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Copper Dog Partners With Dog Charities Across The Country To Match Pet Adoption Fees on National Rescue Dog Day

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Friday, May 20, 2022

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NEW YORK, May 20, 2022 /PRNewswire/ -- In honor of National Rescue Dog Day on May 20, Copper Dog Scotch Whisky is partnering with animal welfare organizations across the country to match adoption fees to celebrate the occasion. Copper Dog will match up to $5,000 in donations to eight charities, pledging a total of $40,000. The charities who will have Animal Haven (N.Y.), Second Chance Rescue (N.Y.), The Labelle Foundation (Calif.), Wags & Walks Rescue (Calif.), Austin Pets Alive! (Texas), St. Hubert's Animal Welfare Center (N.J.), Animal Rescue of the Rockies (Colo.) and PAWS Chicago (Ill.).Copper Dog is proud to support local charities making a big impact in their communities. The brand has partnered with 25 animal welfare nonprofits and has donated more than $500,000 since January 2021 to support their rescue initiatives. These donations provide critical funds to smaller, local organizations that are committed to improving the lives of dogs in need."We are proud to partner with local rescue centers and shelters across the US to double funds raised this National Rescue Dog Day, so that they can care for even more dogs in need," said Jamie Young, Director of Single Malts, Diageo. "These local organizations share our rascally spirit, advocating for every last underdog in their communities."National Rescue Dog Day brings awareness to the countless number of dogs in shelters that are in need of homes or special care. The day recognizes the benefits of adopting four-legged friends and the importance of proper rescue and responsible pet care from shelters. When you adopt from the enclosed organizations during the program timeframe, Copper Dog will double your adoption fee, allowing these charities to rescue even more pets in need:

Key Points:

"Dogs are at the heart of our brand because they reflect the same values upon which Copper Dog was founded - playfulness, mischief, sociability and rascaliness," said Piers Adam, Founder of Copper Dog.
"We're honored to support man's best friends and all the people giving them new homes on National Rescue Dog Day."
Copper Dog is available to purchase at select liquor retailers or online at ReserveBar , Drizly.com or on the Drizly app.
Copper Dog is an award winning Blended Malt Scotch Whisky from the heart of Speyside, Scotland.

Proudly Sweet, Shamelessly Spicy! Smirnoff Is Throwing An Unexpected, Spicy-Sweet Celebration For The Entire Nation

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Wednesday, May 4, 2022

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NEW YORK, May 4, 2022 /PRNewswire/ -- Sure, tacos and margaritas are good, but why limit yourself to the same thing every year? Well this year, the people don't have to. Because this Cinco de Mayo, Smirnoff is giving all the people something unexpectedly spicy and sweet. They're asking Cinco de Mayo celebrators everywhere to branch outside of the traditional taco and margarita combinations and give their tastebuds something new, something with a spicy-sweet twist. Like flavor-packed foods that pair perfectly with the full boutique of Smirnoff Spicy Tamarind products!

Key Points:

Like flavor-packed foods that pair perfectly with the full boutique of Smirnoff Spicy Tamarind products!
Inspired by the flavors found in the Smirnoff Spicy Tamarind portfolio, both chefs created two recipes that offer a delicious fusion of spicy and sweet.
Available in a flavored spirit as well as the premium malt beverages Smirnoff Ice and Seltzer form, Smirnoff Spicy Tamarind is available nationwide.
21 Vodka and Smirnoff Ice, a line of flavors in North America and ready-to-serve flavored malt beverages including Smirnoff Seltzer and Smirnoff Ice Smash.

Massimo Zitti takes honourable title of Diageo World Class Canada Bartender of the Year 2022

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Wednesday, May 4, 2022

The Canadian winner will represent their country at the Diageo World Class Global competition in Sydney, Australia this coming September

Key Points:

The Canadian winner will represent their country at the Diageo World Class Global competition in Sydney, Australia this coming September
TORONTO, May 4, 2022 /CNW/ - WORLD CLASS CANADA has crowned Massimo Zitti as the World Class Canada Bartender of the Year 2022.
Following this thrilling win, Massimo will go on to represent Canada at the WORLD CLASS Global competition, in Sydney, Australia this September.
Diageo's WORLD CLASS challenges are crafted to showcase the five key characteristics it takes to be a World Class bartender: hosting, craft, flavour analysis, knowledge and World Class advocacy.
Diageo WORLD CLASS is transforming fine drinking experiences and cocktail culture around the world and in the home.

