Influencer marketing

IZEA Provides Recap of Q2 Key Events

Thursday, July 2, 2020 - 6:15pm

Orlando, Florida, July 02, 2020 (GLOBE NEWSWIRE) -- IZEA Worldwide, Inc. (NASDAQ: IZEA ), the premier provider of influencer marketing technology, data, and services for the worlds leading brands, provided a recap of the key events occurring in Q2 2020.

Key Points: 
  • Orlando, Florida, July 02, 2020 (GLOBE NEWSWIRE) -- IZEA Worldwide, Inc. (NASDAQ: IZEA ), the premier provider of influencer marketing technology, data, and services for the worlds leading brands, provided a recap of the key events occurring in Q2 2020.
  • The company finished Q2 with Managed Services bookings up 50% year over year, exceeding managements expectations.
  • Key Events in Q2 2020:
    Meaningfully expanded its financial relationship with a Global Fortune 10 retailer.
  • IZEA Worldwide, Inc. (IZEA) operates IZEAx, the premier online marketplace that connects marketers with content creators.

Waters Communications Rebrands as Waters Agency

Wednesday, July 1, 2020 - 11:30am

Waters Agency, Inc ., a virtual technology public relations firm for disruptive B2B and B2C technology companies, today unveiled its new branding, global expansion and executive appointments.

Key Points: 
  • Waters Agency, Inc ., a virtual technology public relations firm for disruptive B2B and B2C technology companies, today unveiled its new branding, global expansion and executive appointments.
  • The new identity, which includes a new logo and website, was driven by increased client demand for strategic communications campaigns that combine public relations with analyst relations, content creation, social media, IPOs, executive communications, and influencer marketing.
  • Waters founded Waters Agency in 2017 with the intent of building a virtual team of senior-level professionals, a key differentiator from other PR agencies.
  • Established in 2017, the integrated communications agency is independent, with senior teams working remotely in Boston, San Francisco, London and EMEA.

Influencer Marketing Platform, Tribe Dynamics, Launches TikTok Tracking Software for Beauty, Fashion, and Lifestyle Brands

Wednesday, July 1, 2020 - 10:51am

To ensure brands have the tools necessary to plan, execute, and measure influencer marketing programs across all social channels, Tribe Dynamics has launched in-app TikTok tracking features.

Key Points: 
  • To ensure brands have the tools necessary to plan, execute, and measure influencer marketing programs across all social channels, Tribe Dynamics has launched in-app TikTok tracking features.
  • Automatic TikTok content tracking which provides customers with an automatic stream of TikTok content that mentions their brand.
  • By tracking influencer content across all platforms, our clients can gain a holistic understanding of their influencer marketing programs.
  • Tribe Dynamics is a leading influencer marketing platform helping beauty, fashion, and lifestyle brands build loyal and passionate influencer communities.

The American Influencer Council Launches On The 10th Anniversary Of Social Media Day As The First & Only Trade Organization Led By And For Social Media Influencers

Wednesday, July 1, 2020 - 1:14am

NEWYORK, June 30, 2020 /PRNewswire/ -- The American Influencer Council, Inc. (AIC) is a newly formed not-for-profit membership trade association created by influencers for influencers.

Key Points: 
  • NEWYORK, June 30, 2020 /PRNewswire/ -- The American Influencer Council, Inc. (AIC) is a newly formed not-for-profit membership trade association created by influencers for influencers.
  • The trade association is dedicated to sustaining the integrity, viability and growth of the U.S. influencer marketing industry in a globally connected world.
  • Its members are Instagrammers, TikTokers, YouTubers, bloggers, podcasters, photographers, illustrators, online personalities, creatives and custom content thought leaders.
  • Influencers are stimulating local economies and creating jobs across the country, but they are not getting the credit they deserve.

Guidefitter Hires Ian Jackson as Vice President of Marketing

Tuesday, June 30, 2020 - 3:32pm

AUSTIN, Texas, June 30, 2020 /PRNewswire/ --Guidefitter, the industry network for professional outdoor guides and outfitters and leading influencer marketing platform for hunting, fishing and related outdoor brands, today announced that Ian Jackson has joined the company as Vice President of Marketing.

Key Points: 
  • AUSTIN, Texas, June 30, 2020 /PRNewswire/ --Guidefitter, the industry network for professional outdoor guides and outfitters and leading influencer marketing platform for hunting, fishing and related outdoor brands, today announced that Ian Jackson has joined the company as Vice President of Marketing.
  • "Ian is exactly what we've been looking for," says Bryan Koontz, Guidefitter CEO.
  • "A marketing leader that understands the technical nuances of digital and performance marketing, yet sees the value in building a brand.
  • Leveraging his extensive brand marketing, digital, and ecommerce background, Jackson will be responsible for composing the overall marketing vision, bringing together each aspect of the consumer experience.

