Click fraud

Lunio Raises $15 Million To Protect Marketers from Click Fraud, Fake Users and Malicious Bots

Retrieved on: 
Friday, September 30, 2022
YouTube, Efficiency, Â, Advertising, Click fraud, Series, Warner, LinkedIn, Acquisition, Growth, Google, Data analysis, Social media, Big data, CEO, Technology, Instagram, EMEA, Fraud, TikTok, Marketing, Budget, Online shopping, Pharmaceutical industry, Cryptocurrency, Reddit, Facebook

Lunio Raises $15 Million To Protect Marketers from Click Fraud, Fake Users and Malicious Bots

Key Points: 
  • Lunio Raises $15 Million To Protect Marketers from Click Fraud, Fake Users and Malicious Bots
    Lunio Raises $15 Million To Protect Marketers from Click Fraud, Fake Users and Malicious Bots
    Lunio, the leading digital ad protection solution against fake users and malicious bots, today announced the closing of a $15 million Series A funding led by Smedvig Capital.
  • The company helps marketers maximise their advertising budgets by identifying and excluding fake, non-human, and zero-value traffic coming from different acquisition channels.
  • This latest funding round also included participation from senior leaders in the advertising-technology space from companies including Google and Warner.
  • By preventing activity from bots, unwanted traffic sources, fraud and malicious publishers, marketers can save money and reinvest it back into their top-performing ad campaigns.

Deezer appoints TrafficGuard for advertising verification and fraud prevention

Retrieved on: 
Thursday, February 4, 2021
Marketing, Online advertising, E-commerce, Ad fraud, Fraud, Advertising, Deezer, Mobile advertising, Click fraud

PERTH, Australia, Feb. 4, 2021 /PRNewswire-PRWeb/ -- Leading ad fraud prevention specialist, TrafficGuard, announced today that it has been appointed by music streaming service, Deezer, to protect and verify their mobile app advertising.

Key Points: 
  • PERTH, Australia, Feb. 4, 2021 /PRNewswire-PRWeb/ -- Leading ad fraud prevention specialist, TrafficGuard, announced today that it has been appointed by music streaming service, Deezer, to protect and verify their mobile app advertising.
  • Invalid traffic, or ad fraud as it is commonly referred to, accounts for 44% of ad clicks analysed by TrafficGuard, as well as 30% of installs for mobile app advertisers.
  • TrafficGuard was chosen after an extensive and rigorous evaluation of solutions to protect Deezer's global mobile advertising.
  • With solutions that allow measurement and verification of different digital advertising channels and campaign types, TrafficGuard wants all businesses to be able to verify their traffic.

25% of U.S. Device Identifiers Are Invalid: White Paper Released by Leading Data Exchange Platform BDEX

Retrieved on: 
Monday, September 21, 2020
Online advertising, Internet fraud, Crime, Articles, Crimes, Property crimes, Deception, Click fraud, Fraud, Masking, Spamming, Spam

Ad-fraud, such as click-farm traffic, click spamming and geo-masking, has a large impact on creating erroneous data.

Key Points: 
  • Ad-fraud, such as click-farm traffic, click spamming and geo-masking, has a large impact on creating erroneous data.
  • Fraud operations have been rampant for years and only continue to grow more sophisticated, bypassing some of the industry's most nuanced filters and fraud detection practices.
  • BDEX found that on average 25% of device identifiers is unusable.
  • Eliminating bad consumer data can improve return on advertisement spend (ROAS) by as much as 43%.

Mintegral's Ad Serving Strategy & Click Analysis Explained

Retrieved on: 
Wednesday, September 9, 2020
Online advertising, Ad serving, World Wide Web, Mass media, Internet, Ad fraud, Click fraud

Mintegral's ad serving practices have been misclassified as fraud when, in practice, the ad optimization algorithms are considering engagement with ads shown in the app (regardless of the source of the ad) as additional signals, for serving follow-up ads the user is more likely to engage with.

Key Points: 
  • Mintegral's ad serving practices have been misclassified as fraud when, in practice, the ad optimization algorithms are considering engagement with ads shown in the app (regardless of the source of the ad) as additional signals, for serving follow-up ads the user is more likely to engage with.
  • Mintegral has been accused of collecting click data in order to claim credit for app installs over another ad network's click.
  • Mintegral has collected URLs accessed by users, the data points referred to as "click data", but does not, and have never used this data for click hijacking.
  • [1] A secondary click is a click on an ad which had a previous click, where the user did not convert.

Mintegral's Ad Serving Strategy & Click Analysis Explained

Retrieved on: 
Wednesday, September 9, 2020
Online advertising, Ad serving, World Wide Web, Mass media, Internet, Ad fraud, Click fraud

Mintegral's ad serving practices have been misclassified as fraud when, in practice, the ad optimization algorithms are considering engagement with ads shown in the app (regardless of the source of the ad) as additional signals, for serving follow-up ads the user is more likely to engage with.

Key Points: 
  • Mintegral's ad serving practices have been misclassified as fraud when, in practice, the ad optimization algorithms are considering engagement with ads shown in the app (regardless of the source of the ad) as additional signals, for serving follow-up ads the user is more likely to engage with.
  • Mintegral has been accused of collecting click data in order to claim credit for app installs over another ad network's click.
  • Mintegral has collected URLs accessed by users, the data points referred to as "click data", but does not, and have never used this data for click hijacking.
  • [1] A secondary click is a click on an ad which had a previous click, where the user did not convert.

‘Click Fraud @ Sonic Ping’ follows two friends on a worldwide endeavor revealing online and real-life crime

Retrieved on: 
Thursday, July 2, 2020
Online advertising, Crime, Click fraud, Consumer fraud, Internet fraud, Click, Fraud, Human behavior, Articles

The click fraud conspiracy outlined in the book was real at the time.

Key Points: 
  • The click fraud conspiracy outlined in the book was real at the time.
  • I had always wanted to write a novel and it was a good device.
  • Click Fraud @ Sonic Ping can be purchased online at: https://www.amazon.com/Click-Fraud-Morgan-Rodger-Truscott-ebook/dp/B07Z8... .
  • Orlando Stephenson and his wife Cynthia live in Grand Rapids, Michigan, where he writes and oversees various business that he founded.

BlockClick - Click Fraud's Groundbreaking Worst Enemy

Retrieved on: 
Tuesday, July 10, 2018
Marketing, World Wide Web, Digital marketing, Online advertising, E-commerce, Pricing, Click fraud, Consumer fraud, Advertising, Pay-per-click, Share of voice

BlockClick is the cutting-edge solution to the problem of click fraud.

Key Points: 
  • BlockClick is the cutting-edge solution to the problem of click fraud.
  • BlockClick works by verifying that every click originates from a quality and unique traffic source.
  • An important aspect of the value BlockClick offers is a smart contract between the advertiser and publisher.
  • BlockClick is dedicated to changing the nature of digital advertising in a way that is better for both publishers and advertisers alike.