United Talent Agency

The Atlanta Journal-Constitution Launches New Campaign: "For the Greater Atlanta"

Retrieved on: 
Monday, January 29, 2024

ATLANTA, Jan. 29, 2024 /PRNewswire/ -- This week, the Atlanta Journal-Constitution (AJC) introduces a sweeping new marketing campaign and a refreshed user experience across its digital products and the printed newspaper.

Key Points: 
  • ATLANTA, Jan. 29, 2024 /PRNewswire/ -- This week, the Atlanta Journal-Constitution (AJC) introduces a sweeping new marketing campaign and a refreshed user experience across its digital products and the printed newspaper.
  • The campaign, "For the Greater Atlanta," is part of a substantial reinvention of the AJC, which is transforming the storied 155-year-old newspaper into a modern media company.
  • "Atlanta is one of the most dynamic cities in the nation, and it's evolving every day," Morse said.
  • The AJC is working with a United Talent Agency to expand AJC Films, tapping into the newspaper's rich archives to tell the stories of greater Atlanta.

Entertainment and Technology Industry Leaders Launch The WONDER Project - An Independent Studio Ushering in a New Era for Values-Based Films and TV Programming

Retrieved on: 
Wednesday, December 6, 2023

LOS ANGELES and AUSTIN, Texas, Dec. 6, 2023 /PRNewswire/ -- Industry veterans from entertainment and technology have launched The WONDER Project (WP), heralding a bold transformation in values-driven entertainment. The independent studio is founded by accomplished film producer, Jon Erwin, and is overseen by former Netflix and YouTube executive, Kelly Merryman Hoogstraten. With more than $75 million raised in seed and Series A funding from industry titans Sovereign's Capital, Lionsgate, Powerhouse Capital, United Talent Agency, and Jason Blum, among others, WP is poised to craft high-quality, hopeful entertainment tailored for a substantial faith and values-oriented audience.

Key Points: 
  • LOS ANGELES and AUSTIN, Texas, Dec. 6, 2023 /PRNewswire/ -- Industry veterans from entertainment and technology have launched The WONDER Project (WP), heralding a bold transformation in values-driven entertainment.
  • The independent studio is founded by accomplished film producer, Jon Erwin, and is overseen by former Netflix and YouTube executive, Kelly Merryman Hoogstraten.
  • Investors have recognized the potential, placing substantial capital behind The WP's strategy to create enduring entertainment that will make audiences feel a sense of wonder.
  • "We've been very impressed by the team at The WONDER Project, and we're confident in their vision for creating best-in-class programming for this vast global audience."

Introducing An AI-powered Music Distribution: 52Eighty Distro

Retrieved on: 
Tuesday, October 10, 2023

52 Eighty Distro engages with the creative community via direct partnerships with artists, as well as through strategic alliances with like-minded entrepreneurs.

Key Points: 
  • 52 Eighty Distro engages with the creative community via direct partnerships with artists, as well as through strategic alliances with like-minded entrepreneurs.
  • Through this partnership, 52 Eighty Distro first brought the song “HYM” to TikTok and it is available on all streaming platforms .
  • Ford's unique perspective and bold vision will make 52 Eighty Distro a leader in the music distribution industry.
  • 52 Eighty Distro utilizes various channels, such as streaming services, online music stores, and physical retailers.

Maybelline New York Makes a Splash in Roblox: A Digital Makeup and Music Adventure

Retrieved on: 
Thursday, September 28, 2023

NEW YORK, Sept. 28, 2023 /PRNewswire/ -- Maybelline New York has ventured into the virtual world of Roblox, captivating a new audience of makeup enthusiasts.

Key Points: 
  • NEW YORK, Sept. 28, 2023 /PRNewswire/ -- Maybelline New York has ventured into the virtual world of Roblox, captivating a new audience of makeup enthusiasts.
  • Through a partnership with Splash, the brand has launched a 360-brand campaign that specifically targets the vibrant music community within Roblox.
  • Within the virtual world, Maybelline offers virtual makeup looks, mini games, and exclusive music, creating an immersive experience that promotes self-expression, a core value of Maybelline New York.
  • Emily Arkells, Vice President of Digital for Maybelline New York, states, "As the leading makeup brand in the digital space, Maybelline is committed to providing consumers with new and exciting experiences that promote self-expression.

Maybelline New York Makes a Splash in Roblox: A Digital Makeup and Music Adventure

Retrieved on: 
Thursday, September 28, 2023

NEW YORK, Sept. 28, 2023 /PRNewswire/ -- Maybelline New York has ventured into the virtual world of Roblox, captivating a new audience of makeup enthusiasts.

Key Points: 
  • NEW YORK, Sept. 28, 2023 /PRNewswire/ -- Maybelline New York has ventured into the virtual world of Roblox, captivating a new audience of makeup enthusiasts.
  • Through a partnership with Splash, the brand has launched a 360-brand campaign that specifically targets the vibrant music community within Roblox.
  • Within the virtual world, Maybelline offers virtual makeup looks, mini games, and exclusive music, creating an immersive experience that promotes self-expression, a core value of Maybelline New York.
  • Emily Arkells, Vice President of Digital for Maybelline New York, states, "As the leading makeup brand in the digital space, Maybelline is committed to providing consumers with new and exciting experiences that promote self-expression.

iHeartMedia Joins Ryan Seacrest To Invest In Health-Ade And Bring Kombucha to Every Fridge in America

Retrieved on: 
Thursday, September 14, 2023

Through the agreement Health-Ade will leverage iHeartMedia's multi-platform network and marquee event experiential activities to bring kombucha to a wide swath of new audiences.

