Toronto Blue Jays

SponsorUnited Releases MLB 2021 Marketing & Partnerships Annual Report

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Thursday, December 16, 2021
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STAMFORD, Conn., Dec. 16, 2021 /PRNewswire/ -- Today, SponsorUnited, the leading data platform for sports and entertainment, released its annual MLB marketing and partnerships report, which details trends in sponsorships and related spending from the MLB's 2021 season.

Key Points: 
  • STAMFORD, Conn., Dec. 16, 2021 /PRNewswire/ -- Today, SponsorUnited, the leading data platform for sports and entertainment, released its annual MLB marketing and partnerships report, which details trends in sponsorships and related spending from the MLB's 2021 season.
  • Among brands entering the MLB this season, Coca-Cola Zero Sugar made the biggest impact, while Therabody and BBQ Guys followed.
  • For a deeper look, and to access many other insights, download the free MLB 2021 Marketing & Partnerships report at SponsorUnited.com .
  • This report was compiled using SponsorUnited's proprietary platform data from February 1, 2021 through October 31, 2021.

Toronto Downtown West Business Improvement Area (BIA) Launches "Neighbourhood" E-Gift Card Program

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Tuesday, December 14, 2021
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The Toronto Downtown West BIA is launching a Neighbourhood E-Gift Card and is adding a 25% bonus to each card purchased during their holiday campaign.

Key Points: 
  • The Toronto Downtown West BIA is launching a Neighbourhood E-Gift Card and is adding a 25% bonus to each card purchased during their holiday campaign.
  • Purchase Your "Neighbourhood" E-Gift Card at: BIA/ AnyCard
    List of Participating Businesses and Program Details: tdwbia.ca/e-cards/
    About the Toronto Downtown West BIA:
    Toronto Downtown West BIA is the concentrate of arts, culture, hospitality, sports and business to bring a unique and vibrant urban experience.
  • With distinct architecture both old and new, Toronto Downtown West BIA is a thriving commercial hub of creative houses, hospitality and retail.
  • The Toronto Downtown West has a growing population of over 30,000 residents, 19 million visitors annually and a workforce of 90,000.

Plant-based Energy Drink OCA Expands Nationwide in Kroger & Introduces a New Flavor

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Wednesday, November 17, 2021
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The drink is organic, vegan, gluten-free and low sugar, with natural caffeine, providing a long-lasting boost without the crash and burn.

Key Points: 
  • The drink is organic, vegan, gluten-free and low sugar, with natural caffeine, providing a long-lasting boost without the crash and burn.
  • Alongside the launch, OCA also announced it will be releasing a new flavor, prickly pear-lime, which will be available exclusively in Kroger locations nationwide.
  • The new flavor is the latest in the brand's variety of deliciously exotic flavors, including mango, guava-passionfruit and berry-aca.
  • OCA expresses our beautiful culture in many ways and we are proud that it continues to grow and conquer markets".

Gilbane Building Company, in partnership with Turner Construction, awarded Excellence in Construction Eagle Award from Associated Builders and Contractors

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Friday, October 22, 2021
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ORLANDO, Fla., October 22, 2021 -- Gilbane Building Company, in partnership with Turner Construction, was pleased to receive the Central Florida Chapter Associated Builders and Contractors Eagle Award for the Toronto Blue Jays Spring Training Facilities Improvement Project.

Key Points: 
  • ORLANDO, Fla., October 22, 2021 -- Gilbane Building Company, in partnership with Turner Construction, was pleased to receive the Central Florida Chapter Associated Builders and Contractors Eagle Award for the Toronto Blue Jays Spring Training Facilities Improvement Project.
  • Because of their dedication to excellence, Gilbane can continue to be a major builder in the sports and entertainment market.
  • The teams, architect, client, and trade partners are extremely deserving of this recognition," noted Heidi DeBenedetti, executive vice president of Gilbane Building Company.
  • Turner offers clients the accessibility and support of a local firm with the stability and resources of a multi-national organization.

The Future is NOW: Sportsnet Relaunches SN NOW with Greater Choice for Sports Fans and More Content

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Friday, October 1, 2021
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TORONTO, Oct. 01, 2021 (GLOBE NEWSWIRE) -- Sportsnet continues to redefine the sports streaming experience, officially relaunching SN NOW today with all new pricing and packaging options to provide more choice and flexibility for audiences, and even more affordable access to the best live sports content in Canada. As announced last month, SN NOW’s refreshed user interface and enhanced technology foundation deliver the best fan experience, highest quality streaming, and most personalized viewing available anywhere in sports media.

