Hydration | Jotup

Gaming and Esports Industry Veterans Launch POV Strategy and Research Agency Aiming to Help Brands Understand and Engage with Gamers

Retrieved on:

Tuesday, April 9, 2024

Research, OpTic Gaming, Organization, Growth, Box, Education, Dominoes, News, POV, Student, Roblox, Hydration, Samsung, Energy drink, Marketing, Connective tissue, Video game

DALLAS, April 9, 2024 /PRNewswire/ -- POV Strategy and Research is a new challenger, bringing their deep gaming & esports industry experience and gaming audience expertise to assist brands with insights and gaming-focused marketing strategy.

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DALLAS, April 9, 2024 /PRNewswire/ -- POV Strategy and Research is a new challenger, bringing their deep gaming & esports industry experience and gaming audience expertise to assist brands with insights and gaming-focused marketing strategy.
Co-founded by industry veterans Zach Eller and Justin Palacios, POV helps brands understand and engage the diverse and rapidly growing audience of gamers worldwide.
Recognizing this, POV Strategy and Research harnesses over a decade of combined experience in gaming and esports, having worked with leading organizations such as OpTic Gaming, GameSquare, and ZONED.
Additionally, POV will host a series of gaming camps aimed at introducing students to game development, gaming, and esports.

PRIME Hydration Named the Official Sports Drink of the American Flag Football League

Retrieved on:

Wednesday, January 31, 2024

Retail, Football, Sports, Food, Beverage, Partnership, Multimedia, Hydration, Athlete, PRIME, Olympic, Energy drink, American Flag Football League, City, Partner, AFFL, Antioxidant, Electrolyte

In anticipation of its inaugural season launch on April 27, the American Flag Football League (AFFL) today announced that Logan Paul and KSI’s widely popular beverage, PRIME Hydration, will be the Official Sports Drink of the AFFL and an Official Partner of the league.

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In anticipation of its inaugural season launch on April 27, the American Flag Football League (AFFL) today announced that Logan Paul and KSI’s widely popular beverage, PRIME Hydration, will be the Official Sports Drink of the AFFL and an Official Partner of the league.
View the full release here: https://www.businesswire.com/news/home/20240131340083/en/
AFFL Nashville Nighthawk players, Nic Harvey, Jerodis Williams, and Terrance Bunting enjoying their PRIME Hydration products during practice.
In its partnership with the AFFL, PRIME Hydration serves as the supplier of sideline hydration products for AFFL teams and coaches.
“PRIME Hydration is unquestionably the hottest sports drink on the planet, and as the undisputed home of the most elite flag football players on the planet, we’re thrilled to be able to bring in PRIME Hydration products to refuel and replenish our great players, coaches, youth, and fans.”

Epicore Biosystems Secures Strategic Investment from Pegasus Tech Ventures and Denka Corporation to Scale Its Personalized Hydration Wearable Across Asia

Retrieved on:

Wednesday, January 17, 2024

Weather, Silicon, Exertion, Hydration, Sleep, Health, Diet, Injury, Athlete, Dehydration, Sport, PepsiCo, Risk, Skin temperature, Movement, Safety, Agriculture

CAMBRIDGE, Mass., Jan. 17, 2024 /PRNewswire/ -- Epicore Biosystems ('Epicore'), a digital health solutions company developing advanced sweat-sensing wearables to provide real-time personalized hydration insights for performance and safety, today announced that it has received investment from Pegasus Tech Ventures ('Pegasus'), a global venture capital firm based in Silicon Valley, and Denka Company Limited ('Denka'), a Japan-based multinational technology and materials company. The new investment is the first of a larger series and will be used to support the scale and distribution of Epicore's wearable solutions within Japan and in the broader Asia market.

