MY CODE


Associated tags: Female, AAPI, Hispanic, Communications, Publishing, ImpreMedia, National Drug Intelligence Center, Consumer, Media, Advertising

Locations: MEXICO, ILLINOIS, PERU, US, TOYOTA, CALIFORNIA, WHITE HOUSE, BORDER

My Code Announces New Hispanic Media Group, Original Content, Partnerships and More at NewFronts

Retrieved on: 
Wednesday, May 1, 2024

SANTA MONICA, Calif., May 1, 2024 /PRNewswire/ -- Presenting at The Interactive Advertising Bureau (IAB) NewFronts for the first time, My Code, the leading multicultural media and marketing services company, gives advertisers new opportunities to reach diverse audiences at an unmatched scale. NewFronts showcases the latest developments in marketplace trends and video advertising formats, making it the ideal moment for My Code to unveil new video content and media partnerships that reach advertisers planning their media strategies for the year ahead.

Key Points: 
  • NewFronts showcases the latest developments in marketplace trends and video advertising formats, making it the ideal moment for My Code to unveil new video content and media partnerships that reach advertisers planning their media strategies for the year ahead.
  • For nearly a decade, My Code has offered solutions for brands to meet the rapidly growing need for multicultural marketing.
  • The company reaches Hispanic, Black, AANHPI and LGBTQIA+ audiences with media and marketing products and services to create an equitable and inclusive media ecosystem that accelerates brands' investments in diverse audiences and drives brand growth.
  • Through this partnership, Remezcla and the Remezcla Media Group will be front and center at this iconic soccer tournament.

El Diario Honors Exceptional Latinas Inspiring Future Generations

Retrieved on: 
Thursday, April 18, 2024

El Diario receives nominations from colleagues, peers and friends to recognize the work of these activists, artists, leaders, entrepreneurs, doctors, teachers, scientists, journalists, and more.

Key Points: 
  • El Diario receives nominations from colleagues, peers and friends to recognize the work of these activists, artists, leaders, entrepreneurs, doctors, teachers, scientists, journalists, and more.
  • This annual awards ceremony highlights notable Latinas inspiring new generations of women in their respective communities.
  • We have put together a list of truly outstanding Latina that are paving the way for new generations,” said Carmen Villavicencio, Executive Editor of El Diario.
  • In 1963, it merged with El Diario de Nueva York, forming El Diario/La Prensa, as it is known nowadays.

H Code Announces Its 2024 Exclusive Publisher Partnerships

Retrieved on: 
Thursday, February 22, 2024

SANTA MONICA, Calif., Feb. 22, 2024 /PRNewswire/ -- H Code, My Code's digital media platform for engaging Hispanic audiences, today announced its newest 2024 exclusive publisher partnerships. As a leader in the U.S. Hispanic media space, H Code is known for its unrivaled access and service amongst its publisher partners and is well positioned to reach Hispanic audiences with impact. These partnerships maximize advertising revenue for publisher partners and are a testament to the company's best-in-class publisher relationships. Among the publisher partnerships we're announcing today, H Code will be the exclusive partner for 100% of the sites' U.S. traffic.

Key Points: 
  • H Code, My Code's Digital Media Platform for Reaching Hispanic Audiences, Releases Its 2024 Roster of Exclusive Publisher Partners
    SANTA MONICA, Calif., Feb. 22, 2024 /PRNewswire/ -- H Code , My Code's digital media platform for engaging Hispanic audiences, today announced its newest 2024 exclusive publisher partnerships.
  • These partnerships maximize advertising revenue for publisher partners and are a testament to the company's best-in-class publisher relationships.
  • Among the publisher partnerships we're announcing today, H Code will be the exclusive partner for 100% of the sites' U.S. traffic.
  • The company plans to announce additional exclusive publisher partners later this year under the H Code division.

My Code Welcomes New Executive Director of Political

Retrieved on: 
Tuesday, February 20, 2024

SANTA MONICA, Calif., Feb. 20, 2024 /PRNewswire/ -- My Code, a leading multicultural media and marketing services company, today announced the appointment of Lizet Ocampo as Executive Director, Political. In this new role, Ocampo will spearhead electoral campaign efforts and support campaigns for organizations seeking to connect with diverse audiences through digital political advertising.

Key Points: 
  • SANTA MONICA, Calif., Feb. 20, 2024 /PRNewswire/ -- My Code, a leading multicultural media and marketing services company, today announced the appointment of Lizet Ocampo as Executive Director, Political.
  • "In anticipation of the pivotal role diversity will play in the 2024 election, we're eager to welcome Lizet and expand our political team at My Code.
  • Ocampo boasts nearly two decades of political experience, most recently holding the role of Executive Director at Voto Latino, an organization dedicated to reaching Latino voters through digital first programming.
  • To learn more about My Code and how it helps brands authentically connect with underrepresented audiences, please visit www.mycodemedia.com .

Ariel Alternatives and My Code Announce Strategic Transaction

Retrieved on: 
Thursday, November 30, 2023

Private investment firm Ariel Alternatives, LLC (“Ariel Alternatives”) and My Code (“the Company”), a leading multicultural media and marketing services company, today announced the completion of a strategic transaction.

