Country Life® Fortifies Leadership with Seasoned CEO and CFO Appointments
HAUPPAUGE, N.Y., April 4, 2024 /PRNewswire-PRWeb/ -- Country Life®, a pioneer in the natural products industry, announces the appointment of Rob Robillard as chief executive officer and Dan Danai as chief financial officer. Following its acquisition by Denver, CO-based private equity firm Lion Equity Partners in 2023, Country Life is strategically positioning itself for future growth. The addition of Robillard and Danai underscores the company's commitment to expanding its existing brands, including Country Life® Vitamins, Desert Essence®, and Biochem®, and pursuing opportunities for acquisitions in the wellness and beauty sectors.
- Following its acquisition by Denver, CO-based private equity firm Lion Equity Partners in 2023, Country Life is strategically positioning itself for future growth.
- Rob Robillard, CEO, Country Life
Robillard brings a wealth of leadership experience in both retail and private equity sectors. - Danai joins Country Life with extensive financial and managerial experience garnered from Fortune 500 companies, and small to medium sized businesses.
- Country Life is poised for expansion and innovation under the leadership of Robillard and Danai.