The Hoffman Agency

Highly Acclaimed by Global B2B Buyers, 16 Taiwanese SMEs Showcase Their International Trade Capabilities

Retrieved on: 
Tuesday, March 12, 2024
Yee, HSU, FMCG, LTD, Printing, ODM, Carbon, OEM, Competition, Golf, USD, Marketing, Alibaba Group, Certification, Data analysis, TIER, Electronics, The Hoffman Agency, SME, SIGMA, Textile, Communication, Motorcycle, ESG, DFK, AI, Ship, FUI, PEI, PAX, Growth, HARDWARE, Sports equipment, JET, OBM, CHIN, CNC, Ecosystem, ISO, Car, Online shopping

TAIPEI, March 12, 2024 /PRNewswire/ -- The 16 finalists of the 10th "Taiwan E-Talent Competition" officially announced on 6 March. The selected finalists include internationally recognized hidden champions, seasoned manufacturing companies, and emerging stars in international trade. The diverse industries and product categories highlight the strong capabilities of Taiwan's small and medium-sized enterprises (SMEs) in products and services, earning widespread acclaim.

Key Points: 
  • The selected finalists include internationally recognized hidden champions, seasoned manufacturing companies, and emerging stars in international trade.
  • Taiwan E-Talent Competition announced the top 16 finalists, demonstrating Taiwan enterprises' solid quality trusted by international buyers.
  • The top 16 SMEs selected have witnessed the pivotal role of AI technology, data analysis, and short video content in business transformation.
  • They have also challenged conventional operations to achieve remarkable results in the international market, some even have developed a "one-stop" service and integrated trade model.

Hoffman Agency Names Gerard LaFond to Lead North America

Retrieved on: 
Wednesday, February 14, 2024
Technology, Professional Services, Digital Marketing, Social Media, Search Engine Optimization, Search Engine Marketing, Media, Blogging, Content Marketing, Other Communications, Public Relations, Investor Relations, Marketing, Other Technology, Communications, Software, Internet, Consulting, Acquisition, Artificial intelligence, Digital, The Hoffman Agency, Growth, Communication, Pedigree, Film industry

The Hoffman Agency has tapped Gerard LaFond as managing director of North America.

Key Points: 
  • The Hoffman Agency has tapped Gerard LaFond as managing director of North America.
  • LaFond, who joined the consultancy two years ago as chief digital officer, will succeed Lou Hoffman, who will turn his focus to global operations.
  • “There’s a natural progression to him moving into the new role.”
    There’s never been a more exciting time in tech, according to LaFond.
  • In recognition of Kymra Knuth’s role in this growth and leading the consultancy’s Portland office, she’s been promoted to chief client officer, North America.

New Scholarship for California Community College Students Attending an HBCU to Study Communications

Retrieved on: 
Tuesday, January 31, 2023
Content Marketing, Other Communications, Consulting, Marketing, Advertising, Communications, Professional Services, Digital Marketing, University, Education, GPA, HBCU, Creativity, Historically black colleges and universities, Interest, The Hoffman Agency, Student, Nursing

Interested students can upload their application at The Hoffman Agency | HBCU Scholarship .

Key Points: 
  • Interested students can upload their application at The Hoffman Agency | HBCU Scholarship .
  • Members of the selection council include:
    Young noted that the California community college system has been cultivating relationships with HBCUs for going on 8 years.
  • “Any California community college student with a GPA of 2.0 or higher is guaranteed admission to one of our 39 partner HBCU institutions.”
    Of the roughly 1.8M students attending California community colleges., the vast majority come from diverse backgrounds.
  • To administer the scholarship, The Hoffman Agency established a non-profit foundation in California as the legal entity, the LPJ Foundation (entity #5261937).

The Hoffman Agency Celebrates 35 Years of Geeking Out

Retrieved on: 
Monday, November 21, 2022
Social Media, Search Engine Optimization, Search Engine Marketing, Blogging, Technology, Other Communications, Digital Marketing, Public Relations, Investor Relations, Marketing, Communications, Content Marketing, Other Technology, Well, Marketing, Creativity, The Hoffman Agency, Multimedia, Provocation, Culture, Acquisition, Work, Geek, Heart, Knowledge, Entertainment, Silicon

View the full release here: https://www.businesswire.com/news/home/20221121005070/en/

Key Points: 
  • View the full release here: https://www.businesswire.com/news/home/20221121005070/en/
    To mark its 35th anniversary, The Hoffman Agency lands on Geeks @ Heart as manifesto.
  • Well, it doesn't in itself it just means that we have been around the sun 35 times.
  • Or, if you're into this sort of thing, the number 35 represents a combination of mystic energies from the two numerals, including expansion, creativity and progress.
  • The Hoffman Agency brings the best of both worlds to its clients the high touch of a boutique, with the sophistication in services associated with the mega shops.

The Hoffman Agency Taps Adobe Veteran to Establish a Global Talent Marketing Practice

Retrieved on: 
Monday, October 24, 2022
Technology, Human Resources, Consulting, Public Relations, Investor Relations, Marketing, Other Technology, Advertising, Communications, Professional Services, Adobe, Culture, Growth, EVP, ASML, Organization, Korn Ferry, The Hoffman Agency, Multimedia, Technology, Acquisition, Industry, CEO, City, Creative industries

The Hoffman Agency, a communications consultancy focused on the tech sector, today announced that Natalie Kessler has joined the firm as EVP, Global Talent Marketing Practice.