CROWN ROYAL, ICONIC NFL LEGENDS RAISE A GLASS TO CELEBRATE THE PAST, PRESENT, AND FUTURE NFL DRAFT CLASSES

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Friday, April 29, 2022

LAS VEGAS, April 29, 2022 /PRNewswire/ -- For the first time in history, Las Vegas is hosting the NFL Draft and fans from all over the country to cheer on the next generation of the league. As part of the celebrations, Crown Royal, the Official Whisky Sponsor of the NFL, is teaming up with Ryan Clark and other NFL Legends to toast to the Draft's past, present, and future icons as they kick off their careers and extend their generosity to their new teams and communities.

Key Points:

To celebrate the star-studded event, select NFL Legends, including Nate Burleson, Santana Moss, and Deuce Mcallister, will be gifted a personalized bottle of Crown Royal Deluxe as they raise a glass to the incoming draft class.
"I am excited to toast to the 87th NFL Draft class with Crown Royal as they enter an exciting career in new communities all over the country," Clark shares.
"We're thrilled to support the local Las Vegas community that is welcoming fans to enjoy the Draft and celebrate this monumental moment for athletes," said Nicky Heckles, Vice President of Crown Royal.
Crown Royal Canadian Whisky is the number-one selling Canadian whisky brand in the world and has a tradition as long and distinctive as its taste.

Lone River Beverage Co. Continues to Pioneer Agave Segment with Launch of New Margarita Style Beverage, Ranch Rita

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Tuesday, April 26, 2022

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NEW YORK, April 26, 2022 /PRNewswire/ -- Inspired by Far West Texas, Lone River Beverage Company announced today the launch of its new margarita style beverage, Lone River Ranch Rita. Ranch Rita, made with agave nectar and a taste of lime, is a premium take on the canned margarita style beverage, with quality ingredients, fuller flavor and a 6% ABV. The inspiration for Ranch Rita came from Far West Texas where the iconic ranch water and margarita cocktails are rooted in ranching history. Ranch Rita joins the full Lone River portfolio at major retailers nationwide this month.

Key Points:

1 Ranch Water hard seltzer are expanding in the agave segmentwith new Ranch Rita now available nationwide
NEW YORK, April 26, 2022 /PRNewswire/ -- Inspired by Far West Texas, Lone River Beverage Company announced today the launch of its new margarita style beverage, Lone River Ranch Rita.
Today, the Lone River Ranch Water brand continues to lead the high growth segment as the No.
Lone River Ranch Rita is an extension of this national rollout and will be launched nationwide where Lone River Ranch Water is sold.
Lone River Ranch Rita Margarita Style is a fuller flavored, 6% ABV, premium brewed beverage that delivers the indulgent taste of the classic margarita cocktail.

TIRF and Diageo North America form a road safety coalition to tackle impaired driving in Canada

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Wednesday, April 20, 2022

OTTAWA, April 20, 2022 (GLOBE NEWSWIRE) -- In an effort to address recent and concerning increases in self-reported impaired driving and promote safer choices, the Traffic Injury Research Foundation (TIRF) and Diageo North America have partnered to establish the Impaired Driving Coalition of Canada (IDCC).

Key Points:

In Canada, the pandemic has contributed to increases in drinking and driving and other risk-taking behaviours on the roads.
We are proud to be invited to work with TIRF and Diageo North America on this important road safety issue.
Diageo North America has a long-standing commitment to addressing impaired driving and improving road safety.
1,3 Data from the 2018, the most recent year for which data are available, TIRFs National Fatality Database
2,4 Source: TIRF, Road Safety Monitor 2021: Drinking & Driving in Canada, December 2021.

Orphan Barrel Whiskey Distilling Co. Introduces Fable & Folly, A Rare Spirit Crafted from Recovered Kentucky Whiskey Stocks

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Wednesday, April 20, 2022

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A FORGOTTEN STOREHOUSE IN KENTUCKY, April 20, 2022 /PRNewswire/ -- The Orphan Barrel Whiskey Distilling Co. is pleased to announce the latest release from the company: Fable & Folly Finest Quality Whiskey Aged 14 Years. Fable & Folly was crafted from a proprietary blend that includes the last remaining stocks of Barterhouse, Forged Oak and various Rhetoric releases.

Key Points:

A FORGOTTEN STOREHOUSE IN KENTUCKY, April 20, 2022 /PRNewswire/ -- The Orphan Barrel Whiskey Distilling Co. is pleased to announce the latest release from the company: Fable & Folly Finest Quality Whiskey Aged 14 Years.
Fable & Folly was crafted from a proprietary blend that includes the last remaining stocks of Barterhouse, Forged Oak and various Rhetoric releases.
"Fable & Folly honors the quality ingredients that go into it and the ethos of the Orphan Barrel Whiskey Distilling Co. as a whole," said Mackay.
For more information on Orphan Barrel Whiskey Distilling Co., click here and follow @orphanbarrel on Instagram .

