CDPS

Twilio Report Reveals Customer Data Platforms are a Critical Foundation for AI-Driven Customer Insights

Retrieved on: 
Tuesday, February 20, 2024
Professional Services, Data Management, Technology, Data Analytics, Software, Artificial Intelligence, Pixel, Function, Box, AI, API, Mixpanel, SVP, CDPS, Growth, Twilio, HubSpot, Behavior, CDP, CRMS, Trade Me, Corporate development, Databricks, Organization, PwC, Sales

The fifth annual Customer Data Platform Report , which reflects the findings of anonymized usage data from Twilio Segment’s 25,000+ customers, finds that businesses are prioritizing data quality to harness the power of AI and quickly act on nuanced customer insights.

Key Points: 
  • The fifth annual Customer Data Platform Report , which reflects the findings of anonymized usage data from Twilio Segment’s 25,000+ customers, finds that businesses are prioritizing data quality to harness the power of AI and quickly act on nuanced customer insights.
  • The ability to quickly harness data insights through CDPs that are open and interoperable with data warehouses is a critical competitive edge, enabling businesses to efficiently collect, unify, and activate data across various platforms.
  • Our report showcases the essential role customer data plays in maximizing AI’s effectiveness,” said Kathryn Murphy, SVP of Product and Design at Twilio.
  • “With data warehouses, and data lakehouses like Databricks becoming central to customers’ data strategies, it's crucial for CDPs to support seamless integration with these data warehouses.

Customer Data Platform Market worth $28.2 billion by 2028 - Exclusive Report by MarketsandMarkets™

Retrieved on: 
Friday, March 8, 2024
Cloud, Google Cloud, Adobe Inc., Social media, Customer data platform, SAS Institute, Communication, Research, SAP, Azure, CDPS, SAS, Internet of things, Oracle Cloud, Growth, Dun & Bradstreet, Microsoft Azure, Marketing, Catalog, GDPR, Nikkei 225, CDP, City, OCI, Organization, SME, Automation, Oracle Corporation, Machine learning, Corporation, CX, Microsoft, CCPA, Moody's Corporation, Partnership, Sales

The system integration & deployment segment of the Customer Data Platform (CDP) market is growing rapidly.

Key Points: 
  • The system integration & deployment segment of the Customer Data Platform (CDP) market is growing rapidly.
  • CDPs can help streamline marketing efforts by providing a single platform for managing customer data and executing campaigns.
  • Asia Pacific is witnessing significant growth in the Customer Data Platform (CDP) market.
  • Customer Data Platform Market Advantages:
    Customer relationship platforms (CDPs) offer businesses a comprehensive picture of customer interactions, behaviours, and preferences across channels and touchpoints by combining and unifying customer data from several sources into a single, centralised platform.

Customer Data Platform Market worth $28.2 billion by 2028 - Exclusive Report by MarketsandMarkets™

Retrieved on: 
Friday, March 8, 2024
Cloud, Google Cloud, Adobe Inc., Social media, Customer data platform, SAS Institute, Communication, Research, SAP, Azure, CDPS, SAS, Internet of things, Oracle Cloud, Growth, Dun & Bradstreet, Microsoft Azure, Marketing, Catalog, GDPR, Nikkei 225, CDP, City, OCI, Organization, SME, Automation, Oracle Corporation, Machine learning, Corporation, CX, Microsoft, CCPA, Moody's Corporation, Partnership, Sales

The system integration & deployment segment of the Customer Data Platform (CDP) market is growing rapidly.

Key Points: 
  • The system integration & deployment segment of the Customer Data Platform (CDP) market is growing rapidly.
  • CDPs can help streamline marketing efforts by providing a single platform for managing customer data and executing campaigns.
  • Asia Pacific is witnessing significant growth in the Customer Data Platform (CDP) market.
  • Customer Data Platform Market Advantages:
    Customer relationship platforms (CDPs) offer businesses a comprehensive picture of customer interactions, behaviours, and preferences across channels and touchpoints by combining and unifying customer data from several sources into a single, centralised platform.

