Health communication

• The project by Laife Reply and IEO embodies the principles of value-based medicine.
• It implements, in a software platform, methods for measuring the improvement of patient care outcomes.
• The AI tools adopted allow dynamically defining predictive models for each patient, effectively creating a personalised value measurement pathway.
• Reply [EXM, STAR: REY] specialises in the design and implementation of solutions based on new communication channels and digital media.

• LIVINGSTON, N.J., Feb. 19, 2024 /PRNewswire-PRWeb/ -- ReadHealthy Communications, LLC , a public relations and corporate communications firm that helps life sciences companies identify, solidify, and amplify their stories, announced today that it will sponsor the upcoming 2024 BIO CEO & Investor Conference, to be held February 26 - 27 in New York City.
• "I'm so thrilled to be attending and sponsoring the BIO CEO & Investor event," says Ringler.
• ReadHealthy Communications offers a full spectrum of communications services for biotech, pharma, digital health, med device, and other companies working in the healthcare industry.
• "Jennifer has played an indispensable role in reshaping our company's communications strategy," says ReadHealthy Communications client Nathalya Mamane, founder & CEO of home diagnostics company RT MicroDx.

• One study even called the care delivered to many vulnerable patients “inhumane.” Seismic changes caused by the COVID-19 pandemic – particularly the shift to telehealth – only exacerbated that feeling.
• In response, many health systems now emphasize “relational medicine”: care that purports to center on the patient as a human being.
• Seeing each person before you as someone of infinite value is fundamental to many faiths’ beliefs about medical ethics.

Divine dignity

• For doctors today, this might mean taking care not to inflict shame on a person with a stigmatized illness like substance use or obesity.
• A 1981 Islamic code of medical ethics, for instance, considers the patient the leader of the medical team.
• The doctor exists “for the sake of the patient … not the other way round,” it reminds practitioners.

Seeing and hearing the whole patient

In undergraduate classes that I teach for future health professionals at the University of Pittsburgh, we focus on communication skills to foster dignified care, such as setting a shared agenda with a patient to align their goals and the provider’s. Students also read “Compassionomics,” by medical researchers Stephen Trzeciak and Anthony Mazzarelli, which aggregates the data showing caring’s impact on the well-being of patients and providers alike.

• However, even health professionals steeped in these practices can encounter people whose humanity they struggle to see.
• The course evaluation is based on a project in which students interview a friend, relative or neighbor about their experience of illness and care.
• Ultimately, they identify one element of the person’s care that could have been improved by attending more to the person’s individual needs and listening to their story.

Listening with both ears

• Down the road at Chatham University, I work with physician assistant students who are about to enter clinic for the first time.
• These students complete a workshop including many of the same communication exercises, including “listening with both ears”: listening not only to the patient, but also to what they themselves say to the patient, considering how it will be received.

• Many of them report using patient-centered skills in challenging situations, such as validating patients’ concerns that had previously been dismissed.
• Yet they also report a work culture where effective communication is often seen as taking too much time or as a low priority.
• The emphasis on technology and a rapid pace of treatment leaves scant room for caring, whether in Heschel’s day or ours.

Jonathan Weinkle is affiliated with American College of Physicians and American Academy of Pediatrics.

• The new initiative will focus on prevention and control efforts tailored specifically for People with Disabilities (PWD), which includes veterans.
• Due to factors like discrimination, stress, anxiety, and mental health issues stemming from living with a disability, People with Disabilities experience a disproportionately higher burden of tobacco- and cancer-related health disparities.
• Technical Assistance: The National Network will provide state and local technical assistance on evidence-based and promising practice-based policy, systems, and environmental interventions, focusing on reducing commercial tobacco- and cancer-related health disparities.
• "Through collaborative efforts we are committed to providing the support and resources needed to make sure everybody can live their healthiest life."