NHTSA and the Ad Council Launch New PSAs Highlighting the True Danger of Distracted Driving
WASHINGTON , Nov. 9, 2023 /PRNewswire/ -- Today, the Ad Council and the National Highway Traffic Safety Administration (NHTSA) released new public service advertisements (PSAs) in support of the ongoing Distracted Driving Prevention campaign, which focuses on raising awareness of the dangers of using a cell phone while driving. According to the latest NHTSA data, in 2021, there were 3,522 people killed and an estimated additional 362,415 people injured in motor vehicle traffic crashes involving distracted drivers.
- According to the latest NHTSA data , in 2021, there were 3,522 people killed and an estimated additional 362,415 people injured in motor vehicle traffic crashes involving distracted drivers.
- The campaign aims to name the problem, so that drivers can become more aware of their behavior and avoid distracted driving.
- "The newest iteration of this important campaign brings the very real, very serious dangers of distracted driving to the forefront of the conversation," said Michelle Hillman, Chief Campaign Development Officer, Ad Council.
- During a typical daylight moment , an estimated 373,066 passenger vehicle drivers were holding cell phones to their ears while driving.