Crown Royal

GEORGE DICKEL EXPANDS AWARD-WINNING BOTTLED IN BOND WHISKY SERIES WITH NEW OFFERING

Retrieved on: 
Wednesday, September 7, 2022

TULLAHOMA, Tenn., Sept. 7, 2022 /PRNewswire/ -- In May 2020, renowned Cascade Hollow Distilling Co. released its second George Dickel Bottled in Bond offering, an 11 year old vintage from Fall 2008, which earned a score of 95 from Whisky Advocate and was awarded Double Gold at the 2021 San Francisco International Spirits Competition. This August, George Dickel is returning to barrels from distilling season Fall 2008 and adding to its highly acclaimed, award-winning Bottled in Bond Whisky Series with George Dickel Bottled in Bond Fall 2008, Aged 13 Years.

Key Points: 
  • This August, George Dickel is returning to barrels from distilling season Fall 2008 and adding to its highly acclaimed, award-winning Bottled in Bond Whisky Series with George Dickel Bottled in Bond Fall 2008, Aged 13 Years.
  • Cascade Hollow Distilling Co. General Manager & Distiller Nicole Austin is continuing George Dickel's commitment to transparency and authenticity by releasing the fourth offering in the George Dickel Bottled in Bond Series, as the category represents the highest quality within whisky.
  • "Since its first inception, I've been proud to work on the George Dickel Bottled in Bond Series as it's a lineup defined by credibility and transparency.
  • "Whether you're a longstanding fan of the series or just now finding it, we hope that you're able to enjoy this new offering from the George Dickel Bottled in Bond Series."

Distill Ventures Commits Additional $5 Million to Drinks Founders From Underrepresented Communities

Retrieved on: 
Wednesday, September 7, 2022

Since launching its Pre-Accelerator Programme in July, 2021, Distill Ventures ('DV'), the worlds first independent drinks accelerator devoted to building and scaling the drinks brands of the future, has invested its initial goal of $5 million (4.1 million) to entrepreneurs from underrepresented communities.

Key Points: 
  • Since launching its Pre-Accelerator Programme in July, 2021, Distill Ventures ('DV'), the worlds first independent drinks accelerator devoted to building and scaling the drinks brands of the future, has invested its initial goal of $5 million (4.1 million) to entrepreneurs from underrepresented communities.
  • Today DV announces its aim to invest an additional $5 million in global funding committed by Diageo, DVs sole funding partner, over the next year.
  • Through the Pre-Accelerator, DV has created a more accessible runway to unlock seed funding, a key barrier reported by entrepreneurs from historically underrepresented communities.
  • Distill Ventures (DV) is the drinks industrys first accelerator for new and growing brands.

JOHNNIE WALKER ANNOUNCES FIFTH RELEASE IN JOHNNIE WALKER BLUE LABEL GHOST AND RARE SERIES WITH EXCLUSIVE NFT DROP

Retrieved on: 
Thursday, September 1, 2022

NEW YORK, Sept. 1, 2022 /PRNewswire/ -- Johnnie Walker, the world's number one Scotch Whisky1 , is excited to offer whisky lovers the opportunity to own an extremely limited edition Johnnie Walker Blue Label Ghost and Rare Port Dundas Master Set. To bring the Master Set to collectors globally, Johnnie Walker partners with BlockBar.com (the world's first direct to consumer NFT marketplace for luxury wine and spirits) and Vayner3 (the Web3 consultancy under the umbrella VaynerX, founded by serial entrepreneur Gary Vaynerchuk).

Key Points: 
  • Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9084151-johnnie-walker-blue-labe...
    The limited edition Johnnie Walker Ghost and Rare series is crafted using irreplaceable "ghost" whiskies and other incredibly rare expressions from the unparalleled Johnnie Walker reserves used to create the award-winning Johnnie Walker Blue Label.
  • In commemoration of the fifth installment and first Johnnie Walker Blue Label Ghost and Rare release from Master Blender Emma Walker, collectors can secure 1 of 75 limited edition Ghost and Rare Port Dundas Master Sets exclusively available on BlockBar.com.
  • The exclusive Johnnie Walker Blue Label Ghost and Rare Master Sets are a celebration of Port Dundas' legacy, the incredible craftsmanship of Johnnie Walker Master Blender Emma Walker and the Web3 cultural revolution.
  • Today's range of award-winning whiskies includes Johnnie Walker Red Label, Black Label, Double Black, Green Label, Johnnie Walker High Rye Blended Scotch Whisky, Gold Label Reserve, Aged 18 Years and Blue Label.

JOHNNIE WALKER ANNOUNCES FIFTH RELEASE IN JOHNNIE WALKER BLUE LABEL GHOST AND RARE SERIES WITH EXCLUSIVE NFT DROP

Retrieved on: 
Thursday, September 1, 2022

NEW YORK, Sept. 1, 2022 /PRNewswire/ -- Johnnie Walker, the world's number one Scotch Whisky1 , is excited to offer whisky lovers the opportunity to own an extremely limited edition Johnnie Walker Blue Label Ghost and Rare Port Dundas Master Set. To bring the Master Set to collectors globally, Johnnie Walker partners with BlockBar.com (the world's first direct to consumer NFT marketplace for luxury wine and spirits) and Vayner3 (the Web3 consultancy under the umbrella VaynerX, founded by serial entrepreneur Gary Vaynerchuk).

Key Points: 
  • Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9084151-johnnie-walker-blue-labe...
    The limited edition Johnnie Walker Ghost and Rare series is crafted using irreplaceable "ghost" whiskies and other incredibly rare expressions from the unparalleled Johnnie Walker reserves used to create the award-winning Johnnie Walker Blue Label.
  • In commemoration of the fifth installment and first Johnnie Walker Blue Label Ghost and Rare release from Master Blender Emma Walker, collectors can secure 1 of 75 limited edition Ghost and Rare Port Dundas Master Sets exclusively available on BlockBar.com.
  • The exclusive Johnnie Walker Blue Label Ghost and Rare Master Sets are a celebration of Port Dundas' legacy, the incredible craftsmanship of Johnnie Walker Master Blender Emma Walker and the Web3 cultural revolution.
  • Today's range of award-winning whiskies includes Johnnie Walker Red Label, Black Label, Double Black, Green Label, Johnnie Walker High Rye Blended Scotch Whisky, Gold Label Reserve, Aged 18 Years and Blue Label.

JOHNNIE WALKER BLENDED SCOTCH WHISKY AND LILLY SINGH JOIN FORCES FOR GENDER PARITY IN LEADERSHIP AS PART OF THE BRAND'S 'FIRST STRIDES' INITIATIVE

Retrieved on: 
Thursday, August 25, 2022

NEW YORK, Aug. 25, 2022 /PRNewswire/ -- Women's Equality Day honors the anniversary of women's right to vote - a major milestone on the journey towards equal rights for women. As we celebrate the many bold, trailblazing women of the past and deepen the brand's commitment to the next generation of groundbreaking female leaders, Johnnie Walker proudly launches the next phase of its 'First Strides' initiative to help close the gender gap in leadership.

Key Points: 
  • Johnnie Walker is also proud to partner with Lilly Singh to add her voice, talents and passion to efforts to accelerate women in leadership.
  • "I am thrilled to work with Johnnie Walker on this important effort," said Singh.
  • Johnnie Walker is the world's number one Scotch Whisky brand, enjoyed by people in over 180 countries around the world.
  • Today's range of award-winning whiskies includes Johnnie Walker Red Label, Black Label, Double Black, Green Label, Johnnie Walker High Rye Blended Scotch Whisky, Gold Label Reserve, Aged 18 Years and Blue Label.

Ketel One Family Made Vodka and Colman Domingo Delight TV Fans Across the U.S. with the Ultimate At-Home Emmys® Experience

Retrieved on: 
Wednesday, August 24, 2022

NEW YORK, Aug. 24, 2022 /PRNewswire/ -- Known for toasting moments of celebration and making occasions remarkable, Ketel One Family Made Vodka is thrilled to return as the Official Spirits Partner of the 74th Emmy® Awards Season. Inspired by those who continue to elevate their craft, Ketel One Vodka once again raises a glass, with cocktails as captivating as the iconic performances that brought television fans together over the past year. To commemorate the occasion, Ketel One Vodka is teaming up with Emmy-nominated actor, Colman Domingo, for an exclusive partnership with Social Studies that brings the worlds of entertainment and elevated cocktails together, with the curation of an ultimate at-home Emmys hosting collection, available to television fans 21+ across the country.

Key Points: 
  • As viewers prepare to celebrate the best moments in television, Ketel One is making Domingo's entertaining favorites available for purchase in an exclusive collection with Social Studies.
  • "The people who are nominated this year, like Colman Domingo, and our mixologist partners, were born to share their craft with the world.
  • Whether viewing from home or at the awards ceremony, Ketel One Family Made Vodka reminds everyone to sip responsibly.
  • Ketel One Family Made Vodka is inspired by 330 years and 11 generations of the Nolet Family's distilling expertise.

Loyal 9 Cocktails and Showtime Late-Night Talk Show Host & Comedian, Ziwe, Keep It Real in First-Ever National Brand Campaign

Retrieved on: 
Tuesday, August 23, 2022

NEW YORK, Aug. 23, 2022 /PRNewswire/ -- Do you prefer real sunsets or scrolling through pictures of sunsets? Loyal 9 Cocktails and Showtime Late-Night Talk Show Host & Comedian Ziwe answer: real ones, obviously. Today, the unapologetic comedian and equally bold, ready-to-drink vodka lemonade announce the brand's first-ever national campaign airing across digital and social media platforms. True to Ziwe's comedic style, her direct line of questioning in the Loyal 9 spots gives us a laugh, but really, we're hanging on to know the answer: What's your take on the word "fizz"?

