National Drug Intelligence Center

My Code and PinkNews Enter Exclusive Partnership

Retrieved on: 
Wednesday, August 23, 2023

SANTA MONICA, Calif., Aug. 23, 2023 /PRNewswire/ -- My Code, the largest US diverse media company, and PinkNews, the world's largest and most influential LGBTQ+ media brand, have announced a new partnership in which My Code will exclusively represent PinkNews' integrated media capabilities in the United States. My Code will create content opportunities for brands across PinkNews' US platform that will engage the LGBTQIA+ community, fostering authentic connections for advertisers.

Key Points: 
  • SANTA MONICA, Calif., Aug. 23, 2023 /PRNewswire/ -- My Code , the largest US diverse media company, and PinkNews , the world's largest and most influential LGBTQ+ media brand, have announced a new partnership in which My Code will exclusively represent PinkNews' integrated media capabilities in the United States.
  • My Code will create content opportunities for brands across PinkNews' US platform that will engage the LGBTQIA+ community, fostering authentic connections for advertisers.
  • "Having a voice such as PinkNews as part of our product offering will power Pride Code, a division of My Code, to amplify content opportunities that both positively impact the community, and create new, year-long opportunities for brands and agencies to invest in underrepresented audiences," said Gerry Ramirez, VP of Partnership Development at My Code.
  • We are confident that the mission and values of My Code and PinkNews align to deliver the most authentic and ultimately best performing opportunities to brands and agencies," said Benjamin Cohen, Founder and CEO of PinkNews.

Pride Code Releases LGBTQIA+ Consumer Fact Pack

Retrieved on: 
Thursday, June 15, 2023

SANTA MONICA, Calif., June 15, 2023 /PRNewswire/ -- Pride Code, My Code's digital media platform for engaging LGBTQIA+ audiences, today released its 2023 LGBTQIA+ Consumer Fact Pack. The research report conducted by My Code's Intelligence Center provides key insights and data to arm marketers and brands with culturally nuanced insights allowing for enhanced understanding, deeper connection, and authentic enrichment of the lives of LGBTQIA+ audiences. This year's report tracks macro trends with a focus on digital behaviors, including a look into the future of consumer engagement through Augmented and Virtual Reality experiences. 

Key Points: 
  • SANTA MONICA, Calif., June 15, 2023 /PRNewswire/ -- Pride Code, My Code's digital media platform for engaging LGBTQIA+ audiences, today released its 2023 LGBTQIA+ Consumer Fact Pack .
  • This year's report tracks macro trends with a focus on digital behaviors, including a look into the future of consumer engagement through Augmented and Virtual Reality experiences.
  • "Through this research, we're amplifying the voices of an often misunderstood and underrepresented community," said Gerry Ramirez, VP, Partnership Development at My Code.
  • Your brand's commitment should be an evergreen priority to remain transparent and challenge the stereotype- and trope-laden status quo.

My Code Announces Exclusive Partnership with FOX Deportes to Drive Hispanic Engagement in Sports Media

Retrieved on: 
Thursday, April 13, 2023

SANTA MONICA, Calif., April 13, 2023 /PRNewswire/ -- My Code, the largest US diverse media company, which enables publishers, storytellers, brands and agencies to enhance connections with diverse audiences, has entered into an exclusive partnership with FOX Deportes, the nation's longest-running Spanish-language sports network. My Code will integrate their social media assets as sponsored content across its offerings to reach Hispanic audiences, further extending its sports marketing capabilities within the multicultural space. My Code will serve as a strategic representative to FOX Deportes by working directly with their new business team in creating specific packages and collaborating on sales and marketing assets.

Key Points: 
  • My Code will integrate their social media assets as sponsored content across its offerings to reach Hispanic audiences, further extending its sports marketing capabilities within the multicultural space.
  • My Code will serve as a strategic representative to FOX Deportes by working directly with their new business team in creating specific packages and collaborating on sales and marketing assets.
  • The partnership will provide My Code with rights to market and sell FOX Deportes social media and digital advertising platforms as well as collaborate on FOX Deportes business development initiatives.
  • merging its Hispanic sports digital segment of 16 Million to Fox Deportes' 24 Million following on social media.

La Opinión Recognized by the National Association of Hispanic Publications Awards 2022

Retrieved on: 
Monday, December 12, 2022

La Opinin, Los Angeless leading Spanish-language news source and daily newspaper, was recognized for its achievements in print and digital media by the National Association of Hispanic Publications.

Key Points: 
  • La Opinin, Los Angeless leading Spanish-language news source and daily newspaper, was recognized for its achievements in print and digital media by the National Association of Hispanic Publications.
  • The annual awards ceremony celebrates the best in Hispanic media and publishing with this years event honoring the NAHPs 40th anniversary.
  • The editorial team of La Opinin feels honored to have participated and received The Jose Mart Awards for excellence in journalism.
  • In 2019 it received the Primero Award as Outstanding Hispanic Daily by the National Association of Hispanic Publications.