IZEA Begins Sending Creators Early Access Codes for Shake™

Monday, June 29, 2020 - 6:30pm

Orlando, Florida, June 29, 2020 (GLOBE NEWSWIRE) -- IZEA Worldwide, Inc. (NASDAQ: IZEA ), the premier provider of influencer marketing technology, data, and services for the worlds leading brands, today announced that it has begun sending Creators early access codes for Shake.

Key Points: 
  • Orlando, Florida, June 29, 2020 (GLOBE NEWSWIRE) -- IZEA Worldwide, Inc. (NASDAQ: IZEA ), the premier provider of influencer marketing technology, data, and services for the worlds leading brands, today announced that it has begun sending Creators early access codes for Shake.
  • The access codes allow recipients to establish their Creator profile and begin generating their first Shake listings in the platform.
  • Shake is a new online marketplace that allows creators to offer their services, delivered digitally, for a self-determined price.
  • Influencers, photographers, writers, podcasters, and more can use IZEA Shake to collaborate and transact with marketers and individual buyers.

IZEA Provides COVID-19 Operations Update

Thursday, June 25, 2020 - 12:00pm

Orlando, Florida, June 25, 2020 (GLOBE NEWSWIRE) -- IZEA Worldwide, Inc. (NASDAQ: IZEA ), the premier provider of influencer marketing technology, data, and services for the worlds leading brands, provided an operations update to investors today.

Key Points: 
  • Orlando, Florida, June 25, 2020 (GLOBE NEWSWIRE) -- IZEA Worldwide, Inc. (NASDAQ: IZEA ), the premier provider of influencer marketing technology, data, and services for the worlds leading brands, provided an operations update to investors today.
  • Many businesses are seeing dramatic decreases in sales and disruption of operations.
  • IZEA previously announced that it temporarily closed all offices and chose not to renew the lease on its headquarters, which expired in April.
  • IZEA Worldwide, Inc. (IZEA) operates IZEAx, the premier online marketplace that connects marketers with content creators.

IZEA Announces “Cashtag” Support in BrandGraph

Friday, June 19, 2020 - 4:20pm

Orlando, Florida, June 19, 2020 (GLOBE NEWSWIRE) -- IZEA Worldwide, Inc. (NASDAQ: IZEA ), the premier provider of influencer marketing technology, data, and services for the worlds leading brands, today announced Cashtag support in BrandGraph Trends.

Key Points: 
  • Orlando, Florida, June 19, 2020 (GLOBE NEWSWIRE) -- IZEA Worldwide, Inc. (NASDAQ: IZEA ), the premier provider of influencer marketing technology, data, and services for the worlds leading brands, today announced Cashtag support in BrandGraph Trends.
  • A Cashtag is the terminology commonly used when a social media user tags a particular stock when mentioning the stock in a piece of content.
  • The new feature allows licensees to identify, compare and contrast the momentum of discussion around stock symbols and the companies they represent based on the content found in BrandGraph.
  • IZEA Worldwide, Inc. (IZEA) operates IZEAx, the premier online marketplace that connects marketers with content creators.

Yabb Acquires Leading Influencer Marketplace Fango with 1.28 billion reach

Friday, June 19, 2020 - 3:04pm

Yabb, social networking and instant messaging company today announces it has acquired Fango, a leading influencer marketing platform based in San Francisco with more than 40,000 member influencers and over 1.28 billion social media reach.

Key Points: 
  • Yabb, social networking and instant messaging company today announces it has acquired Fango, a leading influencer marketing platform based in San Francisco with more than 40,000 member influencers and over 1.28 billion social media reach.
  • "Yabb sets itself apart from other social networks as an ad-free platform," said Kenneth Ting, Yabbs CEO.
  • "Gokhan Celiker and his team have built a vibrant influencer community and developed a cutting-edge platform.
  • Gokhan is a true visionary and built Fango at a time when very few people understood the power of social influencers.

4media group, Inc. Launches Digital Marketing Agency Dynamik Influence

Thursday, June 18, 2020 - 1:00pm

BENTONVILLE, Ark., June 18, 2020 /PRNewswire/ -- 4media group has added influencer marketing agency Dynamik Influence to its roster as part of its continued mission to innovate what it means to be a wholly integrated, full-service communications agency.

Key Points: 
  • BENTONVILLE, Ark., June 18, 2020 /PRNewswire/ -- 4media group has added influencer marketing agency Dynamik Influence to its roster as part of its continued mission to innovate what it means to be a wholly integrated, full-service communications agency.
  • 4media group created Dynamik Influence in response to clients' increased needs for social media influencers in advertising, marketing and public relations campaigns.
  • "The definition of an influencer continues to evolve," said Bill Stanton, 4media group's Vice President of Partnerships and head of Dynamik Influence.
  • About Dynamik Influence:Dynamik Influence is a global influencer marketing agency with a tenacious approach to connecting consumers and brands through quality content.