Display advertising

Crealytics launches new website, simplifies experience for brands, retailers

Retrieved on: 
Monday, July 13, 2020

Visitors to www.crealytics.com can now more easily navigate through Crealytics suite of paid search and site monetization offerings.

Key Points: 
  • Visitors to www.crealytics.com can now more easily navigate through Crealytics suite of paid search and site monetization offerings.
  • A responsive interface helps users identify and solve for their specific challenges across PLAs, paid social and programmatic, sponsored product ads and display ads.
  • Brands and retailers face ever more complex decisions around their online advertising.
  • Weve redesigned Crealytics new website to enhance their unique strategies, from customer lifetime value-based performance advertising to granular incrementality measurements and unrivaled retail media solutions.

Mercatus Partners with CitrusAd to Launch Mercatus Digital Advertising to Help Grocery Retailers Earn a Larger Share of Online Revenue

Retrieved on: 
Tuesday, July 7, 2020

In partnering with CitrusAd, Mercatus gains access to cutting-edge, retail media technology to enable contextual and compelling native advertising throughout the online shopping journey.

Key Points: 
  • In partnering with CitrusAd, Mercatus gains access to cutting-edge, retail media technology to enable contextual and compelling native advertising throughout the online shopping journey.
  • For grocery retailers, online advertising media can be complicated, with several interconnected systems that require significant investments in campaign management and maintenance.
  • With digital advertising now available on the Mercatus platform, Mercatus grocery retailers have access to a turnkey solution with powerful native ad targeting and reporting transparency.
  • Digital advertising on the Mercatus platform offers grocery retailers a more effective experience than traditional online display advertising.

JSA's Clients Leverage Digital Advertising for Lead Generation Amid COVID-Related Conference Cancellations and Postponements

Retrieved on: 
Tuesday, May 5, 2020

JSA is working with a number of new and existing clients to quickly shift focus from traditional in-person methods of lead generation to a highly-targeted digital advertising strategy led by the agency's dedicated in-house digital marketing team.

Key Points: 
  • JSA is working with a number of new and existing clients to quickly shift focus from traditional in-person methods of lead generation to a highly-targeted digital advertising strategy led by the agency's dedicated in-house digital marketing team.
  • "Our lead generation campaigns leverage both LinkedIn Ads and Google Ads with a variety of ad formats, including lead gen forms, videos, text ads and display ads.
  • "Their efforts resulted in increased web traffic and 74 new leads within 20 days of the event."
  • The JSA team is available to help develop and execute a multi-channel marketing plan, or strengthen an existing plan with digital advertising services.

Adacado offers $300 free display advertising for all businesses affected by COVID-19

Retrieved on: 
Wednesday, April 8, 2020

Adacado is offering $300 of free platform use for businesses affected by the coronavirus.

Key Points: 
  • Adacado is offering $300 of free platform use for businesses affected by the coronavirus.
  • That works out to about a months worth of static or dynamic display advertising, completely for free.
  • Businesses can build ad creatives, generate static and dynamic display ads, and purchase media all in Adacado.
  • The introduction of media buying into the platform makes Adacado a truly self-serve, complete, display advertising solution.

Atlanta's Perfect Audience Offers up to $5,000 Free Ad Spend to Businesses

Retrieved on: 
Thursday, April 2, 2020

The ad dollars can be used for any display ad, Google, Facebook or Instagram ad.

Key Points: 
  • The ad dollars can be used for any display ad, Google, Facebook or Instagram ad.
  • In 2019, Perfect Audience established an independent group dedicated to one thing: leveraging Artificial Intelligence to help advertisers increase advertising ROI.
  • Led by top experts from MarketingSherpa, Robauto, Ascend2, Perfect Audience, and SharpSpring the group provides free access to algorithms and tools to select Perfect Audience advertisers.
  • The Perfect Audience network reaches more than 250 million consumers each month.

6sense Launches Dynamic Display Advertising

Retrieved on: 
Thursday, December 19, 2019

6sense , the leading Account Based Orchestration Platform, powered by AI, today announced that it has expanded its display advertising suite to include dynamic creative capabilities that enable customers to serve personalized content in digital ads based on real-time account information.

Key Points: 
  • 6sense , the leading Account Based Orchestration Platform, powered by AI, today announced that it has expanded its display advertising suite to include dynamic creative capabilities that enable customers to serve personalized content in digital ads based on real-time account information.
  • Display advertising is an essential component of a comprehensive account-based sales and marketing strategy, which is why we include our native display capabilities with every platform subscription, said Jason Zintak , CEO of 6sense.
  • The dynamic advertising feature leverages 6senses Company Graph to retrieve account-level details for the person to whom an ad is served.
  • Just like static ads served through 6sense, dynamic ad campaigns can be configured by customers in an entirely self-service manner.

Fernhill Corp announces the acquisition of Numuni, Inc: an ad-free marketing platform based on cryptocurrency mining, to disrupt conventional advertising models

Retrieved on: 
Wednesday, November 20, 2019

Called Numuni, it disrupts the current display advertising model by enabling the latent computing power of the masses in a privacy-friendly way that benefits publishers, advertisers, and consumers alike.

Key Points: 
  • Called Numuni, it disrupts the current display advertising model by enabling the latent computing power of the masses in a privacy-friendly way that benefits publishers, advertisers, and consumers alike.
  • We change the direction of money slightly, but significantly, to make display advertising better, says Robert Reynolds, CEO, Numuni.
  • Mr Reynolds was a founder of CPAlead, a company that revolutionized display advertising prior to crypto, blockchain, cloud computing, or AI.
  • Were glad to empower tireless innovators like the team Mr. Reynolds is assembling with Fernhill.

Single Origin Announces Rebrand

Retrieved on: 
Thursday, November 7, 2019

The brand will fully transition to Single Origin from its former moniker of Likeable Advertising.

Key Points: 
  • The brand will fully transition to Single Origin from its former moniker of Likeable Advertising.
  • While Single Origin continues to design and manage display advertising campaigns and innovative websites, it rapidly evolved into a data-driven, process-based agency executing omnichannel marketing campaigns.
  • Single Origin is a full-service digital agency established in 2014 in the San Francisco Bay Area.
  • To learn more about Single Origin , its services, or this press release, please call 925-289-8879 or email at [email protected] .

Digital Ad Spending Projected to Finally Surpass Offline Spending This Year

Retrieved on: 
Thursday, October 17, 2019

This allows search providers to charge vendors for display ad placement or sponsored search results.

Key Points: 
  • This allows search providers to charge vendors for display ad placement or sponsored search results.
  • Advertising revenues from digital video totaled $16.3 billion for FY 2018, up 37% from the prior year.
  • Modern technology has transformed the way we live, work and play, making digital experiences a fundamental part of everyday life.
  • While the average person estimates that they use seven digital services each day, in fact they are using more than 30 digital services on a daily basis1.

Digital Ad Spending Projected to Finally Surpass Offline Spending This Year

Retrieved on: 
Thursday, October 17, 2019

This allows search providers to charge vendors for display ad placement or sponsored search results.

Key Points: 
  • This allows search providers to charge vendors for display ad placement or sponsored search results.
  • Advertising revenues from digital video totaled $16.3 billion for FY 2018, up 37% from the prior year.
  • Modern technology has transformed the way we live, work and play, making digital experiences a fundamental part of everyday life.
  • While the average person estimates that they use seven digital services each day, in fact they are using more than 30 digital services on a daily basis1.