Graphic design

Classic Brands Names Matthew Sibole As New Chief Financial Officer

Monday, March 1, 2021 - 5:13pm

COLUMBIA, Md., March 1, 2021 /PRNewswire/ -- Classic Brands , ("Classic" or the "Company"), a leading designer, distributor and manufacturer of sleep products, sleep accessories and furniture, has named Matthew Sibole as its new Chief Financial Officer.

Key Points: 
  • COLUMBIA, Md., March 1, 2021 /PRNewswire/ -- Classic Brands , ("Classic" or the "Company"), a leading designer, distributor and manufacturer of sleep products, sleep accessories and furniture, has named Matthew Sibole as its new Chief Financial Officer.
  • Sibole will serve as a principal member of Classic's executive leadership team, providing his strategic insights and financial expertise as the Company continues to expand.
  • Scott Burger, CEO of Classic Brands, said, "After an extensive search, we're pleased to have found a trusted partner in Matt.
  • "I am honored to be joining Classic Brands' powerhouse team at such an exciting time for both the company and the industry," said Sibole.

New Wave Partnership with Purity Life as First Step to Increase WAY OF WILL's Canadian Market Presence

Monday, March 1, 2021 - 2:00pm

WAY OF WILL (an aromatherapeutic wellness brand under New Wave) and Purity Life formally launched their partnership on February 25, 2021, signifying the beginning of New Wave's long-term plans to expand the presence of its subsidiary, WAY OF WILL, in the Canadian market.

Key Points: 
  • WAY OF WILL (an aromatherapeutic wellness brand under New Wave) and Purity Life formally launched their partnership on February 25, 2021, signifying the beginning of New Wave's long-term plans to expand the presence of its subsidiary, WAY OF WILL, in the Canadian market.
  • I have no doubt that WAY OF WILL will achieve comparable success in Canada as we have in the States with the help of Purity Life."
  • In the upcoming months, Purity Life will be representing the full range of Way of Will products.
  • Canadian customers can look forward WAY OF WILL's full range of wellness products available mass retailers nation wide.

Icanic Brands Announces Mr. Mark Smith as Executive Chairman

Monday, March 1, 2021 - 12:30pm

VANCOUVER, British Columbia, March 01, 2021 (GLOBE NEWSWIRE) -- Icanic Brands Company, Inc. (CSE: ICAN, OTCQB: ICNAF) (Icanic Brands or the Company), a multi-state brand operator of premium Cannabis brands in California and Nevada, is pleased to announce that effective March 1st, 2021, Mr. Mark Smith has been appointed as the Companys Executive Chairman.

Key Points: 
  • VANCOUVER, British Columbia, March 01, 2021 (GLOBE NEWSWIRE) -- Icanic Brands Company, Inc. (CSE: ICAN, OTCQB: ICNAF) (Icanic Brands or the Company), a multi-state brand operator of premium Cannabis brands in California and Nevada, is pleased to announce that effective March 1st, 2021, Mr. Mark Smith has been appointed as the Companys Executive Chairman.
  • Mr. Smith is an experienced and proven Cannabis entrepreneur with a track record of building enduring industry brands while leveraging operational scale.
  • What has attracted me to this venture is the talent and energy of the Icanic Brands team, predominately the CEOs vision to leverage the Ganja Gold family of brands and attract additional acquisition partners.
  • Icanic Brands is a unique and highly exciting growth opportunity as the US heads towards a major shift in federal cannabis laws and legislation.

Dutch Quality Stone announces brand refresh, launches new website

Monday, March 1, 2021 - 9:05am

"Dutch Quality Stone products are defined by pride and dedication, with a distinctive craftsmanship that we are excited to showcase in a new way," said Sarah Lograsso, Director of Marketing for Dutch Quality Stone.

Key Points: 
  • "Dutch Quality Stone products are defined by pride and dedication, with a distinctive craftsmanship that we are excited to showcase in a new way," said Sarah Lograsso, Director of Marketing for Dutch Quality Stone.
  • TWEET THIS: A new website, logo and brand colors are all part of the brand refresh from stone veneer manufacturer @DutchQuality_.
  • Visitors to the new Dutch Quality Stone website are met with a modern, upgraded homepage and can easily navigate throughout the site pages.
  • Alongside the new website, Dutch Quality Stone reveals a new brand identity, including primary and secondary logos, creative fonts for all marketing materials and new brand colors, DQS blue and DQS stone.

Pearson Acquires Spotlight to Provide Personalized Education Experience for all Students and Families

Friday, February 26, 2021 - 7:00pm

The reports provide clear, useful information and infographics that help families from all backgrounds and education levels understand data about student performance and progress.

