DIAGEO

Introducing Indigo's Hour, A Rare, Limited-Edition Straight Bourbon Whiskey Transformed Through 18 Years of Barrel Aging

Retrieved on: 
Tuesday, April 2, 2024
ReserveBar, American whiskey, Diageo, Ageing, Character, Palate, River, Drawing, System, Honey, Nose, DIAGEO, Battus philenor, Collection, Liquor

TULLAHOMA, Tenn., April 2, 2024 /PRNewswire/ -- AMERICA'S WHISKEY HEARTLANDS -- Orphan Barrel Whiskey Distilling Co. presents a new liquid within its collection: Indigo's Hour Straight Bourbon Whiskey Aged 18 Years, a testament to the artistry of American Whiskey craftsmanship. Drawing inspiration from nature's most enchanting transitions, Indigo's Hour symbolizes the delicate balance between transformation and tradition. Much like the lifecycle of a butterfly, which we've chosen to represent our whiskey through the bottle's label design, the bourbon undergoes a metamorphosis of its own, as it journey's from barrel to bottle with meticulous care and attention to detail. Distilled in Indiana, aged in Kentucky and bottled in Tennessee, each stage of this liquid's journey contributed to its unique character and complexity.

Key Points: 
  • The newest bourbon from Orphan Barrel embraces the evolution of flavor and craft over time, drawing inspiration from metamorphosis
    TULLAHOMA, Tenn., April 2, 2024 /PRNewswire/ -- AMERICA'S WHISKEY HEARTLANDS -- Orphan Barrel Whiskey Distilling Co. presents a new liquid within its collection: Indigo's Hour Straight Bourbon Whiskey Aged 18 Years, a testament to the artistry of American Whiskey craftsmanship.
  • Distilled in Indiana, aged in Kentucky and bottled in Tennessee, each stage of this liquid's journey contributed to its unique character and complexity.
  • Crafted from a carefully selected mashbill of 68% corn, 28% rye, and 4% malt, Indigo's Hour aged gracefully over 18 years in charred white oak barrels, resulting in an exquisite Straight Bourbon Whiskey.
  • For more information about Orphan Barrel Whiskey Distilling Co., click here and follow @orphanbarrel on Instagram .

BALCONES DISTILLING PARTNERS WITH THE OTHER ART FAIR TO INVITE INDEPENDENT ARTISTS TO PUSH THE BOUNDARIES OF CREATIVE POSSIBILITY

Retrieved on: 
Thursday, March 28, 2024
Freedom, Science, Partnership, Santa Monica Airport, Artist, Creativity, Heart, Music, Ceramic, DIAGEO, Dallas Market Center, Nightclub

WACO, Texas, March 28, 2024 /PRNewswire/ -- Balcones Distilling and The Other Art Fair, two trailblazing brands redefining the art and whisky spaces, are thrilled to announce a new partnership for its upcoming circuit of spring fairs.

Key Points: 
  • The distillery is forged on a fault line where two opposing landmasses meet, fueling an energy and creative heat that drives Balcones' continuous journey of experimentation and innovation.
  • "The partnership with The Other Art Fair is a natural fit because of Balcones' commitment to creativity and supporting the arts.
  • The Other Art Fair Los Angeles takes place from April 4-7 in the Barker Hangar in Santa Monica, California.
  • The Other Art Fair Dallas takes place from May 9-12 at Dallas Market Hall in Dallas, Texas
    The Other Art Fair Brooklyn takes place from May 16 - 19 at Zerospace in Brooklyn, New York

BLADE AND BOW TEES UP PARTNERSHIP WITH PROFESSIONAL GOLFER AND MAJOR CHAMPIONSHIP WINNER WYNDHAM CLARK TO ELEVATE GOLFERS' GAME ON AND OFF THE GREEN

Retrieved on: 
Tuesday, March 19, 2024
Muscle memory, Celebrate, Distillation, Motion, Bow, Solera, Blade, DIAGEO, Golf, Swings, Ageing, Stitzel–Weller Distillery, Clockmaker

LOUISVILLE, Ky., March 19, 2024 /PRNewswire/ -- Today, Blade and Bow Kentucky Straight Bourbon Whiskey announced The 19th Hole with Blade and Bow, a nationwide campaign providing golfers with bespoke tools and tips to improve their game, including expert techniques on the links and the perfect whiskey to refine their celebrations on the 19th hole. The brand has teamed up with pro golfer and bourbon-lover Wyndham Clark on a content series launching on social and digital this spring, captured by golf photographer Matt Hahn and videographer Jason Jahnke. Together, Clark and Blade and Bow will also launch a nationwide sweepstakes later in 2024, giving golfers the chance to join him on the course for a private round of golf followed by a celebratory round of Blade and Bow cocktails at the clubhouse. 

Key Points: 
  • The brand has teamed up with pro golfer and bourbon-lover Wyndham Clark on a content series launching on social and digital this spring, captured by golf photographer Matt Hahn and videographer Jason Jahnke.
  • "The distillation of a quality whiskey requires the same discipline, determination and sportsmanship required to reach a professional level as an athlete.
  • "At Blade and Bow, we're passionate about the legacy of enjoying a bourbon cocktail at the 19th hole," said Meghan Redler, Brand Manager for Blade and Bow at DIAGEO.
  • With a commitment to excellence in both the craft of whiskey and the game of golf, Blade and Bow is dedicated to creating educational and unforgettable moments for whiskey- and golf-lovers alike.

DIAGEO ANNOUNCES ITS FIRST EXPERIENCE WITH APPLE VISION PRO TO BRING TEQUILA CULTURE TO FANS AROUND THE WORLD

Retrieved on: 
Monday, March 4, 2024
Trigger, Don, Por Amor, Senior, Innovation system, Ageing, Culture, Behind-the-scenes, Agave, DIAGEO, Travel, Tourism

NEW YORK, March 4, 2024 /PRNewswire/ -- As the global leader in premium drinks, DIAGEO marks its ongoing ambition to shape the future of how people around the world interact with its extensive portfolio of iconic brands through an inaugural experience with Apple Vision Pro. Tequila Don Julio, Mexico's original luxury tequila, will be the first DIAGEO brand to leverage this immersive new storytelling platform, as the company adapts this emerging technology to create new experiences for tequila enthusiasts.

Key Points: 
  • DIAGEO is the first beverage company to launch on Apple Vision Pro, as it continues its mission to shape the future of the beverage industry.
  • The Don Julio app experience on Apple Vision Pro will focus on the four key chapters in the Don Julio making process: harvesting the agave, baking the piñas, distilling the liquid, and aging the tequila.
  • The Tequila Don Julio experience on Apple Vision Pro will continue to evolve and is just the beginning as DIAGEO taps into this disruptive technology to bring similar experiences across its portfolio of exceptional spirits.
  • The Tequila Don Julio experience on Apple Vision Pro will be a visionOS application available for users 21+ this spring.

SEASON'S TREATINGS: BAILEYS ORIGINAL IRISH CREAM LIQUEUR BRINGS HOLIDAY SPIRIT TO THE MOST WONDERFUL (AND DELICIOUS) TIME OF THE YEAR

Retrieved on: 
Monday, November 20, 2023
Cream, Holiday, Bryant Park, Singing, Black, DIAGEO, Snow, Magic, LOS, Coffee, System, Friends, Chocolate, Between, Family, Black Friday, First Street, Fair, Nightclub, Baileys Irish Cream

NEW YORK, Nov. 20, 2023 /PRNewswire/ -- Between parties to host, chestnuts to roast and caroling out in the snow, the holidays are one of the most festive times to celebrate and indulge with loved ones. The simplest and most delicious way to celebrate the holidays is with Baileys Original Irish Cream Liqueur, a delicious blend of Irish whiskey and spirits with Irish dairy cream and a touch of rich chocolate and vanilla flavors, perfect for making a delightfully indulgent mug of Baileys Hot Chocolate and feel the holiday magic this season.

Key Points: 
  • The simplest and most delicious way to celebrate the holidays is with Baileys Original Irish Cream Liqueur, a delicious blend of Irish whiskey and spirits with Irish dairy cream and a touch of rich chocolate and vanilla flavors, perfect for making a delightfully indulgent mug of Baileys Hot Chocolate and feel the holiday magic this season.
  • Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9227651-baileys-original-irish-c...
    In feeling the festive spirit, Baileys is sharing the sips of the season by popping up at holiday markets across the country to treat adults 21+ to their choice of a Hot Chocolate or Hot Coffee made with Baileys Original Irish Cream Liqueur!
  • "We hope to spread a little holiday magic this year by making your celebrations even more delicious with Baileys Original Irish Cream, the must-have indulgence of the season".
  • There are many ways to warm up in the winter, but Baileys Hot Chocolate with all the toppings is the best

DIAGEO ANNOUNCES THE LAUNCH OF "SPIRITED XCHANGE," THE 2023 SPECIAL RELEASES SCOTCH WHISKY COLLECTION

Retrieved on: 
Tuesday, October 31, 2023
Xchange, Origami, System, Tattoo, DIAGEO, Oak (wine), Talisker, Roseisle, Molasses, White, Clynelish distillery, Ink, Oban, Single malt whisky, Artistry, Mortlach, Singleton, Collection, Wine, SRP, Lagavulin, Beer, Liquor, Perfume, Scotch

NEW YORK, Oct. 31, 2023 /PRNewswire/ -- Today, DIAGEO unveils its Spirited Xchange Special Releases Scotch Whisky Collection celebrating the journey of Scotch, countries and cultures around the world.

Key Points: 
  • The incredible collection of unexplored flavors fuses together unique casks showcasing different crafts and finishes that honor local cultures, delighting Scotch whisky enthusiasts and connoisseurs alike.
  • "This year, we're proudly revealing our new series of distillery-first expressions: Spirited Xchange Special Releases 2023.
  • SRP: $200
    The 2023 Special Releases collection became available in limited quantities from select spirits retailers in the U.S. and on Malts.com starting 1st October 2023.
  • More information on the 2023 Special Releases Collection can be found at https://www.malts.com/en-row/products/collections/special-releases-2023 .

WORLD CLASS SPONSORED BY DIAGEO CROWNS JACOB MARTIN OF CANADA AS THE 2023 GLOBAL BARTENDER OF THE YEAR

Retrieved on: 
Friday, September 29, 2023
Partnership, Tanqueray, Hope, Diageo, Marketing, Creativity, USBG, DIAGEO, TEN, Bartender, Knowledge, Growth, Tourism, Paulo

NEW YORK, Sept. 29, 2023 /PRNewswire/ -- The 15th season of World Class announces Jacob Martin from Canada the 2023 Global Bartender of the Year! Over the past year, World Class sponsored by DIAGEO has challenged more than 10,000 elite mixologists across the globe to put their shaking and stirring skills to the test in search of the world's best bartender. The top bartenders from 55 countries descended onto São Paulo, Brazil to participate in the World Class Global Finals, featuring a series of challenges designed to test their cocktail prowess, knowledge, and creativity.

Key Points: 
  • Over the past year, World Class sponsored by DIAGEO has challenged more than 10,000 elite mixologists across the globe to put their shaking and stirring skills to the test in search of the world's best bartender.
  • The top bartenders from 55 countries descended onto São Paulo, Brazil to participate in the World Class Global Finals, featuring a series of challenges designed to test their cocktail prowess, knowledge, and creativity.
  • We have all pushed each other, learned from each other, and fed off the amazing energy from this fantastic city.
  • Within the United States, applications for the 2024 USBG Presents World Class Sponsored By DIAGEO program are open!

TEQUILA DON JULIO LAUNCHES A LOVE LETTER TO MEXICO WITH GROUNDBREAKING NEW CAMPAIGN PRODUCED IN COLLABORATION WITH MEXICAN CREATIVES AT THE FOREFRONT OF MODERN MEXICAN CULTURE

Retrieved on: 
Wednesday, September 20, 2023
NYFW, Heart, Love, Partnership, Love Letters (Leslie Satcher album), Senior, Don Julio, The Anthem (music venue), Culture, Elements Music, Diageo, Head, Creativity, Anthem, OOH, Lao, Juan Carlos Molina (footballer), Collection, Creative, Chavarria, DIAGEO, Amor, Agave, Tequila, NAAFI, Por Amor, BISU Visual Identity, Fashion design, Liquor

NEW YORK, Sept. 20, 2023 /PRNewswire/ -- Don Julio González followed his heart over his head. He loved his land, agave and community. Every choice he made was for exceptional tequila. He did it Por Amor, and this is the way that people from Mexico continue to live every day. Today, Tequila Don Julio releases its groundbreaking new global campaign for Por Amor, with an anthem film' titled 'A Love Letter to Mexico' that celebrates modern Mexico and its people who live Por Amor. A magnetic invocation of Mexico's heart and soul and a visceral reimagination of the brand aesthetic and intentions. The campaign is crafted in collaboration with Mexican luminaries who harnessed their respective creativity for an homage to Mexico, highlighting its authentic and deeply powerful culture, landscape and people. 

