Adtech

Ogury appoints Fabien Magalon as Chief Publisher Sales Officer

Retrieved on: 
Monday, September 6, 2021

PARIS, Sept. 6, 2021 /PRNewswire/ -- Ogury , the Personified Advertising company, is announcing the appointment of Fabien Magalon as Chief Publisher Sales Officer.

Key Points: 
  • PARIS, Sept. 6, 2021 /PRNewswire/ -- Ogury , the Personified Advertising company, is announcing the appointment of Fabien Magalon as Chief Publisher Sales Officer.
  • "The appointment of Fabien is incredibly exciting for us at Ogury as we expand our reach with premium publishers, in-app and on mobile web.
  • Fabien also launched the French office for adtech company, The Rubicon Project, where he led publisher development from 2010 to 2012.
  • "I am humbled to have the opportunity to join an advanced adtech company like Ogury which is led by a talented team," said Fabien Magalon, Chief Publisher Sales Officer, Ogury.

Factmata raises $200k to clean up the internet

Retrieved on: 
Thursday, July 15, 2021

The web is such an amazing environment and it's now bumping into a centuries old, critically important part of democracy news."

Key Points: 
  • The web is such an amazing environment and it's now bumping into a centuries old, critically important part of democracy news."
  • In April this year, Factmata appointed a new CEO, Ant Cousins, to lead on taking Factmata's technology to market.
  • Last month, Factmata won 'Best AI Product in Marketing and Adtech' at the UK's biggest AI festival, cogx .
  • Factmata was launched with the purpose of future-proofing people, companies and governments against the growing swell of damaging online rhetoric.

BDEX Named to AdExchanger 2021 Programmatic Power Players List

Retrieved on: 
Monday, July 12, 2021

FORT LAUDERDALE, Fla., July 12, 2021 /PRNewswire-PRWeb/ -- BDEX , the first and largest data exchange platform (DXP) in the U.S., has been honored as a 2021 Programmatic Power Player by AdExchanger.

Key Points: 
  • FORT LAUDERDALE, Fla., July 12, 2021 /PRNewswire-PRWeb/ -- BDEX , the first and largest data exchange platform (DXP) in the U.S., has been honored as a 2021 Programmatic Power Player by AdExchanger.
  • The highly respected annual Programmatic Power Players List recognizes the top agencies, AdTech providers, and strategic partners in the digital marketing industry.
  • AdExchanger's 2021 Programmatic Power Players were chosen from hundreds of submissions across the globe, representing programmatic agencies, DCO platforms, DSPs, SSPs, data providers, measurement specialists, and consultants, among others who power the marketing technology industry.
  • The 2021 Programmatic Power Player Award is the latest accolade in a series of high-profile recognitions BDEX has received since its launch in 2014.

AdTech Innovator QTT® Adds to Its Family of Groundbreaking Patents Connecting Digital, Linear TV Ad Marketplaces

Retrieved on: 
Wednesday, July 7, 2021

QTT , an AdTech innovative video platform that helps make linear TV advertising behave digitally, today earned its third patent (U.S. Patent No.

Key Points: 
  • QTT , an AdTech innovative video platform that helps make linear TV advertising behave digitally, today earned its third patent (U.S. Patent No.
  • 11,057,134 for Integrating Digital Advertising with Cable TV Network and Broadcast Advertising) in its path to bridging the gap between linear TV and digital advertising.
  • View the full release here: https://www.businesswire.com/news/home/20210707005247/en/
    QTT is a win-win for advertisers and linear TV companies alike, said John Piccone, president of QTT.
  • QTT, a division of Viamedia , the largest independent local ad management company, is a first-of-its-kind cloud-based solution thatconverts a single DSP/SSP digital ad call into a linear TV advertising placement.

Ault Global Holdings Announces Agreement to Acquire up to 40% of Adtech Pharma, Inc.

Retrieved on: 
Monday, June 28, 2021

Adtech is an innovative biotech firm that has developed a novel formulation of a sole-sourced synthetic cannabinoid therapeutic targeting glaucoma.

Key Points: 
  • Adtech is an innovative biotech firm that has developed a novel formulation of a sole-sourced synthetic cannabinoid therapeutic targeting glaucoma.
  • The investment in Adtech is being made through Digital Power Lending, LLC , a wholly owned subsidiary of the Company.
  • Ault Global Holdings, Inc. is a diversified holding company pursuing growth by acquiring undervalued businesses and disruptive technologies with a global impact.
  • Ault Global Holdings headquarters are located at 11411 Southern Highlands Parkway, Suite 240, Las Vegas, NV 89141; www.AultGlobal.com .

