Ad fraud

European Study Shows Minimal Ad Fraud When Multiple Supply Chain Participants Adopt Rigorous Standards

Retrieved on: 
Thursday, July 22, 2021
Fraud, Crime, Marketing, Ad fraud, Human behavior, Online advertising, Advertising

WASHINGTON and LONDON, July 22, 2021 /PRNewswire/ -- The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity and strengthen brand safety in the digital advertising supply chain, today released its third annual benchmark study of ad fraud in Europe showing extremely low rates of fraud when multiple supply chain participants all adopted the same high anti-fraud standards.

Key Points: 
  • WASHINGTON and LONDON, July 22, 2021 /PRNewswire/ -- The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity and strengthen brand safety in the digital advertising supply chain, today released its third annual benchmark study of ad fraud in Europe showing extremely low rates of fraud when multiple supply chain participants all adopted the same high anti-fraud standards.
  • "Despite that increase in attacks, this study showed that ad fraud rates remained very low in the European channels where companies have required their partners to set the same high standards they had adopted against fraud.
  • The 2020 European fraud study confirmed the same low fraud rate had been maintained across TAG Certified Channels in Europe from the prior year.
  • This is the third European annual TAG Fraud Benchmark Study conducted by The 614 Group, and it continues to follow the methodology of the prior studies.

Mobiquity Launches New AI Powered Features to Advangelists Platform - AdWrap

Retrieved on: 
Thursday, July 8, 2021
Online advertising, OTC Markets Group, Ad fraud, Inventory, Working capital management, Business, Management

NEW YORK, July 08, 2021 (GLOBE NEWSWIRE) -- Mobiquity Technologies , Inc. (OTCQB: MOBQ), a leading provider of next-generation advertising technology, is introducing its auto generated campaign wrap-up reports - AdWrap.

Key Points: 
  • NEW YORK, July 08, 2021 (GLOBE NEWSWIRE) -- Mobiquity Technologies , Inc. (OTCQB: MOBQ), a leading provider of next-generation advertising technology, is introducing its auto generated campaign wrap-up reports - AdWrap.
  • The insights and inferences help advertisers understand where they should be directing their Ad spend and help drive the vision of a true Self Serve Platform.
  • AdWrapprovides seamless end-to-end insight-based reporting that encapsulates the decision making process, the inventory selection process, and ad fraud detection algorithms.
  • It also brings years of experience from human insights that are put into campaign optimization into a singular output.

Pixalate Unveils Monthly Publisher Trust Index: Ad Industry's First Mobile & CTV App Ranking System Based on Traffic Quality; Launches free diagnostic report for publishers

Retrieved on: 
Monday, May 24, 2021
Online advertising, Criteo, Marketing, Ad fraud, E-commerce

The Publisher Trust Indexes feature more than 200 unique Pixalate Top 100 rankings for mobile and CTV apps.

Key Points: 
  • The Publisher Trust Indexes feature more than 200 unique Pixalate Top 100 rankings for mobile and CTV apps.
  • "Empowering publishers to identify and assess their ad fraud and privacy compliance risks will create a more transparent and trustworthy programmatic ad supply chain."
  • App publishers will have the ability to request a free "Publisher Diagnostic Report" to gain powerful insights and understand how buyers evaluate their business.The report provides publishers insights to better manage their reputation and improve quality.
  • "Pixalate's Publisher Trust Index, and its free Publisher Diagnostic Report, are a great toolset to help identify invalid traffic for mobile and CTV app publishers," said Francois Zolezzi, Head of Supply Quality, Criteo.

Escalated.io Offers a Smarter, More Efficient Way to Prevent Ad Fraud

Retrieved on: 
Tuesday, April 27, 2021
Online advertising, Ad fraud, Fraud, Blacklist

b'CARMEL, