HALF MAGIC Closes Investment Round Led by ACG
HALF MAGIC , a vegan, cruelty-free, and transformative makeup brand from the imagination of Donni Davy, the renowned head makeup artist from HBO’s Euphoria, announces today the closing of its investment round led by premier consumer investor Alliance Consumer Growth (“ACG”), with significant participation from A24 , Imaginary Ventures , and Access Entertainment .
- HALF MAGIC , a vegan, cruelty-free, and transformative makeup brand from the imagination of Donni Davy, the renowned head makeup artist from HBO’s Euphoria, announces today the closing of its investment round led by premier consumer investor Alliance Consumer Growth (“ACG”), with significant participation from A24 , Imaginary Ventures , and Access Entertainment .
- Through its innovative approach, HALF MAGIC brings forth a mesmerizing fusion of beauty and entertainment through the empowering influence of makeup.
- With #euphoriamakeup sitting at 2.5 billion views on TikTok, Davy launched HALF MAGIC in 2022 in response to the enormous impact #euphoriamakeup had on pop culture.
- “Half Magic is the answer to countless DMs asking me how to layer glitter and color,” says Davy.