Marketing communications

Wondershare VidAir: Better Video Marketing for Business

Retrieved on: 
Friday, October 30, 2020
Articles, Content marketing, Publishing, Marketing communications, Marketing, Engagement marketing, Online advertising, Guerrilla marketing

VANCOUVER, BC, Oct. 30, 2020 /PRNewswire/ -- Wondershare has launched a new online marketing tool and video editor designed to make video marketing easier on small businesses: Wondershare VidAir.

Key Points: 
  • VANCOUVER, BC, Oct. 30, 2020 /PRNewswire/ -- Wondershare has launched a new online marketing tool and video editor designed to make video marketing easier on small businesses: Wondershare VidAir.
  • Now you can easily create high-quality marketing videos for your business with VidAir onlinevideo maker.
  • Video has become an essential part of content marketing because of its potential for reach and engagement.
  • Making an attractive marketing video usually takes a lot of time and energy.

PowerChord Debuts Top Five 2021 Digital Marketing Predictions to Help Marketers Make the Most of Strategies in Flux Coming Off of 2020

Retrieved on: 
Wednesday, October 28, 2020
Marketing, Business process, Digital marketing, Online advertising, Marketing communications

To bring more stability to digital marketing strategies in flux, PowerChord a leading technology and marketing company offering digital solutions for multi-location brands releases today its inaugural list of Digital Marketing Predictions for 2021, based on campaign data from PowerChord's proprietary platform and trends identified by its top marketing specialists.

Key Points: 
  • To bring more stability to digital marketing strategies in flux, PowerChord a leading technology and marketing company offering digital solutions for multi-location brands releases today its inaugural list of Digital Marketing Predictions for 2021, based on campaign data from PowerChord's proprietary platform and trends identified by its top marketing specialists.
  • Consumers are spending more time browsing the web and discovering new products, so brands will need to create a strong online product presence throughout 2021.
  • Video marketing is likely to continue to be the backbone for digital marketers in 2021, and visual commerce will support the shopping experience.
  • For more information about PowerChord and to access the full list of 2021 Predictions, visit PowerChord's blog .

DesignRush Announces the Top Influencer Marketing Agencies of 2020

Retrieved on: 
Tuesday, October 27, 2020
Marketing, Business process, Digital marketing, Online advertising, Influencer marketing, Social media marketing, Outline of marketing, Marketing communications

Expertise: Digital Marketing, Paid Media & Pay Per Click, Social Media Marketing and more

Key Points: 
  • Expertise: Digital Marketing, Paid Media & Pay Per Click, Social Media Marketing and more
    Expertise: Digital Marketing, Paid Media & Pay Per Click, Social Media Marketing and more
    Brands can explore the top influencer marketing agencies by location, size, average hourly rate and portfolio on DesignRush.
  • About DesignRush: DesignRush.com is a B2B marketplace connecting brands with agencies.
  • DesignRush features the top agencies around the world, including the best Digital Agencies, Logo Design, Branding, Digital Marketing, Website Design, eCommerce Web Design Companies and more.

Bringing patient engagement in healthcare to the next level with print and digital marketing

Retrieved on: 
Wednesday, October 21, 2020
Marketing communications

WATERLOO, Iowa, Oct. 21, 2020 /PRNewswire/ --Professional Office Services, Inc. (POS), a patient communicationscompany, announced they are teaming up with Practis, a web-based marketing company.

Key Points: 
  • WATERLOO, Iowa, Oct. 21, 2020 /PRNewswire/ --Professional Office Services, Inc. (POS), a patient communicationscompany, announced they are teaming up with Practis, a web-based marketing company.
  • The power of combining marketing through web, social, digitaland print will enable medical practicesto improve their patient engagement and acquisition goals.
  • Since 1970, POS has continued to adapt with the industry to provide the best print and marketing communications needed.
  • Products and services include; print collateral and marketing services, digital messaging, patient payment services, online reputation managementand patient surveys.

Boscobel White Paper Spotlights Best Practices for Government Industry M&A Communications

Retrieved on: 
Tuesday, October 20, 2020
Articles, Business, Economy, Product management, Product marketing, Boscobel, Marketing communications, Mergers and acquisitions, WE, Marketing

Good M&A communications ensures that your organization has a smooth transitional process throughout the merger or acquisition lifecycle.

Key Points: 
  • Good M&A communications ensures that your organization has a smooth transitional process throughout the merger or acquisition lifecycle.
  • This helps strengthen operational success, as well as employee retention and brand positioning in the ever-evolving and highly competitive government contracting market," said Joyce Bosc, CEO and president of Boscobel Marketing Communications.
  • "This white paper details every rung of the M&A communications ladder.
  • The white paper, "How to Create Effective M&A Communications," includes relevant quotes from a variety of GovCon M&A experts, as well as insights from the experienced Boscobel Marketing Communications team, who has been helping B2G companies through mergers and acquisitions communications for over 40 years.

