DEFY


Associated tags: Sale, NFL, Athlete, CBD, Pro

Locations: VIRGINIA, VA, SHORT PUMP, INDIANA, NORTH AMERICA, CANADA, NOVA SCOTIA, SOUTH AFRICA, NEW ZEALAND

DEFY Teams With John Lenore & Co. to Bring Boost+Immunity Performance Drinks and Alkaline Water to Southern California

Retrieved on: 
Tuesday, April 11, 2023

The high performance sports drink also delivers an immunity blend of Elderberry, Acai and more, maximizing the benefits of performance and hydration drinks in one.

Key Points: 
  • The high performance sports drink also delivers an immunity blend of Elderberry, Acai and more, maximizing the benefits of performance and hydration drinks in one.
  • DEFY Alkaline Water was created to meet the growing consumer demand for healthier, great-tasting, purified water, free from impurities and contaminants.
  • Ionized with an alkaline pH 9.5+, infused with vital electrolytes and minerals, DEFY Alkaline Water is optimized for premium taste and supercharged cellular hydration.
  • "Partnering with the leader in Southern California distribution was essential to DEFY’s continued growth,” says DEFY co-founder and President, Megan Bushell.

Canadian Feminist Magazine DEFY Makes Global Splash

Retrieved on: 
Thursday, January 19, 2023

The much anticipated second issue of DEFY Magazine was released today by popular demand.

Key Points: 
  • The much anticipated second issue of DEFY Magazine was released today by popular demand.
  • “I have been overwhelmed by the public interest and positive response to the magazine,” said Founder and Editor-in-Chief Julie Lawrence.
  • “This partnership between DEFY Magazine and Boss Talks is an important milestone in the journey towards greater gender equality within the business landscape,” said Hillary Gadsby, Co-Founder and CEO of Boss Talks.
  • It was that experience that formed the genesis for DEFY, a purely digital magazine that tackles the ways misogyny shows up at the workplace.

Ground-Breaking New Women’s Magazine DEFY Takes on Workplace Misogyny

Retrieved on: 
Tuesday, November 8, 2022

Forget recipes, workouts and diet tips, DEFY magazine is all about validating womens anger and frustration by exposing how misogyny infiltrates the workplace.

Key Points: 
  • Forget recipes, workouts and diet tips, DEFY magazine is all about validating womens anger and frustration by exposing how misogyny infiltrates the workplace.
  • DEFYs Founder and Editor-in-Chief, Julie Lawrence, is the former Editor of a national health and wellness magazine for women.
  • DEFY is the magazine I wish I had when I started my professional career.
  • DEFY relies heavily on its advisory board to lend their expertise and experience to the issues covered in the magazine.

DEFY Launches Its New Partnership with Strack & Van Til with an Appearance by Co-Founder and Pro Football Hall of Famer, Terrell Davis

Retrieved on: 
Thursday, June 2, 2022

DEFY makes high-quality health and performance products for athletes of every level.

Key Points: 
  • DEFY makes high-quality health and performance products for athletes of every level.
  • Both DEFY product lines will be available at Strack & Van Til stores beginning June 8th.
  • Founded in 2019, DEFY became the world's first mainstream research-backed CBD brand built specifically for athletes to aid in training and recovery.
  • Strack & Van Til is a full-service grocery and fresh food store that guarantees the finest quality products and the best value.

DEFY TO OPEN NEW EXTREME AIR SPORTS PARK IN VIRGINIA

Retrieved on: 
Friday, May 20, 2022

SHORT PUMP, Va., May 20, 2022 /PRNewswire/ -- DEFY Extreme Air Sports, the leading developer of indoor adventure and recreation parks and a subsidiary of CircusTrix, today announced it is opening its newest location at 205 Towne Center W Blvd Richmond, VA 23233 in Short Pump, Virginia on Wednesday, June 15. Boasting a variety of extreme adventure attractions for children and adults, DEFY Short Pump encourages active play through its collection of massive trampolines and a variety of other activities. The new location is replacing Boomerang Air Sports, and true to its virtues, DEFY is making extensive improvements to modernize and bring the fun back to the Short Pump community. This is the fourth DEFY location in Virginia, just in time for summer break.

Key Points: 
  • This is the fourth DEFY location in Virginia, just in time for summer break.
  • The state-of-the-art DEFY in Short Pump brings fun for the whole family, and now offers an exciting membership program called, "Flight Club."
  • "This latest park in Short Pump is coming just in time for summer adventures," said Bradford Smith, VP of Franchise Development at DEFY.
  • DEFY Short Pump is open Sunday through Thursday from9 am9 pm, and Friday and Saturday from9 am11 pm.

DEFY Announces Distribution Agreement With Southern Glazers Wine & Spirits for Its CBD Beverage Portfolio

Retrieved on: 
Tuesday, January 11, 2022

DENVER, CO, Jan. 11, 2022 (GLOBE NEWSWIRE) -- via NewMediaWire -- DEFY , a black-owned, woman-owned, veteran-owned performance wellness brand and industry leader in CBD innovation, today announced its distribution agreement with Southern Glazers Wine & Spirits , the worlds pre-eminent distributor of beverage alcohol, for DEFYs CBD beverage portfolio.

