Hurley, a Bluestar Alliance brand, announces Mamiye Brothers as the new licensee for its women's sportswear and activewear line
NEW YORK, April 2, 2024 /PRNewswire/ -- Hurley, a Bluestar Alliance brand, announces Mamiye Brothers as the new licensee for its women's sportswear and activewear line.
- NEW YORK, April 2, 2024 /PRNewswire/ -- Hurley, a Bluestar Alliance brand, announces Mamiye Brothers as the new licensee for its women's sportswear and activewear line.
- Launching January 1, for Spring 2025, this partnership promises to be a step forward in further establishing Hurley's women's category with both innovation and style.
- Mamiye Brothers are well established within women's fashion, with brands like Scotch & Soda and Kensie Jeans in its portfolio.
- Moore shared, "I am super excited about the opportunity to work closely with the new women's sportswear and activewear licensee Mamiye on creating some pieces beyond swim.