Key Points: 
  • Loyal 9 Cocktails and Showtime Late-Night Talk Show Host & Comedian Ziwe answer: real ones, obviously.
  • Today, the unapologetic comedian and equally bold, ready-to-drink vodka lemonade announce the brand's first-ever national campaign airing across digital and social media platforms.
  • Loyal 9 launched nationally this past year as a bold take on an American classic - Lemonade.
  • In partnering with Ziwe for this campaign, the brand is doubling down on the proof points of its flavor profile: made with real vodka, real lemons and no fizz.

CROWN ROYAL CELEBRATES BLACK-OWNED ATLANTA BEAUTY BUSINESSES THROUGH GENEROSITY HOUR SERIES

Retrieved on: 
Friday, August 19, 2022

ATLANTA, Aug. 19, 2022 /PRNewswire/ -- August is National Black Business Month and Crown Royal is raising a glass to those who help make Atlanta beautiful: Black beauty small business owners. Last night, Crown Royal teamed up with Atlanta entrepreneur Alicia Scott of Range Beauty and Grammy nominated duo EARTHGANG to celebrate and build connections between Black beauty small business owners during a special Generosity Hour event in Atlanta.

Key Points: 
  • Last night, Crown Royal teamed up with Atlanta entrepreneur Alicia Scott of Range Beauty and Grammy nominated duo EARTHGANG to celebrate and build connections between Black beauty small business owners during a special Generosity Hour event in Atlanta.
  • EARTHGANG, who partnered with Crown Royal last December as part of a giveback initiative designed to support local Atlanta artists (musicians, dancers, actors, etc.
  • "Crown Royal Generosity Hours are designed to celebrate the true icons that are making an impact in their communities and provide support to help amplify their work," said Nicky Heckles, Vice President of Crown Royal.
  • "Last night's Generosity Hour gave Black beauty business owners the opportunity to network and celebrate their dedication to the Atlanta community."

Introducing Haig Club Clubman Canned Cocktails, A New Range of Premium Ready-To-Enjoy Beverages

Retrieved on: 
Thursday, August 4, 2022

MIAMI, Aug. 4, 2022 /PRNewswire/ -- Haig Club is making a splash this summer with the launch of a new line of delicious ready-to-drink beverages: Haig Club Clubman Canned Cocktails. Crafted with a base of Haig Club Clubman Whisky, soda and natural flavors, the brand-new, pre-mixed effervescent drinks are available in Ginger Lime & Soda and Citrus Yuzu & Soda. Designed in partnership with Haig Club brand partner and Inter Miami CF (IMCF) co-owner David Beckham, these elevated canned cocktails were inspired by the vibrancy of Miami. The cans became available throughout South Florida beginning in mid-July 2022.  

Key Points: 
  • MIAMI, Aug. 4, 2022 /PRNewswire/ -- Haig Club is making a splash this summer with the launch of a new line of delicious ready-to-drink beverages: Haig Club Clubman Canned Cocktails.
  • It is a city with a unique and energetic spirit and it is these qualities that not only inspired me to bring my football club here, but also inspired the new Haig Club Clubman Canned Cocktails.
  • These fresh-tasting drinks are expertly crafted to honor David Beckham's penchant for smooth luxury, accentuating the light, smooth taste of Haig Club Clubman.
  • Haig Club Clubman Canned Cocktails are available to purchase on ReserveBar, Drizly.com, the Drizly app and in select alcohol retailers in South Florida.

ADVENTURERS ROSS EDGLEY AND KATIE TUNN OPEN DOORS AT NEW TALISKER VISITOR EXPERIENCE

Retrieved on: 
Thursday, August 4, 2022

ISLE OF SKYE, Scotland, Aug. 4, 2022 /PRNewswire/ --Iconic Scotch whisky, Talisker, is today opening the doors to its newly renovated visitor experience.

Key Points: 
  • ISLE OF SKYE, Scotland, Aug. 4, 2022 /PRNewswire/ --Iconic Scotch whisky, Talisker, is today opening the doors to its newly renovated visitor experience.
  • Boasting a new interactive experience and revamped distillery tours, the new space demonstrates how Talisker is made by the sea.
  • Showcased within the new visitor experience on Skye is a snapshot of Talisker's ground-breaking partnership with ocean conservation organisation, Parley for the Oceans.
  • Previously embarking on long-distance swims in support of this work is adventurer and long-distance swimmer Ross Edgley, and one of the first through the doors at the distillery.