaTV's Streaming TV marketplace.
Vibe drives thousands of performance advertisers to the Orka Ads Marketplace, where OrkaTV connects them to its vast marketplace featuring 3,500 premium, FAST linear channels.
Vibe was one of the first CTV ad platforms to unapologetically champion FAST channel audiences as the performance marketing goldmine they really are," says Vibe co-founder Arthur Querou.
For advertisers interested in running performance advertising campaigns on Streaming TV, please contact OrkaTV or Vibe for more information.

Tinuiti Named Premier Launch Partner for Microsoft Advertising Network For Retail

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Thursday, October 5, 2023

Partnership, Skai, Microsoft, Blog, SKU, Meta, Streaming television, Media, Video game, Online shopping, Amazon

NEW YORK, Oct. 5, 2023 /PRNewswire/ -- Tinuiti, the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, has been named as a premier launch partner for Microsoft Advertising Network for retail. Now, retailers can launch a profitable retail media program quickly to generate incremental sales and unlock additional high-margin revenue with high-quality ads.

Key Points:

NEW YORK, Oct. 5, 2023 /PRNewswire/ -- Tinuiti , the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, has been named as a premier launch partner for Microsoft Advertising Network for retail.
The Microsoft Advertising Network for Retail is also a great new opportunity for brand advertisers to generate incremental sales with their retail partners.
Earlier this year, Tinuiti won two Microsoft Advertising Partner Awards — the Growth Media Division as Microsoft's Advertising Channel Partner of the Year, and the Search/Shoppable Media Division winning the Microsoft Advertising Client Partnership of the Year.
The Microsoft Advertising Network for retail allows both retailers and advertisers to engage with shoppers across their customer journey from awareness to purchase.

Vidillion Corp Taps DoubleVerify for Fraud Protection and Viewability Measurement

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Thursday, September 28, 2023

Streaming television, SSP, DV, CTV, OTT, TAG, Investment, Growth, Ecosystem, Fraud, Environment, Geography, Mobile phone, Online shopping, Sabio

TORONTO, Sept. 28, 2023 /PRNewswire/ -- Sabio Holdings Inc. (TSXV: SBIO; OTCQX: SABOF) (the "Company" or "Sabio"), a leading provider of connected TV ("CTV")/over-the-top ("OTT") advertising platforms validated by performance, is pleased to advise that through its wholly-owned US operating subsidiary, Sabio Inc., it has re-engaged DoubleVerify ("DV"), a leading software platform for digital media measurement, data, and analytics. Sabio Inc. engaged DV for the benefit of its subsidiary Vidillion Corp ("Vidillion"), a U.S. based streaming TV supply-side platform (SSP) and technology provider for content creators, and is utilizing DV Marketplace Suite Quality Insights. First initiated on June 09, 2022, Sabio Inc.'s engagement with DV is through an annual renewable agreement in which DV provides its measurement and reporting capabilities. This is a renewal of the agreement.

Key Points:

Sabio Inc. engaged DV for the benefit of its subsidiary Vidillion Corp ("Vidillion"), a U.S. based streaming TV supply-side platform (SSP) and technology provider for content creators, and is utilizing DV Marketplace Suite Quality Insights.
First initiated on June 09, 2022, Sabio Inc.'s engagement with DV is through an annual renewable agreement in which DV provides its measurement and reporting capabilities.
Through this engagement, DV provides fraud detection and viewability reporting for CTV and mobile campaigns, including DV's Fully On-Screen measurement solution, ensuring quality and taking steps to protect advertisers against fraudulent and invalid web traffic.
Leveraging DV's measurement around viewability and fraud adds another tool towards the mission of fostering a high quality and secure advertising environment.

Empire Access Begins Broadband Construction in Scranton

Retrieved on:

Wednesday, September 27, 2023

Telecommunications, Software, Networks, Internet, Technology, VoIP, Mobile, Wireless, Security, City, Streaming television, Wi-Fi, Network video recorder, PCMag, Access, Internet of things, Internet service provider, Television, Mobile phone

Empire Access , a fiber internet service provider declared the fastest internet in the Northeast, recently broke ground on its 86-mile fiber optic expansion into Scranton, Pennsylvania.

Key Points:

Empire Access , a fiber internet service provider declared the fastest internet in the Northeast, recently broke ground on its 86-mile fiber optic expansion into Scranton, Pennsylvania.
Empire Access’ expansion into Scranton continues its buildout strategy in New York’s Southern Tier and Northern Pennsylvania.
“Scranton is an exceptional community which we will strive to continuously support,” states Jim Baase, CEO at Empire Access.
“First and foremost, Empire Access is a service provider of the people, meaning we come from communities like yours.