Key Points: 
  • The reports provide clear, useful information and infographics that help families from all backgrounds and education levels understand data about student performance and progress.
  • Spotlight was founded in 2012 to help educators and parents better understand and make decisions about their student's education.
  • The company has worked with schools, districts, and education companies to deliver millions of personalized reports.
  • This information can be leveraged to help families make important education decisions with lifelong impacts," said Lisa Lepic, Managing Director, School Assessment, Pearson.

Beyond Amazon: Corporate Soul Searching adds Life and Revenue to a Brand

Friday, February 26, 2021 - 1:00pm

Diversifying into strategic sales channels and brand-building opportunities is important for a company's viability and scalability.

Key Points: 
  • Diversifying into strategic sales channels and brand-building opportunities is important for a company's viability and scalability.
  • "Our proprietary Brand Architecture methodology identifies the corporate soul and builds their brand for expansion and longevity."
  • Christie & Co's Brand Architecture methodology is a research-based synthesis of relevant market trends, analyses of competing brands, an examination of a company's existing brand positioning integrated into the development of the brand evolution and architecture to support the company's continued expansion and scalability.
  • With the Brand Architecture completed and implemented, the trust grows because consumers resonate with the heart and soul of the brand and will stay loyal."

As Demand for Virtual Health Care Surges, Evernorth Announces Acquisition of Long-Term Partner, MDLIVE

Friday, February 26, 2021 - 1:00pm

With high customer and provider satisfaction ratings, it is clear patients and providers value their experience with MDLIVE.

Key Points: 
  • With high customer and provider satisfaction ratings, it is clear patients and providers value their experience with MDLIVE.
  • MDLIVE also has a sizable and forward-thinking client base, a class-leading provider network, brand recognition among customers and consumers, and experience in medical and behavioral health.
  • "From cost to complexity to quality, there is tremendous potential for progress in health care.
  • As one, Evernorthand MDLIVE can accelerate meaningful change," said Eric Palmer, President and Chief Operating Officer of Evernorth.

A new online destination for the 50+ woman

Friday, February 26, 2021 - 1:03am

NEW YORK, Feb. 25, 2021 /PRNewswire/ -- Alembika, the internationally acclaimed brand from Israel, known for its focus and designs tailored for the mature and experienced woman, has launched an all-comprehensive online destination in the USA.

Key Points: 
  • NEW YORK, Feb. 25, 2021 /PRNewswire/ -- Alembika, the internationally acclaimed brand from Israel, known for its focus and designs tailored for the mature and experienced woman, has launched an all-comprehensive online destination in the USA.
  • Alembika.com is the new online destination that offers the 50+ woman everything she needs to look great inside and out.
  • The changes brought on by Covid-19 led to the online expansion and the launching of Alembika.com as a Direct-to-Consumer online store, which offers strong community supportive elements.
  • "2020 has introduced new needs and challenges for the mature woman, forcing us to stay home more.

Global Background Music Market 2020-2027: Walmart, Whole Foods, the Kroger Co., Costco, and Home Depot Contribute Greatly to the $2.49 Billion Industry

Thursday, February 25, 2021 - 4:45pm

Acoustic branding, which involves design and presentation of appropriate background music that reinforces the brand personality is gaining traction among establishments.

Key Points: 
  • Acoustic branding, which involves design and presentation of appropriate background music that reinforces the brand personality is gaining traction among establishments.
  • Within the hospitality industry, it is pivotal that the background music is in sync with brand values to create distinct and unique customer experiences.
  • Buoyancy in hospitality industries and adoption of innovative business strategies to enhance profits have positively impacted the demand for background music.
  • Hiring of music consultants by stores, restaurants, and many other businesses is rising significantly owing to their ability to provide expertise on suitable background music.

High Bar Brands, LLC, expands sales team in Latin America

Thursday, February 25, 2021 - 4:51pm

High Bar Brands has hired Horacio Mendoza, Selin Flores, and Irineo De La Garza to support the efforts of its current sales team, led by Manuel Rodriguez and Jos Alanis.

Key Points: 
  • High Bar Brands has hired Horacio Mendoza, Selin Flores, and Irineo De La Garza to support the efforts of its current sales team, led by Manuel Rodriguez and Jos Alanis.
  • This is all about satisfying the needs of our customers, High Bar Brands Director of Sales Derek Quys said.
  • These moves represent significant growth for High Bar Brands and help us build an even closer relationship with Latin American distributors and end-users."
  • Its a big step for High Bar Brands and will lead to bigger and better things for our portfolio of brands.