Beyond Meat

• Impact Podcast with John Shegerian has announced a roster of ESG, sustainability and corporate responsibility all-stars from many of the world’s leading brands as guests this season.
• The Webby Award honored show is hosted by John Shegerian, Co-Founder, Chairman and CEO of ERI , the nation’s leading fully integrated IT and electronics asset disposition provider and cybersecurity-focused hardware destruction company.
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• “Our current lineup of guests features innovation leaders who work every day to help make our world a better place.

• Mark Reinbold, who serves as Vice President, Global Sustainable Infrastructure at Johnson Controls , is a featured guest this week on the Impact Podcast with John Shegerian .
• Johnson Controls is the global leader for smart, healthy, and sustainable buildings.
• “Our audience is sure to be inspired by Mark’s story and insights.”
  “John’s passion for making our world a better place comes alive in his Impact Podcast,” said Reinbold.
• The Impact Podcast with John Shegerian is available for listening on ImpactPodcast.com , Apple’s iTunes , Amazon Music, Google Podcasts , Spotify , libsyn , and as part of iHeartRadio’s digital broadcast, reaching over 120 million users.

• But despite sustained growth for several years, sales of plant-based meat products are now stagnating.
• The environmental benefits of adopting a diet that is less reliant on meat have been well-established.
• However, a growing ideological divide over the environment means traditional ways of encouraging people to eat plant-based meat – promoting its green credentials – could be harming sales, according to research.

Criticism of plant-based meat

• The plant-based meat market has certainly been criticised for high prices compared with animal meat.
• As plant-based meat is a relatively new product, the long-term health implications of directly replacing animal meat with it are unknown.
• Research also warns against assuming that plant-based meat is nutritionally equivalent to animal meat.
• We analysed press releases from Beyond Meat to understand how the benefits of plant-based meat are being communicated to consumers, to see if this could be a driver of the ideological divide over plant-based meat.

Testing ads about the environment

• We developed mock Facebook ads that described either the health and environmental benefits of plant-based meat, or just the health benefits.
• We found that advertising content based on the environment turned off the conservative consumers involved in our study.
• We found that environmental messaging is incongruent to conservative consumers, meaning these ads don’t spark either their curiosity or interest.

• Amateur final match, is a featured guest this week on the Impact Podcast with John Shegerian .
• The show is hosted by Shegerian, Co-Founder and Chairman/CEO of ERI .
• Scott is a Certified PGA Professional and his passion for teaching has been showcased by his role as Director of Instruction for Golfweek.
• The Impact Podcast with John Shegerian is available for listening on ImpactPodcast.com , Apple’s iTunes , Amazon Music, Google Podcasts , Spotify , libsyn , and as part of iHeartRadio’s digital broadcast, reaching over 120 million users.