Loop Media Introduces a Self-Serve Video Advertising Platform on Loop TV, Powered by OrkaTV

Retrieved on:

Thursday, September 21, 2023

Entertainment, Advertising, Communications, Digital Marketing, TV and Radio, Online, Operation, Streaming television, Partnership, Looped (TV series), Airport, Loop, DSPS, Niermann, Restaurant, NYSE, Video game

“The Out of Home Advertising Association of America (OAAA) estimates that national advertising makes up 35% of the yearly out of home advertising revenue and this is the area where Loop Media has primarily participated in since its inception,” said Jon Niermann, Chief Executive Officer of Loop Media. “With Loop Ads Manager, which we’ve built for the growing local demand for our platform, we are now able to more aggressively participate in the local advertising revenue stream which makes up 65% of the annual out of home advertising revenue. In addition, we’re providing our customers--and essentially any local business--the opportunity to advertise directly on the Loop TV platform in their local markets or beyond. Advertisers will be able to select their choice of markets anywhere in the nation with a quick, efficient, easy to use tool, and at an advertising entry price point that a local business owner can justify and manage,” Niermann continued.

Key Points:

Loop Media believes this anticipated new line of advertising revenue could be a significant additional contributor to Loop Media’s revenue, as Loop Media seeks to capture local advertising dollars that do not generally flow through the larger ad demand partners working with regional and national advertisers.
Local and regional venues, services, brands, businesses, and agencies will be able to place ads on any of Loop TV networks’ 71,000+ screens, including partner screens, via the Loop Media Ads Manager, built in partnership with OrkaTV.
This partnership is designed to empower local and regional marketers’ access to Loop Media’s powerful network at am.loop.tv.
“The Out of Home Advertising Association of America (OAAA) estimates that national advertising makes up 35% of the yearly out of home advertising revenue and this is the area where Loop Media has primarily participated in since its inception,” said Jon Niermann, Chief Executive Officer of Loop Media.

Bloomfield to Receive Broadband Internet by Empire Access

Retrieved on:

Wednesday, September 20, 2023

Networks, Internet, Mobile, Wireless, Technology, Telecommunications, Autumn, Streaming television, Wi-Fi, Network video recorder, PCMag, Access, Internet of things, Internet service provider, Television, Mobile phone

Empire Access , a fiber internet service provider declared the fastest internet in the Northeast, is expanding its broadband network into Bloomfield, New York.

Key Points:

Empire Access , a fiber internet service provider declared the fastest internet in the Northeast, is expanding its broadband network into Bloomfield, New York.
Headquartered in Prattsburgh, New York, Empire Access operates a broadband network across large areas of New York’s Southern Tier and Northern Pennsylvania, with services available to many small communities which often do not have access to the high-quality internet offered in major metropolitan areas.
Now on its way to Bloomfield, Empire Access combines the fastest internet in the Northeast, according to PCMag , with affordable prices that never rise due to promotion-ending gimmicks.
“We are excited to bring our award-winning internet to a community like Bloomfield,” states Jim Baase, CEO at Empire Access.

AdCellerant Introduces New Addressable Streaming TV™ Product with Precise Targeting and Reach

Retrieved on:

Wednesday, August 30, 2023

Business development, Foot, Streaming television, ROI, Environment, Addressable, Television, Mobile phone

DENVER, Aug. 30, 2023 /PRNewswire/ -- Built on a core principle of innovation, AdCellerant announced their newest product offering, Addressable Streaming TV. This groundbreaking solution combines large-screen, TV-sized devices' unparalleled brand awareness-building capabilities with micro-targeting precision and foot traffic attribution.

Key Points:

AdCellerant releases its latest product, Addressable Streaming TV, to allow advertisers to optimize the ROI of their ad campaigns.
DENVER, Aug. 30, 2023 /PRNewswire/ -- Built on a core principle of innovation, AdCellerant announced their newest product offering, Addressable Streaming TV.
AdCellerant releases Addressable Streaming TV to allow advertisers to optimize the ROI of their ad campaigns.
The new Addressable Streaming TV product offers a range of benefits that enable businesses to take their advertising efforts to the next level.

Virgin Media Unveils New FAST Channels Powered by Amagi and 24i

Retrieved on:

Wednesday, August 23, 2023

An initial selection of 14 channels have been rolled-out to Virgin Media's V6, TV 360, and Stream set-top boxes (STBs), allowing customers to instantly access an extended range of attractive content monetized through advertising.

Key Points:

An initial selection of 14 channels have been rolled-out to Virgin Media's V6, TV 360, and Stream set-top boxes (STBs), allowing customers to instantly access an extended range of attractive content monetized through advertising.
Harnessing the Appstage application framework within the 24i Mod Studio streaming platform — which is pre-integrated with Amagi's playout solutions — the project introduced the FAST channels into Virgin Media's Electronic Programming Guide (EPG) without making any changes to existing STB configurations.
Srinivasan KA, Co-Founder and CRO at Amagi said, "Our collaboration with Virgin Media has been an excellent opportunity for us to showcase our technical prowess.
Our achievement in integrating multiple FAST channels into Virgin Media's STB environment through a unified gateway has significantly enriched user choice and paved the way for incremental revenues."