Skai

Skai's 2024 Study Affirms Retail Media as Top Advertising Channel with 81% Marketer Approval

Retrieved on: 
Wednesday, February 7, 2024
SAN, Growth, Annual report, A Crown of Swords, Acceleration, Skai, CPC, Commerce, Amazon, CPA, Meta, Advertising, CTV, ROI, Path

Skai's and P2PI's State of Retail Media 2024 draws insights from around 100 U.S. consumer product manufacturers and agencies.

Key Points: 
  • Skai's and P2PI's State of Retail Media 2024 draws insights from around 100 U.S. consumer product manufacturers and agencies.
  • It explores the evolving dynamics of retail media and spotlights its expansion beyond traditional retail boundaries.
  • Out of 10 advertising channels, retail media was ranked as the most important across the board, and 81% consider it very or extremely important for 2024.
  • Discover the full insights and implications of the 2024 State of Retail Media by downloading the complete report here: [ https://skai.io/reports-and-whitepapers/2024-state-of-retail-media-report/ ].

Cymulate Bolsters Leadership Team: Appoints New Chief Marketing Officer, Chief of Staff and General Counsel

Retrieved on: 
Tuesday, January 30, 2024
Legal, Technology, Security, Marketing, Other Technology, Communications, Professional Services, Software, Internet, Data Management, Growth, Shibboleth, Female, CMO, General counsel, Skai, SpotHero, Corporate services, Investment, Fintech, Grunewald, IronSource, Advertising, Levitin, Stevie Awards, Management

These new appointments introduce Margo Kahnrose as Cymulate’s Chief Marketing Officer (CMO) and Katia Levitin as Chief of Staff.

Key Points: 
  • These new appointments introduce Margo Kahnrose as Cymulate’s Chief Marketing Officer (CMO) and Katia Levitin as Chief of Staff.
  • Eynat Grunewald, the Company’s General Counsel, has also been elevated to Cymulate’s management team.
  • Prior to Cymulate, she served as CMO at Skai, an omnichannel marketing platform, and has previously held leadership positions at Kenshoo and SpotHero.
  • Prior to joining Cymulate, Levitin served as Chief of Staff for Voyager Labs and AvaTrade.

Skai Releases Skai Decision Pro, Transforming Omnichannel Decision-Making With First-of-Its-Kind Solution for Media Executives

Retrieved on: 
Tuesday, January 30, 2024
Entrepreneurship, HQ, Trust, HP, SAN, AI, Digital, Forecasting, Skai, Anomaly, Marketing, Media, Sales

SAN FRANCISCO, Jan. 30, 2024 /PRNewswire/ -- Today, Skai unveils Skai Decision Pro — the first solution purpose-built for media executives to oversee and orchestrate advertising programs across any channel and publisher.

Key Points: 
  • SAN FRANCISCO, Jan. 30, 2024 /PRNewswire/ -- Today, Skai unveils Skai Decision Pro — the first solution purpose-built for media executives to oversee and orchestrate advertising programs across any channel and publisher.
  • Skai Decision Pro capabilities include:
    Executive HQ: Overarching view that visualizes media performance and spend across all channels– not just those activated in the Skai platform.
  • Media Plans: Powering other Skai Decision Pro capabilities, Media Plans is a tool to organize, centralize, and visualize monthly and multi-month budgets in one place.
  • "Skai Decision Pro gives me a birds-eye view of what's happening in our media program," explained Ainara Sancho, Head of Retail Media EMEA at HP.

Ad prices drove continued growth in retail media and paid search while commerce ads boosted paid social investment

Retrieved on: 
Thursday, January 25, 2024
SAN, Digital, Meta, Skai, CPC, Algorithm, Yoy, Quarter, Growth, Online shopping

SAN FRANCISCO, Jan. 25, 2024 /PRNewswire/ -- Today, Skai, a leading omnichannel advertising platform, published its Q4 2023 Digital Marketing Quarterly Trends Report, an in-depth analysis of the digital marketing trends that defined the fourth quarter of this year, along with an interactive infographic detailing key analysis. The holiday season saw increased spending across key digital channels, with each of those channels taking a slightly different path to that growth.

