Performance-based advertising

Zoomd Acquires Mobile Marketing Company "Performance Revenues"

Retrieved on: 
Wednesday, February 10, 2021
Marketing, Online advertising, Performance-based advertising, Engagement marketing, Mobile marketing

VANCOUVER, BC, Feb. 10, 2021 /PRNewswire/ --Zoomd Technologies Ltd.(TSXV: ZOMD) (OTC: ZMDTF) and its wholly-owned subsidiary Zoomd Ltd. (collectively, "Zoomd" or the "Company"), the marketing tech (MarTech) user-acquisition and engagement platform, announces it has acquired the mobile marketing company "Performance Revenues" on February 9, 2021 ( www.performancerevenues.com ) ("Performance Revenues").

Key Points: 
  • VANCOUVER, BC, Feb. 10, 2021 /PRNewswire/ --Zoomd Technologies Ltd.(TSXV: ZOMD) (OTC: ZMDTF) and its wholly-owned subsidiary Zoomd Ltd. (collectively, "Zoomd" or the "Company"), the marketing tech (MarTech) user-acquisition and engagement platform, announces it has acquired the mobile marketing company "Performance Revenues" on February 9, 2021 ( www.performancerevenues.com ) ("Performance Revenues").
  • Performance Revenues is a leading international mobile marketing and influencer company, providing a variety of performance-based marketing solutions led by a team of professional marketers, designers, media buyers, and account managers.
  • The acquisition opens direct access for Zoomd to additional top-tier global advertisers and a strong entry into the Japanese market.
  • Performance Revenues was one of the first mobile marketing companies, serving many happy clients over the years.

Berlin-Based Start Up Swaarm Enters the Market with New AdTech Tracking Platform

Retrieved on: 
Friday, October 16, 2020
Marketing, Data management, Advertising, Communications, Technology, Mobile, Wireless, Internet, Online advertising, AOL, Adtech, Performance-based advertising, Pricing, Chainani

Founded by Yogeeta Chainani and Alexandru Dumitru, who both individually bring 10+ years of industry tech experience, Swaarm was created with the underlying principles of simplicity, affordability and collaboration.

Key Points: 
  • Founded by Yogeeta Chainani and Alexandru Dumitru, who both individually bring 10+ years of industry tech experience, Swaarm was created with the underlying principles of simplicity, affordability and collaboration.
  • Yogeeta Chainani, Co-founder and CPO said: Instead of a top down approach, we built this product ground up.
  • While current market offerings only provide limited data insights, still require substantial manual work processes, and come with inefficient pricing models, Swaarm was built to overcome these pain points.
  • Based in Berlin, Swaarm is a performance-based marketing platform that provides an innovative adtech tracking solution for agencies, advertisers and networks to manage, track, analyze and optimize their marketing campaigns at scale.

Adverty invents and launches new in-game brand advertising format with seamless In-Menu™ ads

Retrieved on: 
Tuesday, September 8, 2020
Marketing, E-commerce, Online advertising, Communication design, Digital marketing, Digital display advertising, Seamless, Performance-based advertising, Advertising, Woobi

The new ad unit, along with Adverty's In-Play format, completes a product suite of seamless in-game ad solutions that combine both brand awareness and performance-based advertising.

Key Points: 
  • The new ad unit, along with Adverty's In-Play format, completes a product suite of seamless in-game ad solutions that combine both brand awareness and performance-based advertising.
  • Deeply integrated at game design level, In-Menu is an in-game advertising unit that brings performance-based, programmatic advertising to Adverty's range of seamless ad solutions.
  • "As the first and leading provider of seamless, programmatic in-game ad solutions, Adverty is once again showing the way to bring brands into the new world of gaming.
  • Adverty, the leading in-game platform, delivers seamless advertising to connect brands and people through its revolutionary display advertising technology built for games.

Global Online Advertising Market to Witness a CAGR of 10.2% During 2019-2024 - ResearchAndMarkets.com

Retrieved on: 
Friday, June 21, 2019
Communications, Social media, Technology, Mobile, Wireless, Marketing, World Wide Web, Market economics), Digital marketing, Online advertising, Communication design, Advertising, Product design, Display advertising, Web banner, Performance-based advertising, Advertising media selection

The online advertising market is expected to register a CAGR of 10.2% during the forecast period 2019-2024.

Key Points: 
  • The online advertising market is expected to register a CAGR of 10.2% during the forecast period 2019-2024.
  • Online advertising is defined as the marketing advertisements, which are delivered through the Internet, on both desktops and mobiles.
  • There are different types of online advertising such as banner advertising, video advertising, search engine advertising, and social network advertising.
  • The online advertising market is highly competitive owing to the presence of many large players in the market operating on a global scale.