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Despite the introduction of wearable technologies and the dangerous rise in extreme heat waves, digital solutions that monitor and manage hydration have yet to reach broad-scale adoption in Asia.
Using the new investment from Pegasus and Denka, Epicore will improve access to personalized hydration insights by scaling its Connected Hydration solution across Japan and Asia.
This strategic investment comes on the heels of recent deployments by Epicore and Denka across several industrial sectors in Japan.
We are excited to collaborate with Epicore to help scale Connected Hydration and its portfolio of innovations and products."

TKO Merges UFC® and WWE® Global Partnerships Teams to Create Sports Marketing Powerhouse

Retrieved on:

Thursday, January 4, 2024

Norris-Jones will work alongside Lou Koskovolis, who is also taking on an expanded role as TKO’s Executive Vice President of Global Partnerships.

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Norris-Jones will work alongside Lou Koskovolis, who is also taking on an expanded role as TKO’s Executive Vice President of Global Partnerships.
“Since Endeavor acquired UFC in 2016, UFC’s global partnerships business has become a significant growth area,” said Andrew Schleimer, Chief Financial Officer, TKO, “and we believe WWE’s partnerships business has similar potential.
Together, UFC and WWE create a sports marketing powerhouse, with hundreds of live events per year and a reach that’s equal to, or better than, the world’s biggest sports properties.
Over the last year, WWE has activated with Applebee’s, General Mills, Mattel, Netflix, PepsiCo, Pizza Hut, Slim Jim, and Snickers.

Chris Powell's Revolutionary New Wellness App 'KEPT' Promises to Transform Lives by Focusing on Inner Integrity

Retrieved on:

Tuesday, January 2, 2024

Steps, Extreme Weight Loss, Quality of life, The New York Times, KEPT, Element, Weight loss, Health, Hydration, ABC, Multimedia, Mindfulness, Apple

This revolutionary app shifts the paradigm from traditional external solutions to an inward journey, emphasizing the potent force behind lasting change: the power of keeping promises.

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This revolutionary app shifts the paradigm from traditional external solutions to an inward journey, emphasizing the potent force behind lasting change: the power of keeping promises.
"When we shift our focus to our own integrity and commitment to self-improvement, we unlock the potential for genuine and enduring transformation."
KEPT challenges the status quo by prioritizing personal integrity as the catalyst for transformation to master each of the elements.
"This app is designed to guide individuals on a journey of self-discovery and improvement, empowering them to achieve their health and wellness goals by honoring their promises to themselves."

Pelican™ Hydration Launches New Line of Customizable Tumblers, Cups and Water Bottles to Fuel Any Adventure

Retrieved on:

Wednesday, September 6, 2023

Collection, Exploration, Mug, Eastman, Individual, OOTD, Stainless steel, Drinking, New business development, Lid, Tumbler, Hydration, True-Life Adventures, Bisphenol A, Cement, Printed circuit board, Engraving, Pelican

TUSTIN, Calif., Sept. 6, 2023 /PRNewswire/ -- Pelican Hydration, the leader in next generation state-of-the-art drinkware, today announced the launch of its new line of tumblers, cups and water bottles featuring five signature styles with customizable laser engraving. Made with recycled stainless steel, the multi-functional Hydration Collection boasts vacuum-sealed technology and leak-resistant lids to complement any lifestyle.

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"Today, we proudly introduce Pelican™ Hydration drinkware, a partner for every adventure," said Kellie Claudio, Vice President of New Business Development, Pelican™ Hydration.
"Our vibrant and diverse lineup of tumblers, cups and water bottles keeps your hydration game strong, elevating hydration from mundane to magnificent.
Car Cup Holder Friendly: With a slim base, all Pelican™ Hydration tumblers, cups and water bottles fit easily in most car cup holders, making a spontaneous adventure almost too easy.
Pelican™ Hydration tumblers, cups and water bottles are built to stand the test of time, offering the highest level of hydration performance on the market today.