Key Points: 
  • DENVER, CO, Jan. 11, 2022 (GLOBE NEWSWIRE) -- via NewMediaWire -- DEFY , a black-owned, woman-owned, veteran-owned performance wellness brand and industry leader in CBD innovation, today announced its distribution agreement with Southern Glazers Wine & Spirits , the worlds pre-eminent distributor of beverage alcohol, for DEFYs CBD beverage portfolio.
  • The ground-breaking agreement pairs two major innovators in the beverage industry; DEFYs performance CBD industry expertise and Southern Glazers established national distribution network will combine to bring CBD beverages to retailers and consumers across the country.
  • This agreement emphasizes Southern Glazers forward thinking CBD initiatives, said DEFY CEO Megan Bushell.
  • Southern Glazers Wine & Spirits is the worlds preeminent distributor of beverage alcohol, and proud to be a multi-generational, family-owned company.

Premier Performance Brand DEFY Launches New Alkaline Water in Dallas & Houston Kroger Stores; Hosts Local Events with Terrell Davis

Retrieved on: 
Tuesday, August 24, 2021

DEFY Water is an ionized alkaline pH 9.5+ water infused with vital electrolytes and minerals such as calcium and magnesium that is optimized for premium taste and supercharged cellular hydration.

Key Points: 
  • DEFY Water is an ionized alkaline pH 9.5+ water infused with vital electrolytes and minerals such as calcium and magnesium that is optimized for premium taste and supercharged cellular hydration.
  • DEFY is celebrating this launch with evening events at Kroger stores in Dallas on August 24 and 25 and in Houston on August 26 and 27.
  • Davis will be offering signed memorabilia to anyone who buys one or more cases of DEFY water from the Kroger locations during the events.
  • Everything is bigger in Texas and the same goes for DEFYs launch into two of Texass largest cities, said DEFY Co-Founder Terrell Davis.

Premier Performance Brand DEFY Launches New Alkaline Water in King Soopers; Hosts 3-Day Event with Terrell Davis

Retrieved on: 
Tuesday, August 3, 2021

DEFY Water is an ionized alkaline pH 9.5+ water infused with vital electrolytes and minerals such as calcium and magnesium that is optimized for premium taste and supercharged cellular hydration.

Key Points: 
  • DEFY Water is an ionized alkaline pH 9.5+ water infused with vital electrolytes and minerals such as calcium and magnesium that is optimized for premium taste and supercharged cellular hydration.
  • DEFY is celebrating this launch with three days of events at King Soopers stores around Denver.
  • Attendees can purchase a bottle of DEFYs new ionized alkaline water at King Soopers during the events and gain the opportunity to take a picture with Terrell Davis.
  • To learn more about DEFY or find a King Soopers near you that carries DEFY Water, please visit DEFY at https://drinkdefy.com/ .

Premium Performance Brand DEFY Launches Its First Non-CBD Beverage Exclusively With Sprouts

Retrieved on: 
Tuesday, May 4, 2021

That\'s just as vital to us as creating a world-class beverage.

Key Points: 
  • That\'s just as vital to us as creating a world-class beverage.
  • "\nKim Coffin, Sprouts SVP of Nonperishables, said, "DEFY understands that its customer not only wants a premium performance beverage, they want it from a company that embodies a real commitment to social equity and responsibility.
  • DEFY is proud to partner with vendors that have been granted a U.S. patent on their extraction process that ensures 0.0% THC in all DEFY products.
  • To learn more about Sprouts, and the good it brings communities, visit about.sprouts.com .\nFor press inquiries please contact:\n'

DEFY, World’s First Mainstream Performance CBD Beverage, Launches New Charitable Alkaline Water

Retrieved on: 
Wednesday, February 3, 2021

DEFY, the worlds first mainstream performance CBD beverage with 0% THC, has announced the launch of its first non-CBD beverage, a high-performance alkaline water, DEFY Water.

Key Points: 
  • DEFY, the worlds first mainstream performance CBD beverage with 0% THC, has announced the launch of its first non-CBD beverage, a high-performance alkaline water, DEFY Water.
  • View the full release here: https://www.businesswire.com/news/home/20210203005838/en/
    Ionized with an alkaline pH 9.5+, infused with vital electrolytes and minerals like calcium and magnesium, and created in a solar-powered facility, DEFY Water has launched to meet the growing consumer demand for healthier, great-tasting, purified water.
  • Free from impurities like bisphenol A, MTBE, hormones, chlorines, and other common hazards and contaminants, DEFY Water is optimized for premium taste and supercharged cellular hydration.
  • Ionized water with a pH above 9.5 is essential for better focus, improved hydration, faster muscle recovery, and reduced cramping.