Hangover

• CHICAGO, Feb. 8, 2024 /PRNewswire-PRWeb/ -- Ullo , the market leader in consumer wine purification, is adding wine purifying wands, called Uno , to its collection of solutions for removing sulfites from wine.
• Enabled by Ullo's patented Selective Sulfite™ technology, Uno wands are the newest and most advanced way to filter histamines and sulfites simply by swirling the Uno wand in your favorite glass of wine.
• The Uno wand selectively binds sulfites and histamines while gently aerating your wine to create a more flavorful and aromatic experience.
• While Uno wine purifying wands are meant to work for one time use, Ullo understands the need to protect the micro-climates that produce the best wines in the world and the need to universally cut back on single-use products.

• LAS VEGAS, Jan. 23, 2024 /PRNewswire/ -- "Ageless Las Vegas," a women-owned and women-led luxury destination that will serve as the exclusive IV therapy and hydration services partner for Caesars Resorts has opened next to the exclusive Agustus Tower inside Caesars Palace.
• Reva Sumner , a Las Vegas fixture for more than 25 years and a nurse in the city for more than four decades will serve as the "Ageless Las Vegas" brand ambassador.
• Integrated into the "Ageless Las Vegas" experience will be an operational relationship with Hairdreams Salon by Michael Boychuck , the city's only Intercoiffure salon.
• "Following our grand opening at Caesars Palace, our goal is to open additional locations with Caesars along 'The Strip,' stated Partner GianCarlo Alabastro, an entrepreneur, and marketing technologies expert.

• Today, Vita Coco raises the bar even higher with the announcement of this partnership.
• The announcement comes just as Becky G embarks on her first headlining ‘Mi Casa, Tu Casa’ tour in the U.S. during Hispanic Heritage Month, Sept. 15 - Oct. 15.
• To kick off their partnership, Vita Coco will proudly serve as an official sponsor of the tour.
• “From our first conversations, it was clear that Becky G was going to be an amazing ambassador and partner for Vita Coco,” said Mike Kirban, co-founder and executive chairman of The Vita Coco Company.

• The premise is that abstaining from booze and hangovers for a month frees up money to donate.
• But with prices in the booming alcohol-free drinks category often rivalling those of regular tipples, participants this year might find they have less spare cash than they anticipate.

Lured into paying more

• The classic is a price tag with $99 struck out and $79 written in.
• Whether it’s accurate or not, the $99 reference point shapes our perception of value and price.
• This so-called “price anchoring”, is just one example of the broader anchoring cognitive bias described by psychologists Amos Tversky and Daniel Kahneman.

Where we are most susceptible

• But it also works on websites of the national liquor outlets where special zero-alcohol categories have been established beside the traditional beer, wine and spirits listings.
• It doesn’t take much browsing to confirm that prices are similar.
• The exact percentage is difficult to calculate, but the alcohol-related tax on a bottle of full-strength beer can exceed 30%.
• So, in a sense, they are pocketing a hefty bonus that well-anchored customers forget is not being passed on to the government.

Supermarkets and nurturing the next generation

• Seemingly at odds with price anchoring is the appearance of non-alcoholic versions of some famous brands in supermarkets.
• An incentive for names like Heineken, Coopers and Gordon’s to be in supermarkets is visibility in a family-friendly environment.

Is there a way to overcome the illusion?

• Besides awareness, you can reduce the effect by curating your exposure to price information.
• If you need non-alcoholic drinks for home or an event, visit the supermarket before the bottle shop.
• Ask for your soda water in a fancy glass with lots of ice and slices of lemon or lime.