Blueshift Recognized in the 2024 Gartner® Magic Quadrant™ for Customer Data Platforms (CDPs) Report

Retrieved on: 
Friday, February 23, 2024
SAN, Magic Quadrant, Sweetwater, AI, Magic, MAGIC, Marketing, CDPS, Redshift, Entrepreneurship, LendingTree, CDP, BBC, Publication, Research

SAN FRANCISCO, Feb. 23, 2024 /PRNewswire/ -- Blueshift, a leading platform for intelligent customer engagement, today announced that it was recognized in the Gartner® Magic Quadrant™ for Customer Data Platforms. Leading brands are choosing Customer Data Platforms (CDPs) to effectively use their data to drive business success.

Key Points: 
  • SAN FRANCISCO, Feb. 23, 2024 /PRNewswire/ -- Blueshift , a leading platform for intelligent customer engagement, today announced that it was recognized in the Gartner® Magic Quadrant™ for Customer Data Platforms.
  • Leading brands are choosing Customer Data Platforms (CDPs) to effectively use their data to drive business success.
  • "It's a pleasure to be included in the Gartner® Magic Quadrant™ for Customer Data Platforms."
  • "Gartner defines customer data platforms (CDPs) as software applications that support marketing and customer experience use cases by unifying a company's customer data from marketing and other channels.

ACTIONIQ NAMED A VISIONARY IN THE INAUGURAL GARTNER® MAGIC QUADRANT™ FOR CUSTOMER DATA PLATFORMS

Retrieved on: 
Wednesday, February 21, 2024
ETL, Marketing, Magic Quadrant, Research, CDPS, Growth, Customer data, CDP, Publication, Explosive

NEW YORK, Feb. 21, 2024 /PRNewswire/ -- ActionIQ , the leading Composable Customer Data Platform (CDP), announced today it has been named a Visionary on the inaugural Gartner® Magic Quadrant™ for CDPs, identifying those solutions that help connect a brands' customer data with personalized experiences.

Key Points: 
  • NEW YORK, Feb. 21, 2024 /PRNewswire/ -- ActionIQ , the leading Composable Customer Data Platform (CDP), announced today it has been named a Visionary on the inaugural Gartner® Magic Quadrant™ for CDPs, identifying those solutions that help connect a brands' customer data with personalized experiences.
  • "With our previous, non-composable solution, data movement was costly, system performance lagged, and it struggled to match our scale."
  • Discover why ActionIQ is a Visionary in the Gartner Magic Quadrant for Customer Data Platforms with this complimentary report .
  • Gartner, Magic Quadrant for Customer Data Platforms, By Lizzy Foo Kune , Benjamin Bloom , Rachel Smith , Adriel Tey , Suzanne White , David Walters , 14 February 2024

Tealium named a Leader in the first-ever Gartner® Magic Quadrant™ for Customer Data Platforms

Retrieved on: 
Friday, February 16, 2024
Cloud, Magic Quadrant, Completeness, AI, Magic, Research, MAGIC, Newsroom, CDPS, Health, Data management, Data collection, Overalls, Growth, CDW, Digital, Customer data, Advertising, CDP, Credera Rubbiano, Publication, Partnership

San Diego, Feb. 16, 2024 (GLOBE NEWSWIRE) -- Tealium , the largest independent and most trusted customer data platform (CDP), today announced that it was named a Leader in the first-ever Gartner® Customer Data Platforms Magic Quadrant™ .

Key Points: 
  • San Diego, Feb. 16, 2024 (GLOBE NEWSWIRE) -- Tealium , the largest independent and most trusted customer data platform (CDP), today announced that it was named a Leader in the first-ever Gartner® Customer Data Platforms Magic Quadrant™ .
  • The Gartner Magic Quadrant recognized Tealium as a Leader for its Ability to Execute and Completeness of Vision.
  • “We believe that Tealium's recognition as a Leader in the first-ever Gartner Magic Quadrant for Customer Data Platforms is a testament to their commitment to innovation and excellence in data management.
  • “Tealium’s cutting-edge approach to data collection, enrichment, and real-time activation empowers businesses to unlock the full potential of their data and drive rapid growth.

automotiveMastermind Announces New Integrations, Data Services & Open Platform

Retrieved on: 
Friday, January 26, 2024
Hope, DMS, CDK, OEM, Partnership, CDPS, API, Application, CRMS, Computer, CRM, Reynolds and Reynolds, Marketing, Machine learning

NEW YORK, Jan. 26, 2024 /PRNewswire/ -- automotiveMastermind (aM), part of S&P Global Mobility and the automotive industry's trusted data and technology provider, today announced it has made significant enhancements to its Mastermind technology through strategic integrations that will make it easier for dealers to connect mission critical data across their technology stack to drive improved consumer experiences and streamlined marketing.