Key Points: 
  • The Hoffman Agency, a communications consultancy focused on the tech sector, today announced that Natalie Kessler has joined the firm as EVP, Global Talent Marketing Practice.
  • View the full release here: https://www.businesswire.com/news/home/20221024005018/en/
    Natalie Kessler joins The Hoffman Agency as EVP, Global Talent Marketing Practice.
  • (Photo: Business Wire)
    She will establish and lead the consultancys global practice to assist companies in talent acquisition and employee branding.
  • Previously, Kessler held the role of Global Talent Marketing and Employee Brand Leader for Adobe.

The Hoffman Agency Wins Global Integrated Communications Brief with Cybersecurity Leader Trellix

Retrieved on: 
Monday, April 4, 2022
Security, Communications, Technology, Social Media, Software, Public Relations, Investor Relations, Study of global communication, Organization, The Hoffman Agency, Â, Automation, CEO, Intelligence, Industry, Technology, Review, XDR, Public relations, Machine learning, Mark (given name), EMEA, FireEye, Social media, Risk management, Trellix, THE HOFFMAN AGENCY, TRELLIX

The Hoffman Agency has won the retained global agency brief with Trellix , the cybersecurity company delivering the next generation of extended detection and response (XDR).

Key Points: 
  • The Hoffman Agency has won the retained global agency brief with Trellix , the cybersecurity company delivering the next generation of extended detection and response (XDR).
  • Following a competitive review, Trellix has appointed The Hoffman Agency as its agency of record, supporting Trellix with public relations, content and social in the U.S. and EMEA as well as expanding its existing relationship in APAC.
  • We were looking to uplevel our communications programs to align with our next-generation approach to cybersecurity and the evolution of our business, said Sara Aiello, vice president, Global Communications at Trellix.
  • Hoffman understood our vision and has the skills and energy to deliver on an integrated global strategy across traditional and social media.

The Hoffman Agency Promotes Caroline Hsu to Chief Global Officer

Retrieved on: 
Thursday, March 24, 2022
The Hoffman Agency, HQ, Multimedia, CEO, Friction, Traction, Management, Tutoring

said Lou Hoffman, CEO of the Hoffman Agency.

Key Points: 
  • said Lou Hoffman, CEO of the Hoffman Agency.
  • From this position of strength, now is the time to push the limits on what it means to be a communications consultancy with global reach."
  • Hsu pointed out that the concept of a centralized HQ pushing out communications and content to satellite offices doesn't reflect today's reality.
  • Hsu will continue as the company's APAC Managing Director with some regional responsibilities moving to other senior leaders in Asia.

The Hoffman Agency Hires Gerard LaFond as North America Chief Digital Officer

Retrieved on: 
Tuesday, January 25, 2022
Technology, Mobile, Wireless, Finance, Consulting, Professional Services, Software, Networks, Internet, Data Management, Mark (given name), Industry, Social media, Transport, Creativity, Multimedia, Lafond, Digital, The Hoffman Agency, Time, Immersion, Public relations, Marketing

Affirming its commitment to integrated communications, The Hoffman Agency today announced that Gerard LaFond has taken the role of North America chief digital officer.

Key Points: 
  • Affirming its commitment to integrated communications, The Hoffman Agency today announced that Gerard LaFond has taken the role of North America chief digital officer.
  • Weve leaned into digital and content for some time, but hiring Gerard signals full immersion, pass the snorkel.
  • His mission at The Hoffman Agency will be to transform the consultancys North American operation to a digital first mentality, a direction already underway in Asia Pacific and Europe.
  • Im excited to open an East Coast office and grow our digital practice at The Hoffman Agency, said Chief Digital Officer Gerard LaFond.

The Hoffman Agency Names Syreeta Mussante North America Managing Director

Retrieved on: 
Wednesday, August 21, 2019
Marketing, Communications, Public relations, Investor relations, The Hoffman Agency

The Hoffman Agency, a global communications consultancy, today announced that Syreeta Mussante has taken the role of North America managing director effective September 3.

Key Points: 
  • The Hoffman Agency, a global communications consultancy, today announced that Syreeta Mussante has taken the role of North America managing director effective September 3.
  • View the full release here: https://www.businesswire.com/news/home/20190821005049/en/
    Mussante arrives at the Agency after five years at the Bateman Group where she was executive vice president.
  • Its rare to find an individual who is a rainmaker and also deeply cares about the service delivery for existing clients, said Lou Hoffman, CEO of The Hoffman Agency.
  • In our increasingly global business climate, the ability to provide truly integrated communications across geographies is a differentiator, said Mussante.

Hotwire and The Hoffman Agency Form Exclusive Partnership in Asia

Retrieved on: 
Tuesday, April 2, 2019
Technology, Other Technology, Professional services, Consulting, Communications, Advertising, Marketing, Public relations, Investor relations, The Hoffman Agency, Hotwire, Expedia Group, Surnames, Hoffman, Powermasters, Companies

Hotwire, the global communications agency, today announces an exclusive partnership with The Hoffman Agency to collaborate in Asia.

Key Points: 
  • Hotwire, the global communications agency, today announces an exclusive partnership with The Hoffman Agency to collaborate in Asia.
  • The exclusive partnership with The Hoffman Agency consolidates Hotwires current multi-agency solution in Asia down to one firm, a move which Hotwire Group CEO Barbara Bates believes will further strengthen its credentials as a true alternative to the established global owned networks.
  • By partnering with The Hoffman Agency, we add deep capability and experience across Asia in one sweep.
  • Together, Hotwire and The Hoffman Agency can provide a single point of access to any client looking for a deeply experienced, tech focused regional or global agency solution.