Key Points: 
  • Sportsnet continues to innovate with SN NOW, offering audiences greater choice and more ways to watch their favourite content, said Bart Yabsley, President, Sportsnet.
  • And we will continue to add features and enhancements to SN NOW for fans such as stats, overlays, timeline markers, and betting integrations in the near future.
  • SN NOW Standard provides all the live content fans have come to expect from Sportsnet, now at an even more affordable price.
  • Uniting Canadians through sport, Sportsnets multimedia offerings include Sportsnet (consisting of 4 regional channels: East, Ontario, West, and Pacific), Sportsnet ONE, Sportsnet 360, Sportsnet World, the Sportsnet Radio Network, Sportsnet.ca, Sportsnet NOW, SN NOW+, the Sportsnet app, and podcasts.

2021 Is a Big Year for AstroTurf as the Leader in Synthetic Turf Technology Installs New Fields from Coast to Coast

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Wednesday, September 29, 2021
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A solid training staff, good coaches, and top-notch training equipment are all essential for empowering athletes to be competitive.

Key Points: 
  • A solid training staff, good coaches, and top-notch training equipment are all essential for empowering athletes to be competitive.
  • AstroTurf is also known for delivering top-level service on every project, as noted by Tanner Stines, Senior Associated Athletic Director at McNeese State.
  • With the college football season in full swing, the company looks forward to watching the teams give it their all on AstroTurf.
  • The brand offers state-of-the-art multi-sport and specialized synthetic turf systems with proprietary engineered technologies.

Reimagining Baseball Training

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Wednesday, September 22, 2021
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Maybe their families go a little further to get them in specialized training programs designed to hone their skills and make them better athletes.

Key Points: 
  • Maybe their families go a little further to get them in specialized training programs designed to hone their skills and make them better athletes.
  • But in today's modern sports world, training elite athletes is about so much more than gym time, repetition in practice, and good nutrition.
  • Data is being used every day to help athletes improve, but also help them get to the next level."
  • Based in Toronto, ProPlayAI was founded by scientists and innovators interested in making the capture of biomechanical data easier and more accessible.

Viral Nation, Leading Influencer Marketing Firm, Launches Sports Marketing Division, Partnering with Collegiate Celebrity Athletes

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Thursday, September 2, 2021
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TORONTO, Sept. 2, 2021 /PRNewswire/ --Viral Nation, the leader in Influencer Marketing, Technology and Talent Management, launches its new division, Viral Nation Sports.

Key Points: 
  • TORONTO, Sept. 2, 2021 /PRNewswire/ --Viral Nation, the leader in Influencer Marketing, Technology and Talent Management, launches its new division, Viral Nation Sports.
  • Viral Nation Group's history in talent and influencer relations provides a strategic advantage for young athletes eager to break into the new normal of monetizing influence.
  • Athletes now have access to expertise from the pioneering company in influencer marketing and influencer talent representation, Viral Nation."
  • The global leader in social and influencer marketing, Viral Nation develops captivating marketing for top B2B and B2C brands.

It’s More Than a Game: New Rogers fundraising campaign in support of Jays Care Foundation helps Rookie League create young leaders beyond the ballpark

Retrieved on: 
Wednesday, March 31, 2021
Toronto Blue Jays players, Major League Baseball, Grapefruit League, Toronto Blue Jays, Baseball

Rookie League uses the power of baseball and the appeal of the Toronto Blue Jays to help empower youth facing barriers become leaders beyond the ballpark.

Key Points: 
  • Rookie League uses the power of baseball and the appeal of the Toronto Blue Jays to help empower youth facing barriers become leaders beyond the ballpark.
  • As Jays Care Foundations largest funding partner, Rogers has provided more than $10 million to the foundations youth programs over the last decade.
  • This fundraising initiative to support Rookie League is part of a longstanding partnership between Rogers and Jays Care Foundation.
  • - Chief Lorraine Cobiness, Niisaachewan Anishinaabe Nation
    The Rookie League program has had such a positive impact on kids in our community.