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The 360 Agency Nominated for ADCOLOR's 2020 Most Valuable Partnership Award

Tuesday, August 11, 2020 - 6:20pm

The 360 Agency in partnership with their global client, AT&T collaborated and developed the expression "Dream in Black," which became the catalyst to kicking off a national movement of empowerment.

Key Points: 
  • The 360 Agency in partnership with their global client, AT&T collaborated and developed the expression "Dream in Black," which became the catalyst to kicking off a national movement of empowerment.
  • Together, they made company history - this was the first time that AT&T adopted a marketing microbrand tied to Black culture.
  • The 360 Agency and AT&T have a winning partnership with "Dream In Black", that reigned supreme with consumer and corporate audiences alike.
  • The 360 Agency is the only independently Latina/Black women owned agency and multiculturally operated in the US.

SHIFT Adds Clients Across B2B, Tech, Consumer and Healthcare Practices

Tuesday, August 11, 2020 - 1:45pm

Our clients are starting to think about the future, and we're happy to be there with them."

Key Points: 
  • Our clients are starting to think about the future, and we're happy to be there with them."
  • SHIFT's Consumer and Healthcare practices recorded wins as well.
  • Today, SHIFT continues to build integrated communications programs that are Informed by Data, Crafted with Passion and Distributed with Precision.
  • Established in 2003, SHIFT is an AVENIR GLOBAL company representing global brands and emerging category disruptors in the technology, b2b, healthcare and consumer sectors.

Huya Announces Receipt of Preliminary Non-Binding Proposal from Tencent

Monday, August 10, 2020 - 12:14pm

Tencent Holdings Limited, through its affiliates (collectively, "Tencent" or "we"), owns approximately 36.9% of the total issued and outstanding share capital of Huya, Inc. ("Huya"), representing 50.9% of Huya's total voting power.

Key Points: 
  • Tencent Holdings Limited, through its affiliates (collectively, "Tencent" or "we"), owns approximately 36.9% of the total issued and outstanding share capital of Huya, Inc. ("Huya"), representing 50.9% of Huya's total voting power.
  • [2] We are writing today to propose that you consider a strategic combination of Huya and DouYu, which we believe represents a compelling value creation opportunity for both companies.
  • We set out below for your consideration the principal terms and conditions upon which Tencent is prepared to support and participate in the Transaction.
  • Should you have any questions regarding this proposal, please do not hesitate to contact us.We look forward to hearing from you.

Peloton Appoints Dara Treseder To Lead Its Marketing Efforts Worldwide As SVP, Head Of Global Marketing & Communications

Thursday, August 6, 2020 - 3:15pm

NEW YORK, Aug. 6, 2020 /PRNewswire/ --Peloton (NASDAQ:PTON), the world's largest interactive fitness platform, today announced that Dara Treseder has been named as Senior Vice President, Head of Global Marketing and Communications and will oversee brand marketing, consumer insights, communications, and creative.

Key Points: 
  • NEW YORK, Aug. 6, 2020 /PRNewswire/ --Peloton (NASDAQ:PTON), the world's largest interactive fitness platform, today announced that Dara Treseder has been named as Senior Vice President, Head of Global Marketing and Communications and will oversee brand marketing, consumer insights, communications, and creative.
  • Treseder will join Peloton on August 18 and will report to Peloton President William Lynch.
  • Lynch said: "At Peloton, we're mission-driven, focused on our Members and building a leadership team that reflects our core values.
  • Dara exemplifies the traits we look for in leaders here, and she has the kind of collaborative spirit that we value so much at Peloton.

Max Borges Agency Wins 2020 PRWeek Best in Technology Award

Wednesday, August 5, 2020 - 10:16pm

Max Borges Agency (MBA), a PR and social media firm uniquely designed for technology brands, was named the Best in Technology winner at the 21st annual PRWeek Awards for their work with London STEM startup Kano.

