Nielsen Releases 'The Record': Quarterly Insights on How U.S. Audiences Listen to Ad-Supported Audio
NEW YORK, April 30, 2024 /PRNewswire/ -- Nielsen, a global leader in audience measurement, data and analytics, today announced the launch of The Record, a quarterly insight into audio listening behaviors and share of average daily usage of ad-supported audio in the U.S. According to the inaugural report with data from Q1 2024, consumers spent nearly 70% of their daily ad-supported audio time listening to radio, 20% listening to podcasts, and the remainder with streaming audio (music services) and satellite radio (select channels).
- Powered by Nielsen and Edison Research, audio listening trends will help advertisers, broadcasters and podcasters engage the right audiences.
- NEW YORK, April 30, 2024 /PRNewswire/ -- Nielsen, a global leader in audience measurement, data and analytics, today announced the launch of The Record , a quarterly insight into audio listening behaviors and share of average daily usage of ad-supported audio in the U.S.
- According to the inaugural report with data from Q1 2024, consumers spent nearly 70% of their daily ad-supported audio time listening to radio, 20% listening to podcasts, and the remainder with streaming audio (music services) and satellite radio (select channels).
- Per The Record, which is powered by data from both Nielsen and Edison Research , most radio listening occurs during the day while away from home, with more than 80% of in-car ad-supported audio time going to radio in Q1 2024.