Diets, Food Prices, Stress and the Power of Gen Z
Compared with Baby Boomers, Gen Z is more likely to purchase products labeled as Small carbon footprint/carbon neutral and Plant-based.
- Compared with Baby Boomers, Gen Z is more likely to purchase products labeled as Small carbon footprint/carbon neutral and Plant-based.
- Millennials and Gen Z have similar purchase patterns, with 35% of Gen Z and 37% of Millennials shopping online for food at least once a week compared to 24% of Gen X and 11% of Boomers.
- The survey also included an oversample of Gen Z consumers (ages 18-24) to allow for statistical comparisons between generations.
- The International Food Information Council is a 501(c)(3) nonprofit organization that promotes science-based information on nutrition, food safety and agriculture.