Key Points: 
  • Private investment firm Ariel Alternatives, LLC (“Ariel Alternatives”) and My Code (“the Company”), a leading multicultural media and marketing services company, today announced the completion of a strategic transaction.
  • Ariel Alternatives is the private equity subsidiary of global asset manager Ariel Investments, LLC (“Ariel”), the first African American-owned mutual fund company in the United States.
  • This transaction is the third of Ariel Alternatives’ inaugural $1.45 billion fund, Project Black, which closed in February 2023.
  • Additional social impact diligence was conducted by Bridge House Advisors and Insight Sourcing Group on behalf of Ariel Alternatives.

My Code Appoints New Chief Strategy Officer

Retrieved on: 
Wednesday, December 13, 2023

SANTA MONICA, Calif., Dec. 13, 2023 /PRNewswire/ -- My Code, a leading multicultural media and marketing services company, today announced the appointment of Edgar Hernandez as Chief Strategy Officer. In this new role, Hernandez will lead and oversee My Code's strategic vision across the company including sales and media for My Code's owned and operated platforms. He will lead initiatives to bolster the brands' investment and growth of its people and the diverse communities it serves.

Key Points: 
  • SANTA MONICA, Calif., Dec. 13, 2023 /PRNewswire/ -- My Code, a leading multicultural media and marketing services company, today announced the appointment of Edgar Hernandez as Chief Strategy Officer.
  • Hernandez brings more than 20 years of experience in media and advertising, most recently serving as Chief Revenue Officer at Buzzfeed where he was instrumental through Complex's integration.
  • He has been working with My Code as a consultant over the past six months, advising on the company's media properties and strategic direction.
  • To learn more about My Code and how it helps brands authentically connect with underrepresented audiences, please visit www.mycodemedia.com .

Chicago’s La Raza Named the Best Spanish Weekly in the USA by the National Association of Hispanic Publications

Retrieved on: 
Wednesday, November 8, 2023

La Raza , the leading Spanish-language information source and newspaper in Chicago, was recognized for its achievements in print media by the National Association of Hispanic Publications (NAHP).

Key Points: 
  • La Raza , the leading Spanish-language information source and newspaper in Chicago, was recognized for its achievements in print media by the National Association of Hispanic Publications (NAHP).
  • Among its recognitions, La Raza was awarded ‘Outstanding Spanish-language weekly’ in the United States and Jesús Del Toro, Director of La Raza, was named 'Latino Publisher of the Year'.
  • “La Raza is Chicago's most recognized Spanish-language publication and we are proud of our commitment to our community.
  • In 2023, it received a Gold Award for Outstanding Spanish Language Weekly Newspaper by the National Association of Hispanic Publications.

New York’s El Diario Honored by the National Association of Hispanic Publications Awards 2023

Retrieved on: 
Wednesday, November 8, 2023

El Diario , the longest-running Spanish-language daily newspaper, was recognized for its achievements in print and digital media by the National Association of Hispanic Publications (NAHP).

Key Points: 
  • El Diario , the longest-running Spanish-language daily newspaper, was recognized for its achievements in print and digital media by the National Association of Hispanic Publications (NAHP).
  • The annual awards ceremony honors the best in Hispanic media and publishing.
  • “Receiving these prestigious awards reinforces the commitment of our newsroom in defense of truthful, independent and service journalism for the Hispanic community.
  • "We accept these 20 awards with immense pride and see them as a testament to our dedication to the Hispanic community.

La Opinión Named ‘Best Hispanic Daily Newspaper’ by the National Association of Hispanic Publications Awards 2023

Retrieved on: 
Wednesday, November 8, 2023

La Opinión , Los Angeles’s leading Spanish-language news source and daily newspaper, was recognized for its achievements in print and digital media by the National Association of Hispanic Publications.

Key Points: 
  • La Opinión , Los Angeles’s leading Spanish-language news source and daily newspaper, was recognized for its achievements in print and digital media by the National Association of Hispanic Publications.
  • For the third consecutive year, La Opinión received the gold award for ‘Best Hispanic Newspaper’ at the José Martí Awards, the most prestigious awards ceremony celebrating the best in Hispanic media and publishing.
  • This year, the publication was awarded five Gold Awards, four Silver Awards and four Bronze Awards.
  • In 2019 it received the “Primero Award as Outstanding Hispanic Daily” by the National Association of Hispanic Publications.

New York’s El Diario Celebrates Its 110th Anniversary

Retrieved on: 
Thursday, October 26, 2023

A staple of New York City's cultural tapestry, El Diario has left indelible marks across various forms of media and public memory.

Key Points: 
  • A staple of New York City's cultural tapestry, El Diario has left indelible marks across various forms of media and public memory.
  • On behalf of the El Diario team we’d like to thank you for making us part of your daily lives,” Villavicencio added.
  • El Diario remains steadfast in its original mission: to serve as the enduring voice of the community.
  • In 1963, it merged with El Diario de Nueva York, forming El Diario/La Prensa, as it is known nowadays.