Key Points: 
  • Double-digit growth in cost-per-click helped propel robust year-over-year increases in spending for retail media, and modest growth in paid search, according to Skai's Quarterly Trends Report.
  • The holiday season saw increased spending across key digital channels, with each of those channels taking a slightly different path to that growth.
  • Year-over-year (YoY) spending was up everywhere in Q4 as well, led by retail media at +27%, paid social at +15% and paid search at +4%.
  • Skai is now including TikTok, YouTube and LinkedIn in its paid social analysis, so growth rates may not be directly comparable to previous reports.

Noodle.ai Names Stephen R. Collins as Chief Executive Officer

Retrieved on: 
Thursday, January 11, 2024
Supply Chain Management, Retail, Data Management, Technology, Software, Probability, DoubleClick, Advertising, Software as a service, AI, Risk, Skai, TPG Inc., Supply chain, Organization, TPG, Data science, Growth

Noodle Analytics, Inc. (“Noodle.ai” or “the Company”), a leading provider of enterprise AI SaaS applications for digital supply chain planning, today announced the appointment of Stephen R. Collins as Chief Executive Officer.

Key Points: 
  • Noodle Analytics, Inc. (“Noodle.ai” or “the Company”), a leading provider of enterprise AI SaaS applications for digital supply chain planning, today announced the appointment of Stephen R. Collins as Chief Executive Officer.
  • Stephen Pratt, who is the Company’s Co-Founder and current CEO, will serve as a Senior Strategic Advisor to the executive team and remain on the Board.
  • Collins brings a proven background as a software executive to Noodle.ai with more than 35 years of experience.
  • We look forward to continuing to work with Stephen Pratt in his new role and are pleased to welcome a leader of Stephen Collins’ caliber.”

Martech Trailblazer Sandy Shanman and Former Google Engineering Executive Vishal Arora Join Frameplay's Executive Team as COO, CTO

Retrieved on: 
Tuesday, December 12, 2023
SAN, Samba, Tastemade, Samba TV, Advertising, Veteran, UI, CTV, Microsoft, ChefsFeed, Netflix, Sales, Video game, Skai, Martech

SAN FRANCISCO, Dec. 12, 2023 /PRNewswire/ -- Frameplay, the award-winning, global intrinsic in-game advertising leader, has appointed two new chief officers to its executive team as it prepares for continued strategic growth: Sandy Shanman as Chief Operating Officer and Vishal Arora as Chief Technology Officer. The hiring of these two martech veterans signals the industry's commitment to gaming as an advertising channel, as more brands and marketers experience the value of in-game advertising and gaming strategies become a new standard in omnichannel campaigns.

Key Points: 
  • For over 20 years, Shanman has led emerging revenues at the crossroads of media and technology, from early stage to exit.
  • Most recently, he scaled and diversified revenue at Skai (FKA Kenshoo), ushering in the era of retail media.
  • As CTO, Arora brings over 20 years of experience managing ground breaking technology teams to Frameplay.
  • I look forward to being a part of the Frameplay team as we continue to raise the bar for in-game advertising."

Commerce leads the way to quarter-over-quarter digital media spending growth

Retrieved on: 
Tuesday, October 31, 2023
Digital, SAN, CPM, Yoy, Growth, Quarter, Skai, CPC, Video game, Marketing, Q3

SAN FRANCISCO, Oct. 31, 2023 /PRNewswire/ -- Today, Skai, a leading omnichannel platform for performance marketing, published its Q3 2023 Digital Marketing Quarterly Trends Report, an in-depth analysis of the digital marketing trends that defined the second quarter of this year, along with an interactive infographic detailing key analysis. Spending levels in 2023 have risen nearly every quarter in every channel of the analysis, driving year-over-year (YoY) spending higher in some cases.

Key Points: 
  • Spending levels in 2023 have risen nearly every quarter in every channel of the analysis, driving year-over-year (YoY) spending higher in some cases.
  • Quarter-over-quarter (QoQ) spending grew 10% for retail media, 3% in paid search and 27% in paid social.
  • Year-over-year (YoY) spending accelerated from +3% to +5% in paid search, while retail media extended its run of robust growth rates at +34%.
  • Short-term growth and increased spending in key segments reinforced the consensus opinion of a rebound in paid social advertising, even as YoY spending growth of -3% in the channel was a clear outlier to the overall market trend.