FUNCTION OF BEAUTY INTRODUCES NEW FUNCTION OF BEAUTY PRO COLLECTION EXCLUSIVELY AT SEPHORA

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Tuesday, August 15, 2023

Shine, Hair, Collection, Clean, Life, ISO, Frizz, Skin, Individual, Scalp, VP/CSS, MIT, USD, Movement, Curl, Sephora, Hair care, Hydration, Function, Beauty salon, Cosmetics, Beauty

NEW YORK, Aug. 15, 2023 /PRNewswire/ -- Function of Beauty, the pioneer in customized beauty, continues to expand its offerings with the arrival of its new haircare range, Function of Beauty PRO. Launching exclusively at Sephora, the premium and high-performance pro-tested line is designed to take customization to the next level with cutting edge and naturally-derived customizable bond-building formulas based on hair type, hair goals, and now damage level.

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NEW YORK, Aug. 15, 2023 /PRNewswire/ -- Function of Beauty, the pioneer in customized beauty, continues to expand its offerings with the arrival of its new haircare range, Function of Beauty PRO.
"We're excited to partner with Sephora and be the first brand to introduce haircare customization to the prestige channel," said Alexandra Papazian, Chief Executive Officer, Function of Beauty.
Function of Beauty PRO comprises four collections for the four hair types: straight, wavy, curly and coily.
Function of Beauty PRO will be available beginning August 15, 2023 on Sephora.com and Sephora.ca, and at 300 stores beginning August 18, 2023.

GATORADE ASSIGNS UKRAINIAN FOOTBALL LEGEND ANDRIY SHEVCHENKO AS A 'CONFIDENCE COACH' TO INSPIRE THE NEXT GENERATION

Retrieved on:

Tuesday, June 20, 2023

In the emotive video Shevchenko speaks directly to the next generation of footballers, aged between 14-16 years old, at the Gatorade 5v5 tournament in Istanbul.

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In the emotive video Shevchenko speaks directly to the next generation of footballers, aged between 14-16 years old, at the Gatorade 5v5 tournament in Istanbul.
He's a legend for Ukraine and a legend in world football.
He said, "I used to manage the Ukrainian national team and I had great players, like Oleksandr Zinchenko and Andriy Yarmolenko, both world-class players.
To minimise plastic waste on the ground, Gatorade supplied all players with 100% recycled bottles, Gatorade powders, and innovative seaweed pods containing Gatorade.

GATORADE ASSIGNS UKRAINIAN FOOTBALL LEGEND ANDRIY SHEVCHENKO AS A 'CONFIDENCE COACH' TO INSPIRE THE NEXT GENERATION

Retrieved on:

Monday, June 19, 2023

In the emotive video Shevchenko speaks directly to the next generation of footballers, aged between 14-16 years old, at the Gatorade 5v5 tournament in Istanbul.

Key Points:

In the emotive video Shevchenko speaks directly to the next generation of footballers, aged between 14-16 years old, at the Gatorade 5v5 tournament in Istanbul.
He's a legend for Ukraine and a legend in world football.
He said, "I used to manage the Ukrainian national team and I had great players, like Oleksandr Zinchenko and Andriy Yarmolenko, both world-class players.
To minimise plastic waste on the ground, Gatorade supplied all players with 100% recycled bottles, Gatorade powders, and innovative seaweed pods containing Gatorade.

PCI Unveils New Custom Tradeshow Booth Design and Buildout—Complete with Operational BlueCrest Elevate Sorter and Onsite Activations for High Touch, Immersive Experience

Retrieved on:

Monday, June 5, 2023

The unveiling took place at this year’s National Postal Forum , the premier mailing and shipping conference that works directly with the United States Postal Service (USPS).

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The unveiling took place at this year’s National Postal Forum , the premier mailing and shipping conference that works directly with the United States Postal Service (USPS).
Elevate(d) Experience: In partnership with BlueCrest, an operational Elevate sorter served as the booth's centerpiece.
Designed to address the high-speed mail processing needs of organizations with limited space, this sorter exemplified PCI's state-of-the-art technology in mail processing.
Attendees had the unique opportunity to witness the machine in action, experiencing firsthand the seamless integration of advanced systems that streamline mail operations.