Key Points: 
  • Mastermind has also augmented its assets by integrating Polk Signals data attributes, part of S&P Global Mobility's Polk Automotive Solutions product suite.
  • aM has also focused on developing additional integrations with dealers' marketing stacks by enabling customer data platforms (CDPs) like Orbee and Tealium to provide clean, enriched first-party data.
  • With these new integrations, Mastermind will provide access to the advanced data enrichment, data cleansing and identity resolution services that has defined the quality of Mastermind data in the automotive industry.
  • Visit automotiveMastermind at booth #2927W at NADA Show to learn more about its latest integrations to the Mastermind technology.

lockr launches Alternative Identity Manager (AIM) for Publishers to Free Up Engineering Resources and Meet Advertisers' Demand in a Cookieless Environment

Retrieved on: 
Thursday, January 25, 2024
Cloud, AIM, Record, ID5, IP, SSO, Data management, Collection, Advertising, GCP, CDPS, Amazon Web Services, Google Cloud Platform, GAM, ATS, IDS, AWS, APS, ID, Engineering, Online shopping

lockr provides the identity infrastructure for publishers to ensure collection of quality, consented first-party data.

Key Points: 
  • lockr provides the identity infrastructure for publishers to ensure collection of quality, consented first-party data.
  • The digital advertising industry is grappling with signal loss with this transition away from traditional identifiers, third-party cookies, device IDs and IP addresses .
  • With the advertisers still educating themselves and testing a variety of alternative solutions , publishers do not have a solid understanding of where their demand will be.
  • With AIM, publishers seamlessly integrate and activate alternative IDs like Authenticated Traffic Solution (ATS), Unified ID 2.0 (UID2), ID5 and more.

Bluecore Increases First-Party Identification Rate 42.4% Across Client Base in 2023

Retrieved on: 
Tuesday, January 9, 2024
Social media, CDPS, Investment, Acquisition, Transparency, Marketing, Commerce, ID, Growth, Sales

The Bluecore team completed significant identification audits across 96% of enterprise customers, accounting for 86% of its customer base.

Key Points: 
  • The Bluecore team completed significant identification audits across 96% of enterprise customers, accounting for 86% of its customer base.
  • Identification rate is a critical metric for all retailers to focus on, especially in 2024 as Google sunsets third party cookies.
  • Bluecore’s Transparent Identification technology provides retailers with detailed insights into identification performance by acquisition source and device.
  • They know their first-party identification rate and have a plan for increasing this metric to drive customer movement.”

72% of Shoppers Stay Loyal to Retailers That Offer Free Returns

Retrieved on: 
Thursday, January 11, 2024
Data Management, Other Retail, Online Retail, Technology, Other Consumer, Department Stores, Retail, Software, Artificial Intelligence, Internet, Consumer, Research, Black Friday, Policy, NRF, Multimedia, CDPS, Wella, FC Bayern, CMO, Habit, Customer, Online shopping

Nearly three quarters of US shoppers (72%) show greater loyalty to retailers that provide free returns.

Key Points: 
  • Nearly three quarters of US shoppers (72%) show greater loyalty to retailers that provide free returns.
  • SAP Emarsys data found the rate of returns continues to climb, with 86% of shoppers returning items over the last 12 months.
  • However, the SAP Emarsys research suggests this is causing shoppers to switch, with 49% being less loyal to brands that charge for returns.
  • For me, that’s where personalization comes in.”
    “When retailers offer more targeted products based on customer data, such as returns behavior and wish lists, the volume of returns drops.