Sanctuary Spa Launches 'this Counts': A Brand Campaign Addressing The National Self-care Gap
LONDON, Sept. 6, 2021 /PRNewswire/ -- Iconic British body, skincare and wellness brand, Sanctuary Spa, today unveils its largest brand marketing campaign to date – This Counts – with an empowering film that seeks to take the guilt out of the way we approach self-care and, as identified in a recent survey*, addresses a national self-care gap, which still seems to exist for many women.
- When asked how much time they would ideally like, the average came back as 51 minutes and 9 seconds a day.
- A 30-second primetime advert will launch the campaign across major TV networks including ITV, ITV Digital, Channel 4 and SKY.
- Jacqueline Burchell, Global Marketing and Product Development Director for Sanctuary Spa, comments:"We at Sanctuary wanted to make self-care more achievable.
- Best-selling Sanctuary products underpin the campaign to offer spa grade care and self-care time including Salt Scrub; Body Butter; Shower Oil and the recently launched Sleep Mist.