Key Points: 
  • He did it Por Amor, and this is the way that people from Mexico continue to live every day.
  • Today, Tequila Don Julio releases its groundbreaking new global campaign for Por Amor, with an anthem film' titled 'A Love Letter to Mexico' that celebrates modern Mexico and its people who live Por Amor.
  • A magnetic invocation of Mexico's heart and soul and a visceral reimagination of the brand aesthetic and intentions.
  • The campaign is crafted in collaboration with Mexican luminaries who harnessed their respective creativity for an homage to Mexico, highlighting its authentic and deeply powerful culture, landscape and people.

TALISKER DISTILLERY UNVEILS THE LATEST RELEASE OF ITS 30 YEAR OLD SINGLE MALT SCOTCH WHISKY

Retrieved on: 
Thursday, June 29, 2023
Caviar, Farm, Shellfish, Island single malt, Stuart Morrison, Eye, Seafood, Element, Smouldering, Nature, DIAGEO, Single malt Scotch, Wilderness, Oak (wine), Single malt, Master blender, Glass, Peter Gadiot, Liquor, Beer, Aquaculture, Talisker, Scotch, Isle of Skye, Isle, Drizly

NEW YORK, June 29, 2023 /PRNewswire/ -- The Talisker distillery has announced the highly anticipated annual return of Talisker 30 Year Old with its award-winning 2023 limited edition release. Talisker 30 Year Old is a whisky made by the sea that embodies the rugged shores of the Isle of Skye in Scotland. For nearly 200 years, the distillery has crafted Single Malt Scotch Whisky on the coast alongside the infamous Oyster Shed, where whisky has been paired with fresh, local oysters for decades. Honoring its distillery home and legacy of seafood pairings, Talisker 30 Year Old was created to pay tribute to the Isle's natural wonders.

Key Points: 
  • Talisker 30 Year Old is a whisky made by the sea that embodies the rugged shores of the Isle of Skye in Scotland.
  • For nearly 200 years, the distillery has crafted Single Malt Scotch Whisky on the coast alongside the infamous Oyster Shed, where whisky has been paired with fresh, local oysters for decades.
  • Honoring its distillery home and legacy of seafood pairings, Talisker 30 Year Old was created to pay tribute to the Isle's natural wonders.
  • Talisker 30 Year Old is an elegant and complex whisky with the distillery's hallmarks of soaring sweet smoke and pointy pepperiness.

RENATO TONELLI CROWNED 2023 US BARTENDER OF THE YEAR AT USBG PRESENTS WORLD CLASS SPONSORED BY DIAGEO FINALS IN AUSTIN, TX

Retrieved on: 
Friday, May 19, 2023
Walk with Me, Don Julio, Diageo, Marketing, Creativity, Ice, USBG, DIAGEO, Love, Orange wine, Bartender, Knowledge, Growth, National Finals Rodeo, Tonelli, Creative industries, Tourism, Liquor

NEW YORK, May 19, 2023 /PRNewswire/ -- The eleventh season of the United States Bartenders' Guild (USBG) Presents World Class Sponsored By DIAGEO announced Renato Tonelli of Brooklyn, NY as the 2023 US Bartender of the Year following three challenging days of exceptional craft cocktail showmanship. Hosted in Austin, TX, the acclaimed competition brought together the nation's top 30 bartenders to put their skills, senses, and agility to the ultimate test with a series of intense challenges. Renato Tonelli was a standout talent, demonstrating that passion and determination for the trade can truly lead to success. Known for his utmost hospitality and creativity, Tonelli showcased a skilled and thoughtful approach to the prestigious competition, earning the honor of representing the US at the Global Finals in Brazil this fall.

Key Points: 
  • NEW YORK, May 19, 2023 /PRNewswire/ -- The eleventh season of the United States Bartenders' Guild (USBG) Presents World Class Sponsored By DIAGEO announced Renato Tonelli of Brooklyn, NY as the 2023 US Bartender of the Year following three challenging days of exceptional craft cocktail showmanship.
  • Renato Tonelli was a standout talent, demonstrating that passion and determination for the trade can truly lead to success.
  • Those interested in taking a shot at the US Bartender of the Year title are invited to apply for the 2024 USBG Presents World Class Sponsored By DIAGEO program.
  • In the meantime, try your hand at Renato Tonelli's recipes that helped him win the US Finals this year.