Ad Net Zero US Launches the Action 5 Working Group to Harness Advertising’s Power to Support Behavior Change
The purpose of the group is to “harness advertising’s power to support behavior change.” The supporter group taps into advertisers’ immense power to positively influence consumers to make more sustainable choices and reduce total carbon emissions.
- The purpose of the group is to “harness advertising’s power to support behavior change.” The supporter group taps into advertisers’ immense power to positively influence consumers to make more sustainable choices and reduce total carbon emissions.
- So, I'm delighted to join Ad Net Zero USA's newly founded group of experts dedicated to directing the industry's superpowers in behavior change and storytelling.
- This working group provides a collaborative, proven approach for advertisers to harness that opportunity and drive real change,” said Rachel Schnorr, US Membership Director Ad Net Zero.
- To learn more about the Working Group and Ad Net Zero, please visit www.adnetzero.com.