Chicago’s La Raza Wins Big at the National Association of Hispanic Publications Awards 2022

Retrieved on: 
Monday, December 12, 2022

La Raza, the leading Spanish-language information source and newspaper in Chicago, was recognized for its achievements in print media by the National Association of Hispanic Publications (NAHP).

Key Points: 
  • La Raza, the leading Spanish-language information source and newspaper in Chicago, was recognized for its achievements in print media by the National Association of Hispanic Publications (NAHP).
  • The annual awards ceremony celebrates the best in Hispanic media and publishing with this years event honoring the NAHPs 40th anniversary.
  • "La Raza is devoted to informing, defending, and empowering the Hispanic community in Chicago with excellent Spanish journalism.
  • In 2021, it received a Gold Award for Outstanding Spanish Language Weekly Newspaper by the National Association of Hispanic Publications.

El Diario Wins Big at the National Association of Hispanic Publications Awards 2022

Retrieved on: 
Monday, December 12, 2022

El Diario, the longest-running Spanish-language daily newspaper, was recognized for its achievements in print and digital media by the National Association of Hispanic Publications (NAHP).

Key Points: 
  • El Diario, the longest-running Spanish-language daily newspaper, was recognized for its achievements in print and digital media by the National Association of Hispanic Publications (NAHP).
  • The annual awards ceremony celebrates the best in Hispanic media and publishing with this years event honoring the NAHPs 40th anniversary.
  • Our newsroom is very proud to be recognized by the National Association of Hispanic Publications.
  • In 1963, it merged with El Diario de Nueva York, forming El Diario/La Prensa, as it is known nowadays.

B Code Releases New Report on the Power of Values-Driven Marketing, Followed by Action, for Black Consumers

Retrieved on: 
Thursday, December 8, 2022

The study explores why brands should harness the power of values-driven marketing to Black consumers.

Key Points: 
  • The study explores why brands should harness the power of values-driven marketing to Black consumers.
  • Brand inaction speaks just as loudly as action to Black consumers, says Damian Benders, General Manager of B Code.
  • The Power of Values-Driven Marketing to Black Consumers identifies which values and cultural touch points signify an authentic commitment to values-driven consumers.
  • Values-Driven Builds Loyalty 51% of Black consumers try to buy exclusively from purpose-driven brands and two-thirds, (68%), of Black consumers feel proud to associate themselves with purpose-driven brands.

My Code Acquires Veranda Entertainment to Bolster Connected TV Advertising Solutions for Hispanic Audiences

Retrieved on: 
Tuesday, November 1, 2022

These channels along with Verandas leading AVOD platform, Butaca TV, will help brands and advertisers select media inventory that reaches connected audiences at scale.

Key Points: 
  • These channels along with Verandas leading AVOD platform, Butaca TV, will help brands and advertisers select media inventory that reaches connected audiences at scale.
  • My Code was formed following the expansion of H Code, a 2x Inc. 5000-ranked company founded in 2015, into additional demographics beyond Hispanic consumers.
  • Founded in 2004, Veranda Entertainment is a technology and entertainment company that has been distributing film and television content across multiple platforms for 18 years.
  • Veranda Entertainment spans the globe as they work with independent producers, large distributors and production companies to distribute their content.

New York’s El Diario Honors the Achievements of 15 Outstanding Latinos

Retrieved on: 
Tuesday, October 25, 2022

El Diario, the longest-running Spanish-language daily newspaper, will recognize the achievements of 15 influential Hispanic men at the 2022 EL Awards ceremony on October 28, 2022.

Key Points: 
  • El Diario, the longest-running Spanish-language daily newspaper, will recognize the achievements of 15 influential Hispanic men at the 2022 EL Awards ceremony on October 28, 2022.
  • At El Diario, we take great consideration and pride in sharing our communitys stories.
  • Our century-long history marks our dedication to our Spanish-speaking readers and our unparalleled news coverage, said Carmen Villavicencio, Executive Editor of El Diario.
  • In 1963, it merged with El Diario de Nueva York, forming El Diario/La Prensa, as it is known nowadays.

La Opinión Launches La Opinión Hoy Podcast, Expanding its Spanish-Language News Expertise with Audio Offering

Retrieved on: 
Monday, August 1, 2022

La Opinin , the nations #1 Spanish-language daily newspaper, today announced the launch of La Opinin Hoy , a national podcast that brings news that matters to Spanish-speaking Hispanics living in the United States.

Key Points: 
  • La Opinin , the nations #1 Spanish-language daily newspaper, today announced the launch of La Opinin Hoy , a national podcast that brings news that matters to Spanish-speaking Hispanics living in the United States.
  • La Opinin and La Opinin Hoy are owned by Impremedia, the leading Hispanic news and information company.
  • Hosting La Opinin Hoy is Ricardo Lpez Jurez, managing editor of La Opinin, who has extensive experience in covering Hispanic news, having worked in publications in both Mexico and the U.S., and has covered the Olympics, FIFA World Cup and a dozen Super Bowls.
  • To learn more about La Opinin, or to listen to the podcast, please visit laopinion.com .