Influencer marketing

IZEA Report Finds 40% of 18-to-29-Year-Olds Turn to TikTok for Product Research Before Making Big Purchases

Retrieved on: 
Thursday, March 28, 2024
Internet, Influencer marketing, Woman, Social media, Research, News, Trust, IZEA, Research report, Creator economy

The report is based on U.S. consumer sentiment and examines the effectiveness of influencer marketing in terms of consumer trust and engagement.

Key Points: 
  • The report is based on U.S. consumer sentiment and examines the effectiveness of influencer marketing in terms of consumer trust and engagement.
  • Social media users under the age of 45 prefer influencer posts on TikTok and Instagram.
  • 40% of respondents ages 18-29 research products/services on TikTok before making a big purchase.
  • 33% of respondents ages 18-29 say TikTok is the best platform to promote a product through an influencer.

Flamingo Digital Media Corporation releases its newest Global and Vietnam Influencer Marketing Landscape 2024

Retrieved on: 
Tuesday, February 27, 2024
AI, Influencer marketing, Internet, Comprehension, Internet celebrity, Organization, Associate

HO CHI MINH CITY, Vietnam, Feb. 28, 2024 (GLOBE NEWSWIRE) -- Global and Vietnam Influencer Marketing Landscape 2024 is officially released by Flamingo, professionally advised and endorsed by Flamingo Digital Media Corporation.

Key Points: 
  • HO CHI MINH CITY, Vietnam, Feb. 28, 2024 (GLOBE NEWSWIRE) -- Global and Vietnam Influencer Marketing Landscape 2024 is officially released by Flamingo, professionally advised and endorsed by Flamingo Digital Media Corporation.
  • Thus, it provides future projections with the Influencer Marketing sector globally and in Vietnam specifically, including insights into anticipated 2023 trends and 2024 projections.
  • In addition, this study gives a thorough examination of the opportunities and obstacles facing the Influencer Marketing industry worldwide and in Vietnam.
  • Global and Vietnam's media landscape is evolving dramatically, requiring businesses, organizations, and practitioners to be more flexible and adaptable, Dr. Liem Viet Ngo - Associate Professor of Marketing, UNSW Sydney Editor-in-Chief, Australasian Marketing Journal, shared: “The Flamingo’s Influencer Marketing Landscape report navigates marketers through fact-proven insights into what’s happening in influencer marketing across domestic and global contexts.

India Creator Economy Market Size to Surpass Around US$ 3,926.2 Million 2030, Recording a CAGR of 22% | Report by CoherentMI

Retrieved on: 
Friday, March 8, 2024
Social media, Marketing, Consumer, Internet celebrity, Multinational corporation, Influencer marketing, Growth, Table, City, ShareChat, Ultra Media & Entertainment, Music, Animation

Read complete market research report, " India Creator Economy Market Size And Share Analysis - Growth Trends And Forecasts (2023 - 2030) ", Published by CoherentMI.

Key Points: 
  • Read complete market research report, " India Creator Economy Market Size And Share Analysis - Growth Trends And Forecasts (2023 - 2030) ", Published by CoherentMI.
  • The India Creator Economy market is anticipated to witness a CAGR of 22% during the forecast period 2023-2030, owing to the growing demand for independent individual creators.
  • The media and entertainment sector is the dominating end-use segment for the India Creator Economy market.
  • Another market opportunity in the India Creator Economy market is the increasing adoption of the creator economy in rural areas.

India Creator Economy Market Size to Surpass Around US$ 3,926.2 Million 2030, Recording a CAGR of 22% | Report by CoherentMI

Retrieved on: 
Friday, March 8, 2024
Social media, Marketing, Consumer, Internet celebrity, Multinational corporation, Influencer marketing, Growth, Table, City, ShareChat, Ultra Media & Entertainment, Music, Animation

Read complete market research report, " India Creator Economy Market Size And Share Analysis - Growth Trends And Forecasts (2023 - 2030) ", Published by CoherentMI.

Key Points: 
  • Read complete market research report, " India Creator Economy Market Size And Share Analysis - Growth Trends And Forecasts (2023 - 2030) ", Published by CoherentMI.
  • The India Creator Economy market is anticipated to witness a CAGR of 22% during the forecast period 2023-2030, owing to the growing demand for independent individual creators.
  • The media and entertainment sector is the dominating end-use segment for the India Creator Economy market.
  • Another market opportunity in the India Creator Economy market is the increasing adoption of the creator economy in rural areas.