MKP communications inc. names Maxwell Chalkin Chief Digital Officer

Retrieved on: 
Wednesday, October 14, 2020
Business, Articles, Marketing, Cision, Marketing communications

NEW YORK, Oct. 14, 2020 /PRNewswire-PRWeb/ -- MKP communications inc. , a firm specializing in change, promotional, and regulatory communications and marketing for banks and financial companies, announces that it has named Maxwell Chalkin as Chief Digital Officer.

Key Points: 
  • NEW YORK, Oct. 14, 2020 /PRNewswire-PRWeb/ -- MKP communications inc. , a firm specializing in change, promotional, and regulatory communications and marketing for banks and financial companies, announces that it has named Maxwell Chalkin as Chief Digital Officer.
  • According to President and CEO Hillary Kelbick, "we are thrilled to have Maxwell leading MKP's digital evolution."
  • MKP will offer a three-pronged approach to digital services.
  • About: MKP is a marketing communications firm specializing in change, promotional, and regulatory communications and marketing for banks and financial services firms.

Global $26.9 Bn Digital Out-of-Home (D-OOH) Markets 2020-2025: The Rise of Augmented Reality & Nex-Gen Glad-vertising - ResearchAndMarkets.com

Retrieved on: 
Wednesday, October 14, 2020
Technology, Other Technology, Marketing, Communication design, Out-of-home advertising, Advertising, Online advertising, Marketing communications

This digital trend has affected traditional display formats, and caused fragmentation in the audience base.

Key Points: 
  • This digital trend has affected traditional display formats, and caused fragmentation in the audience base.
  • For out-of-home advertising, there has been a significant growth, led by the increasing urbanization of world`s population.
  • The introduction of digital solutions is transforming hitherto lethargic traditional outdoor advertising into a highly potent area of growth.
  • Given the inherent characteristic of outdoor advertising, digital technology is becoming well integrated with changing ways of consumers` interaction with advertisers.

Xcel Energy Nominated for People’s Choice Award with Apogee’s Personalized Video Messaging

Retrieved on: 
Friday, October 9, 2020
Xcel Energy, Marketing communications, Personalization, Companies, Information science

Chartwells Peoples Choice Video Award recognizes outstanding, and creative achievement in short video marketing/communications efforts.

Key Points: 
  • Chartwells Peoples Choice Video Award recognizes outstanding, and creative achievement in short video marketing/communications efforts.
  • The Xcel Energy personalized videos have been distributed across their eight-state service territory to millions of customers whose bill increased by more than $15 from the previous month.
  • The program is ongoing with the goal of educating and engaging electric, gas, and dual-fuel, residential customers with relevant and personal messaging.
  • Apogees CEO, Susan Gilbert said, Xcel Energy is known for its innovation and dedication to providing their customers with excellent service and proactive communications.

Upfluence and Klaviyo Partner to Deliver Smarter Customer Targeting Campaigns with Significantly Higher ROI to eCommerce Brands

Retrieved on: 
Thursday, October 8, 2020
Marketing, Online advertising, Market segmentation, Marketing communications, Targeted advertising

The new partnership, which combines data points from Upfluence to enrich customer communication, delivers multiple game-changing benefits to eCommerce brands.

Key Points: 
  • The new partnership, which combines data points from Upfluence to enrich customer communication, delivers multiple game-changing benefits to eCommerce brands.
  • Most notably, Upfluence's free integration with Klaviyo boosts eCommerce marketing processes by exponentially improving insight and targeting.
  • "Our seamless integration with Klaviyo delivers powerful segmentation and unprecedented personalized targeting to eCommerce brands seeking to maximize marketing communications that are truly transformative and redefines demographic targeting," said Upfluence Inc. CEO Kevin Creusy.
  • The partnership between Upfluence and Klaviyo allows eCommerce brands to:
    Import influencer data points from the Upfluence database to enrich customer profiles and then send influencers, captured with Upfluence Live Capture, directly to lists in a Klaviyo account.

SDL Research: COVID-19 Forces More Than Half of Asset Management Firms to Accelerate Adoption of Digital Marketing Technology

Retrieved on: 
Tuesday, October 6, 2020
Professional services, Data management, Advertising, Communications, Technology, Finance, Networks, Marketing, Business, Articles, Business process, Digital marketing, Online advertising, Asset management, Marketing communications

The pan-European research, conducted by WBR Insights, also discovered that almost a third (32%) of firms admitted experiencing technical problems while implementing new digital technology during the pandemic.

Key Points: 
  • The pan-European research, conducted by WBR Insights, also discovered that almost a third (32%) of firms admitted experiencing technical problems while implementing new digital technology during the pandemic.
  • Asset management firms also plan to embrace digital marketing communications much more with nearly half (48%) expecting to implement their initiatives across all their available digital channels this year, according to the research.
  • To help improve digital marketing and client communications, firms are turning to Machine Learning (48%) and Natural Language Processing (45%) technologies.
  • The findings have been included in SDLs report How Asset Management Firms Have Adapted to the COVID-19 Pandemic.