Introducing Astral Tequila, Nourished by the Sun and Stars

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Tuesday, April 12, 2022

NEW YORK, April 12, 2022 /PRNewswire/ -- Slowly nurtured by the cyclical passing of warm daylight skies and cool luminous nights, Astral Tequila has arrived to brighten every moment. Astral, which means of the stars, is a new super-premium tequila crafted with 100% Blue Weber agave, nourished by the good energy that seeps from the sun and stars to infuse cocktails with bright bursts of citrus. Each time a bottle of Astral Tequila is opened, the vibrancy from the sun and stars is released anew.

Key Points:

"We're incredibly proud to introduce Astral Tequila.
In celebration of the launch, Astral Tequila is introducing The House of Astral, a new-to-world celestial getaway that provides guests with an incredible experience filled with the vibrancy from the sun and stars, just like Astral Tequila.
**
Astral Tequila Blanco is best mixed into a Stellar Margarita and enjoyed with friends during Azure Hour, the magical point in the day when the sun and stars meet.
Astral Tequila is a super-premium tequila crafted using 100% Blue Weber agave nourished by the sun and stars in Jalisco, Mexico.

TEQUILA DON JULIO PRIMAVERA RETURNS FOR A LIMITED TIME TO TURN EVERY MOMENT INTO A "GOLDEN MOMENT"

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Thursday, April 7, 2022

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NEW YORK, April 7, 2022 /PRNewswire/ -- As days last longer, temperatures get warmer, and sunsets burst in an orange and pink haze, the limited-edition Tequila Don Julio Primavera returns this season to help make the most of these golden moments that you wish would never end. Between spontaneous drinks with friends, an intimate dinner party just before dusk, or a sunset beach picnic – all you need is good company and the light citrus finish of Tequila Don Julio Primavera to make this golden season worth celebrating. Knowing the importance of chasing these moments, the brand is teaming up with Actor Chase Stokes to inspire everyone to chase golden moments of their own this spring.

Key Points:

That's what it's all about with Tequila Don Julio Primavera, so let's just call me the Director of Golden Moments this spring."
Tequila Don Julio Primavera is meticulously crafted to ensure liquid perfection that honors the legacy of Don Julio Gonzlez's innovative spirit.
Founded on the pioneering agricultural principles of Don Julio Gonzlez and his personal pursuit of perfection, Tequila Don Julio revolutionized the tequila industry and set the standard for ultra-premium tequila.
The Tequila Don Julio portfolio includes Tequila Don Julio Blanco, Tequila Don Julio Reposado, Tequila Don Julio Aejo, Tequila Don Julio 70, Tequila Don Julio 1942, and Tequila Don Julio Ultima Reserva.

SEAN "DIDDY" COMBS AND CÎROC BREAK NEW GROUND IN READY-TO-DRINK CATEGORY WITH CÎROC VODKA SPRITZ

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Tuesday, March 29, 2022

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NEW YORK, March 29, 2022 /PRNewswire/ -- Today, Sean "Diddy" Combs and the Makers of CÎROC Ultra-Premium Vodka announce the launch of CÎROC Vodka Spritz, the luxury vodka brand's first ready-to-drink cocktail. CÎROC is a spirits brand defined by its commitment to excellence, innovation, and celebration. Available on April 1 in four premium flavors, the launch of CÎROC Vodka Spritz marks another iconic moment in the brand's history, as it continues to bring flavor innovations to the spirits industry.

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The Premium Vodka Brand Enters The Ready-To-Drink Market,
NEW YORK, March 29, 2022 /PRNewswire/ -- Today, Sean "Diddy" Combs and the Makers of CROC Ultra-Premium Vodka announce the launch of CROC Vodka Spritz, the luxury vodka brand's first ready-to-drink cocktail.
"With nearly 15 years leading the brand and having historic success growing the CROC portfolio, I'm looking forward to making CROC Vodka Spritz the No.
The flavor portfolio includes CROC RED BERRY, CROC COCONUT, CROC PEACH, CROC PINEAPPLE, CROC APPLE, CROC MANGO, CROC SUMMER WATERMELON AND CROC SUMMER CITRUS.
In June 2018, Sean Diddy Combs and Makers of CROC entered the brown spirits category with the introduction of CROC VS, Fine French Brandy.