QYOU USA and Chtrbox Influencer Marketing Business Units Driving Strong 2024 Growth

Retrieved on: 
Tuesday, February 27, 2024
Social media, Silver, EVP, Internet celebrity, SVP, Marketing, Influencer marketing, Growth, Social, Editorial, HP, Entrepreneurship, Ubisoft, Paramount, Hulu, Advertising, Capcom, Warner Bros., Goldman Sachs, Heart, Business intelligence, Sales

QYOU Media USA, a full service media, marketing and entertainment company, has elevated three executives with strategic promotions across key areas of the business as the company drives further momentum in 2024.

Key Points: 
  • QYOU Media USA, a full service media, marketing and entertainment company, has elevated three executives with strategic promotions across key areas of the business as the company drives further momentum in 2024.
  • Lexi St. John has been promoted to EVP of QYOU USA and remains as General Manager of QYOU Studios, which handles the creative production and execution of all of the company's creator campaigns.
  • "They share a commitment to QYOU's goals, driving innovation, developing capabilities and shaping the business for future growth."
  • In India, the strong and continued growth of Chtrbox was recently recognized at the AgencyCon Awards, hosted by Social Samosa.

360PR+ DEEPENS INVESTMENT IN INFLUENCER MARKETING, ADDING MEAGHAN KEHOE AS DIRECTOR

Retrieved on: 
Tuesday, February 13, 2024
Wilson Sporting Goods, Social media, Woman, Pew, NBA, Influencer marketing, Fouad Abiad, Growth, Super Bowl, U.S. Open, Juice, PR, Internet, Advertising, TPN, Nielsen, Partner, Bowl game, Keds, Pew Research Center, Organic, Illy, Marchon Eyewear

NEW YORK, Feb. 13, 2024 /PRNewswire/ -- 360PR+ is expanding its influencer marketing capabilities with a key new hire, naming Meaghan Kehoe Director, Influencer Marketing.

Key Points: 
  • NEW YORK, Feb. 13, 2024 /PRNewswire/ -- 360PR+ is expanding its influencer marketing capabilities with a key new hire, naming Meaghan Kehoe Director, Influencer Marketing.
  • Kehoe, who previously led influencer marketing at Wilson Sporting Goods, will oversee the full range of influencer marketing for 360's clients, from highly curated brand ambassador programs to large-scale creator-led content initiatives and activations.
  • 360PR+ pioneered some of the very first influencer programs and, over the past two decades, has created countless successful, award-winning influencer programs for a long list of admired brands.
  • "Meaghan's deep experience in both influencer marketing and social media, and her success as part of integrated teams, will help our clients fully realize the benefits of investing in influencer marketing."

33 inc. and MyAnimeList Form Partnership for Worldwide Marketing of Anime and Manga

Retrieved on: 
Thursday, February 1, 2024
Partnership, Community management, Media, Social media marketing, Social media, Content strategy, Marketing, Database, Creation, Culture, Influencer marketing, Animation

TOKYO, Feb. 1, 2024 /PRNewswire/ -- 33 Inc. ("33"), a comprehensive marketing agency specializing in the entertainment industry, and MyAnimeList Co., Ltd. ("MyAnimeList"), which operates one of the world's largest anime and manga community and database MyAnimeList, have announced today the formation of a partnership. Through this partnership, the two companies will combine their strengths to launch "MAL33", a worldwide marketing service to provide strategic and creative solutions for challenges faced in the anime and manga industry.

Key Points: 
  • TOKYO, Feb. 1, 2024 /PRNewswire/ -- 33 Inc. ("33"), a comprehensive marketing agency specializing in the entertainment industry, and MyAnimeList Co., Ltd. ("MyAnimeList"), which operates one of the world's largest anime and manga community and database MyAnimeList , have announced today the formation of a partnership.
  • Through this partnership, the two companies will combine their strengths to launch "MAL33", a worldwide marketing service to provide strategic and creative solutions for challenges faced in the anime and manga industry.
  • Promotional and marketing activities aimed at bridging the gap between international fans and the world of anime and manga will be conducted through 33 and MyAnimeList.
  • Brand Development (Marketing Strategy Planning, Promotion Planning, Market Research, etc)
    Social Media Marketing (Social Media Account & Community Management, Content Strategy & Creation, Influencer Marketing, etc.)