Key Points: 
  • Through the agreement Health-Ade will leverage iHeartMedia's multi-platform network and marquee event experiential activities to bring kombucha to a wide swath of new audiences.
  • The sweepstakes, which will feature voiceovers by Ryan Seacrest, will run across iHeartMedia platforms nationwide.
  • iHeartMedia has a greater reach than any other media company in the U.S., with its quarter of a billion monthly listeners.
  • As the official non-alcoholic kombucha partner, Health-Ade Kombucha cans are available in select flavors throughout Dodger Stadium.

TEXAS RANCHERS MAJOR LEAGUE PICKLEBALL TEAM ANNOUNCES NEW OWNERSHIP GROUP

Retrieved on: 
Tuesday, August 22, 2023

AUSTIN, Texas, Aug. 22, 2023 /PRNewswire/ -- Today, the Texas Ranchers – one of the eight founding Major League Pickleball (MLP) teams in the U.S. – announced a new ownership group of power players from professional sports, fashion, business, music and entertainment. Among the more than 30 owners, the list of luminaries include #1 ranked golfer in the world Scottie Scheffler; award-winning country music star Zach Bryan and veteran managers Danny Kang and Stefan Max; United Talent Agency partner Mike G; Kenny Meisalas, partner at Grubman Shire Meiselas & Sacks, P.C; Dallas Cowboys linebacker Micah Parsons; Houston Texans quarterback C.J. Stroud, Cleveland Browns defensive end Myles Garrett; Atlanta Falcons running back Bijan Robinson; #1 ranked American tennis player Taylor Fritz; one of the NFL's top agents David Mulugheta; radio personality Bobby Bones; founder and designer Kendra Scott; Raising Cane's founder Todd Graves; leading marketing group Get Engaged Media and its co-founders and partners Cam Fordham, Alex Dermer and Ben Hiott; and Hollywood brand amplifiers Ken Hertz and Liz Heller.

Key Points: 
  • The star-studded ownership group has been hand-selected to globalize the Texas Ranchers' brand, use the power of pickleball as a force for good and build America's Pickleball Team.
  • AUSTIN, Texas, Aug. 22, 2023 /PRNewswire/ -- Today, the Texas Ranchers – one of the eight founding Major League Pickleball (MLP) teams in the U.S. – announced a new ownership group of power players from professional sports, fashion, business, music and entertainment.
  • We are incredibly fortunate to have a diverse group of leaders who are committed to shaping the future of Pickleball," said Evan Floersch, President and Part-Owner of the Texas Ranchers.
  • I'm clearly a fan of Texas sports, and I look forward to supporting the Texas Ranchers in becoming the leader in Major League Pickleball," said C.J.

Starglow Media, a New Venture Focused on Kids & Family Audio Content, Launches With Slate of Premium Programming

Retrieved on: 
Thursday, August 17, 2023

Today, Starglow Media, a new audio network focused on kids & family content launches with a slate of beloved premium programming encompassing education, bedtime stories, adventure, science and kid-friendly news.

Key Points: 
  • Today, Starglow Media, a new audio network focused on kids & family content launches with a slate of beloved premium programming encompassing education, bedtime stories, adventure, science and kid-friendly news.
  • – A show that uses hilarious storytelling, cool characters & surprising sound effects to teach curious Kids and their Adults amazing Science & History facts.
  • Girl Tales - A weekly, kids & family podcast that offers a feminist twist on classic fairytales, fables, and myths.
  • Starglow Media will launch original programming in the coming months featuring prominent names across entertainment, sports, and more.

Cyera Secures $100 Million Series B Investment to Become the Data Security Platform Enabling the AI Revolution

Retrieved on: 
Tuesday, June 27, 2023

SAN MATEO, Calif., June 27, 2023 /PRNewswire/ -- Cyera, the data security company, today announced a $100 million Series B investment led by Accel with participation from existing investors Sequoia and Cyberstarts. Redpoint Ventures also joined as an investor. This brings the company's total funding to $160 million since emerging from stealth in March of 2022. In the past year, Cyera has gained significant traction among S&P 500 enterprises, growing revenue by 800%, as security teams prioritize data security across their hybrid cloud environments.

Key Points: 
  • He said, "Cyera's AI-powered data security platform is enabling us to infuse data literacy into our cloud development and security strategy."
  • Cyera has built an AI-powered data security platform that is revolutionizing data security for the cloud era.
  • Cyera has been recognized for its innovative approach to data security winning a number of industry awards including the 2022 CISO Choice Award for Data Security, Best Enterprise Data Loss Prevention (DLP) Solution, and 2023 Data Security Platform of the Year.
  • This new investment will enable Cyera to accelerate the development of its data security platform and global go-to-market initiatives.

Rembrand Goes Upscale with Outside Investments to Drive New Ad Model

Retrieved on: 
Tuesday, June 13, 2023

LOS ALTOS, Calif., June 13, 2023 /PRNewswire-PRWeb/ -- Rembrand, the product placement platform powered by Generative AI, announced today it has taken outside investment from BOLD, L'Oréal's venture capital fund, and Good Friends, a venture firm started by the founders of AllBirds, Warby Parker and Harry's, to help scale out its solution and close its initial seed round with participation from major brands. Rembrand is pioneering a foundational model for what it refers to as Generative AI Fusion, which enables brands and other items to be inserted into video content with hyper-realistic product placement and be part of the story, rather than an interruption.

Key Points: 
  • This marks the first time that the team behind Rembrand, who have been successful entrepreneurs in previous companies, have taken brands as investors.
  • Both companies were launched with more traditional institutional investment sources like VC's and strategic technology investors.
  • This time around, Tawakol brought in investors from brands and talent agencies like United Talent Agency (UTA), who is also an investor.
  • Rembrand launched the initial pilot in February with dozens of creators and brands with a growing waitlist of creators across sports and entertainment companies to test their post-production, AI-infused product placement model.