Key Points: 
  • Max Borges Agency (MBA), a PR and social media firm uniquely designed for technology brands, was named the Best in Technology winner at the 21st annual PRWeek Awards for their work with London STEM startup Kano.
  • With such an exciting and interactive product, part of MBAs strategy was to demo the wand to as many media as possible.
  • Founded in 2002, Max Borges Agency is a PR and Social Media agency with a 100% focus on consumer technology.
  • The agency has been named a Best Place to Work by Outside magazine, PRNews.com and South Florida Business Journal.

Ketchum and Its Clients Win Four PRWeek Awards

Saturday, August 1, 2020 - 12:28am

Awards are viewed as one of the communications industry's highest honors.

Key Points: 
  • Awards are viewed as one of the communications industry's highest honors.
  • They reward the best of the best corporate, agency, nonprofit and education teams, with only 41 trophies awarded each year.
  • The winner of 105 Cannes Lions andPRovoke's Global Creative Agency of the Year, Ketchum is the most creatively awarded firm in our industry.
  • For more information on Ketchum, a part of Omnicom Public Relations Group, visit www.ketchum.com .

MSR Communications Wins Two Hermes Creative Awards, Releases eBook

Thursday, July 30, 2020 - 12:00pm

MSR Communications was recognized for its ingenuity in digital marketing categories Web Creativity and Digital Messaging.

Key Points: 
  • MSR Communications was recognized for its ingenuity in digital marketing categories Web Creativity and Digital Messaging.
  • "Public relations and the media landscape have continuously changed during the past two decades," said Mary Shank Rockman, MSR Principal and CEO.
  • The Hermes Creative Awards recognizes this need for continued progression and collaboration in creative fields."
  • "As new trends emerge, MSR Communications is dedicated to consistently developing relationships and constituencies that not only elevate our brand, but all our current and future clients," said MSR Principal and CEO, Mary Shank Rockman.

Michael Vamosy Former Stun Chief Creative Officer Partners with SmithGeiger to Launch Fathom

Wednesday, July 29, 2020 - 4:00pm

Vamosy, the Co-Founder & Chief Creative Officer, infuses FATHOM's creative and design firepower with the 20-year commitment to insights and strategy that SmithGeiger delivers throughout the media landscape.

Key Points: 
  • Vamosy, the Co-Founder & Chief Creative Officer, infuses FATHOM's creative and design firepower with the 20-year commitment to insights and strategy that SmithGeiger delivers throughout the media landscape.
  • It's a real benefit working with a strategy and analytics team with such deep roots in media and consumer brands."
  • Dave Smith and Seth Geiger see this as the next evolution in their commitment to clients across the media landscape.
  • Michael was able to convert each takeaway, elevating the creative vision while continuing to outpace expectations for the client," says Seth Geiger, founder and President of SmithGeiger.

New Venture, CSG Health Group Comes Out of the Pandemic

Tuesday, July 28, 2020 - 3:03pm

Agency veterans Luigi Cardone, Alissa Sklaver, and Ruben Gutierrez launch a new virtual Healthcare Communications Group, CSG Health Group.

Key Points: 
  • Agency veterans Luigi Cardone, Alissa Sklaver, and Ruben Gutierrez launch a new virtual Healthcare Communications Group, CSG Health Group.
  • As our agency launch comes during these challenging times, CSG Health Group must focus on developing innovative and creative ideas that offer our unique global market insights.
  • CSG Health Group has over 70 years of combined experience with the agencys founders who previously led a well-established global medical communications agency.
  • CSG Health Group is open to new partnering opportunities and can be found at www.csghealthgroup.com .

Books-A-Million Store to Remain Open in Morgantown!

Thursday, July 23, 2020 - 3:00pm

Books-A-Millions Chief Executive Officer, Terrance G. Finley commented, We are delighted to be able to continue to serve Morgantown and northeastern West Virginia.

Key Points: 
  • Books-A-Millions Chief Executive Officer, Terrance G. Finley commented, We are delighted to be able to continue to serve Morgantown and northeastern West Virginia.
  • We appreciate Wheeler Real Estate working with us to assure that we can commit to this vibrant community for years to come.
  • We are pleased that Books-A-Million will remain part of Morgantowns retail landscape.
  • Books-A-Million got its start in 1917 as a magazine stand in Florence, Alabama and now operates over 200 stores in the 32 states as well as an online store at booksamillion.com .