Global User-Generated Content Platform Market Report 2023: Industry Size, Shares, Trends, Opportunities, and Forecasts, 2018-2028F - ResearchAndMarkets.com

Retrieved on: 
Thursday, January 11, 2024
Marketing, Advertising, Digital Marketing, Communications, Social Media, Search Engine Marketing, Content Marketing, Internet celebrity, Social, Artificial intelligence, Privacy, Internet, Social media, Trust, Algorithm, Data collection, Ecosystem, UGC, Safety, Machine learning, News, Influencer marketing

Dominance of Social Media Platforms: Social media platforms like Facebook, Instagram, Twitter, Snapchat, and TikTok heavily rely on user-generated content.

Key Points: 
  • Dominance of Social Media Platforms: Social media platforms like Facebook, Instagram, Twitter, Snapchat, and TikTok heavily rely on user-generated content.
  • The integration of user-generated content into product pages and marketing strategies is on the rise, driving the demand for UGC platforms.
  • Building User Trust and Authenticity: User-generated content is perceived as more authentic and trustworthy than traditional advertising and brand-generated content.
  • Company Profiles: Detailed analysis of the major companies present in the Global User-Generated Content Platform Market.

Awestruck Announces Strategic Leadership Restructuring to Amplify Fanatical Client Engagement and Jaw-Dropping Expertise

Retrieved on: 
Friday, January 5, 2024
Spend, Smart TV, Marketing, Connected, Influencer marketing, CRM, Advertising, Social media, Creative services, Growth, UGC, Human resources, Poster, Ideation, Senior, Management

BETHLEHEM, Pa., Jan. 5, 2024 /PRNewswire-PRWeb/ -- Awestruck, a renowned leader in destination marketing and streaming advertising, today announces a significant reshaping of its leadership team, marking a pivotal step towards strengthening its commitment to Fanatical Client Engagement and Jaw-Dropping Expertise. This strategic shift, featuring nine internal promotions, is tailored to reinforce Awestruck's mission into 2024 and beyond.

Key Points: 
  • Awestruck announces a strategic leadership restructuring, featuring nine internal promotions, to enhance its commitment to fanatical client engagement and expertise, with a focus on strengthening its market position in destination marketing and streaming advertising as it advances into 2024.
  • BETHLEHEM, Pa., Jan. 5, 2024 /PRNewswire-PRWeb/ -- Awestruck, a renowned leader in destination marketing and streaming advertising, today announces a significant reshaping of its leadership team, marking a pivotal step towards strengthening its commitment to Fanatical Client Engagement and Jaw-Dropping Expertise.
  • The leadership overhaul at Awestruck comes at a time when the company is poised for unparalleled growth and is responding proactively to the evolving demands of the market.
  • Francesca Albanese is appointed as the Vice President, Account Services, a role crafted to strengthen the company's core mission of Fanatical Client Engagement.

Koneksa Announces New Multi-Domain Model for Functional Status Assessment Enabled by Digital Health Technologies

Retrieved on: 
Thursday, January 4, 2024
Data Management, Other Science, Practice Management, Physical Therapy, FDA, Technology, Research, Other Health, Surgery, Pharmaceutical, Oncology, Medical Devices, Hospitals, Genetics, Clinical Trials, Biotechnology, Software, Health, Science, Hardware, Continuity, Montefiore Medical Center, Influencer marketing, Clinical and Translational Science, PLOS, Informatics, Clinical trial, Cancer, Observational study, Elective surgery, JCO Clinical Cancer Informatics, Patient, Data collection, Protein, Vital signs, Area studies, Algorithm, Research fellow, Medical imaging

The paper, titled: “A Proposed Multi-Domain Digital Model for Capturing Functional Status and Health-Related Quality of Life in Oncology,” highlights the importance of collecting continuous 24/7 functional status measures digitally to enable better clinical decisions and outcomes assessment.

Key Points: 
  • The paper, titled: “A Proposed Multi-Domain Digital Model for Capturing Functional Status and Health-Related Quality of Life in Oncology,” highlights the importance of collecting continuous 24/7 functional status measures digitally to enable better clinical decisions and outcomes assessment.
  • However, the assessment of patients' functional status – encompassing physical, cognitive, and behavioral functioning – holds increasing significance in influencing clinical decisions and understanding treatment outcomes.
  • Koneksa's innovative digital model aims to address limitations in existing functional status assessments by leveraging digital health technologies (DHTs) for both objective and self-reported outcomes.
  • ”
    Continuous real-time digital monitoring of functional status can assess the health and well-being of patients in other diseases, such as in orthopedics.