Banza Launches Protein Waffles, Expands Into the Breakfast Category
NEW YORK, Sept. 6, 2023 /PRNewswire/ -- Banza, the maker of chickpea-based comfort foods, today announced the launch of Banza Protein Waffles which will be offered in three varieties: Homestyle, Blueberry and Chocolate Chip. This marks Banza's first foray into the breakfast space and second offering in the frozen aisle since the launch of Banza Pizza in October 2020. This increases Banza's product offerings to five categories: pasta, pizza, mac & cheese, rice, and waffles.
- This marks Banza's first foray into the breakfast space and second offering in the frozen aisle since the launch of Banza Pizza in October 2020.
- Banza Protein Waffles are made with chickpeas and offer 2.5x more protein, 3x more fiber, and 35% fewer net carbs than the leading waffle brand with the same fluffy, crispy texture that people love in traditional waffles.
- Today, Banza is the 5th largest pasta company in the U.S., with only century-old heritage brands surpassing it, and the largest brand in the better-for-you category.
- Banza Protein Waffles are now available to purchase at all Whole Foods Market locations in-store and online for $6.49, as well as Amazon.com and EatBanza.com for $35.99 (per 3-pack).