Tinuiti Named Premier Launch Partner for Microsoft Advertising Network For Retail

Retrieved on: 
Thursday, October 5, 2023
Partnership, Skai, Microsoft, Blog, SKU, Meta, Streaming television, Media, Video game, Online shopping, Amazon

NEW YORK, Oct. 5, 2023 /PRNewswire/ -- Tinuiti, the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, has been named as a premier launch partner for Microsoft Advertising Network for retail. Now, retailers can launch a profitable retail media program quickly to generate incremental sales and unlock additional high-margin revenue with high-quality ads.

Key Points: 
  • NEW YORK, Oct. 5, 2023 /PRNewswire/ -- Tinuiti , the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, has been named as a premier launch partner for Microsoft Advertising Network for retail.
  • The Microsoft Advertising Network for Retail is also a great new opportunity for brand advertisers to generate incremental sales with their retail partners.
  • Earlier this year, Tinuiti won two Microsoft Advertising Partner Awards — the Growth Media Division as Microsoft's Advertising Channel Partner of the Year, and the Search/Shoppable Media Division winning the Microsoft Advertising Client Partnership of the Year.
  • The Microsoft Advertising Network for retail allows both retailers and advertisers to engage with shoppers across their customer journey from awareness to purchase.

Skai strengthens its creative capabilities with first-of-its-kind Creative Center

Retrieved on: 
Thursday, October 5, 2023
Meinong Cultural and Creative Center, Automation, Skai, Chemical oxygen demand, Growth, SAN, Artificial intelligence, Sales, Marketing

SAN FRANCISCO, Oct. 5, 2023 /PRNewswire/ -- Skai, a leading omnichannel marketing platform, today announced the launch of Creative Center, a hub within the platform designed to address the pains of managing and optimizing creative assets at scale across multitudes of channels and publishers. Within the Creative Center, marketers can both monitor and compare performance insights in one view, giving them big-picture insight while also increasing the efficiency, effectiveness, and performance of active campaigns. By eliminating the need for manual unification of creative performance data, marketers can make more strategic creative decisions in minutes instead of hours.

Key Points: 
  • Within the Creative Center, marketers can both monitor and compare performance insights in one view, giving them big-picture insight while also increasing the efficiency, effectiveness, and performance of active campaigns.
  • By eliminating the need for manual unification of creative performance data, marketers can make more strategic creative decisions in minutes instead of hours.
  • "Skai's Creative Center is a critical tool in the world of omnichannel advertising," comments Chris Fecci, Sr.
  • "Skai customers have been increasingly asking for us to develop creative capabilities that complement our sophisticated audience targeting tools," said Guy Cohen, Chief Product Officer at Skai.

Mellie Appoints Five New Industry Leaders to its Advisory Board

Retrieved on: 
Thursday, September 21, 2023
EBay, Boston Consulting Group, Insurance, National Alliance, Health, Marketing, GM, AARP, Parent, Health care, DoorDash, Cancer, Research, B2C, Advisory board, Dana–Farber Cancer Institute, SR, PHD, Jet.com, Blue Shield, Patient, SAN, Knowledge, Growth, Skai, Socialization, Transport, Caregiver, Dana, Wayfair, UnitedHealth Group, Autoimmunity, Product strategy, Pharmaceutical industry, Management, Innovation, Medicare, E-commerce

SAN FRANCISCO, Sept. 21, 2023 /PRNewswire/ -- Mellie, an award-winning elder care navigation solution for family caregivers, announced today the addition of five healthcare industry and business leaders to its Advisory Board, bolstering the company's access to expertise as it continues its momentum and growth.

Key Points: 
  • SAN FRANCISCO, Sept. 21, 2023 /PRNewswire/ -- Mellie, an award-winning elder care navigation solution for family caregivers, announced today the addition of five healthcare industry and business leaders to its Advisory Board, bolstering the company's access to expertise as it continues its momentum and growth.
  • The new members are:
    Deborah Fine, Chief Business Officer and Board Director, Mymee, previously Chief Corporate Affairs Officer, miR Scientific and President, Global Impact, Impact NRS.
  • I am thrilled to be joining their team of advisors to help the millions of people who need a resource like Mellie."
  • Micah Moreau is an expert in building marketplaces, bringing over 20 years of experience in ecommerce and marketing to Mellie.