Mercato Partners Portfolio Adtech Company, MNTN, Acquires Ryan Reynolds' Creative Agency

Retrieved on: 
Thursday, June 24, 2021

SALT LAKE CITY, June 24, 2021 /PRNewswire/ --Mercato Partners Traverse Fund company MNTN (pronounced 'mountain') today announced the acquisition of Maximum Effort Marketing, Ryan Reynolds' and George Dewey's creative advertising hot shop.

Key Points: 
  • SALT LAKE CITY, June 24, 2021 /PRNewswire/ --Mercato Partners Traverse Fund company MNTN (pronounced 'mountain') today announced the acquisition of Maximum Effort Marketing, Ryan Reynolds' and George Dewey's creative advertising hot shop.
  • The deal brings together the fastest growing company in adtech with one of the rising stars of the creative world.
  • "We are thrilled to see the cutting-edge integration of creative and media that the MNTN and Maximum Effort Marketing combination represents," said Joe Kaiser, director at Mercato Partners Traverse Fund and MNTN board member.
  • Maximum Effort Marketing will retain its identity and will continue to operate as a creative agency within MNTN.

VEON Makes AdTech Acquisition In Russia

Retrieved on: 
Wednesday, June 16, 2021

VEON's investment in OTM will significantly strengthen Beeline's position in the AdTech market and enable VEON to expand OTM's operations into other markets served by VEON's mobile operators.

Key Points: 
  • VEON's investment in OTM will significantly strengthen Beeline's position in the AdTech market and enable VEON to expand OTM's operations into other markets served by VEON's mobile operators.
  • OTM is one of the largest independent AdTech players in Russia, both in terms of revenue and in the volume of online ad inventories managed by its platforms.
  • As part of the VEON Group, OTM will remain a separate operating company managed by its current management team, playing an important role in growing VEON's AdTech business.
  • The acquisition of the majority stake in OTM, a major player in the AdTech market, provides VEON with the competencies of a highly experienced team, as well as strong relationships with ad agencies and advertisers.

Swaarm Launches Actionable Analytics Tool, “Explorer”, Helping Performance Marketers Manage Millions of Events Within Seconds

Retrieved on: 
Thursday, June 3, 2021

Swaarm , a leading global performance-based marketing platform, today announced the launch of its pioneering new reporting tool for digital marketers - Explorer.

Key Points: 
  • Swaarm , a leading global performance-based marketing platform, today announced the launch of its pioneering new reporting tool for digital marketers - Explorer.
  • The tool provides clients with a competitive edge, allowing them to manage billions of events within seconds, slice and dice real-time data, and give them the insights they need to more efficiently operate their business.
  • Explorer is part of the companys Automation suite of products, which aim to dramatically simplify and improve marketers day-to-day tasks.
  • Swaarm is a performance-based marketing platform that provides an innovative adtech tracking solution for agencies, advertisers and networks to manage, track, analyze and optimize their marketing campaigns at scale.

Passendo Expands North American Presence With JTG Ventures Partnership

Retrieved on: 
Tuesday, June 1, 2021

Passendo CEO, Andreas Jurgensen says the partnership will help speed up initial efforts in the North American market, which have proved the case for a larger expansion that will include a dedicated team on the ground in the next phase.

Key Points: 
  • Passendo CEO, Andreas Jurgensen says the partnership will help speed up initial efforts in the North American market, which have proved the case for a larger expansion that will include a dedicated team on the ground in the next phase.
  • "We want to move quickly to take advantage of this largely unmet demand for in-email ad serving, while still remaining flexible to keep pace with the evolving on-the-ground realities."
  • JTG founder and AdTech veteran Jonathan Slavin says he is excited to join the Passendo team and to introduce them to JTG's friends, partners and industry colleaguesin the North American AdTech community.
  • JTG is a new kind of digital media consultancy, focused on identifying, facilitating and supporting revenue streams in truly immersive and 'hands-on' ways.

Ogury Appoints Christophe Parcot as Chief Operating Officer

Retrieved on: 
Tuesday, May 18, 2021

b'NEW YORK and PARIS, May 18, 2021 /PRNewswire/ -- Ogury , a global technology leader in mobile brand advertising, announced today the appointment of Christophe Parcot as Chief Operating Officer.

Key Points: 
  • b'NEW YORK and PARIS, May 18, 2021 /PRNewswire/ -- Ogury , a global technology leader in mobile brand advertising, announced today the appointment of Christophe Parcot as Chief Operating Officer.
  • "Christophe is a strong operator, deeply connected to the start-up ecosystem in both London and Paris and is passionate about digital transformation.
  • After launching Overture Search Marketing in Southern Europe and becoming VP EMEA at Yahoo!, Parcot joined the adtech company Teads, which sold to Altice, as Chief Operating Officer in 2014.
  • Most recently, from 2017-2020 Parcot acted as Chief Revenue Officer of Solocal (formerly Yellow Pages) and created the consulting company Sixt 5 Partners.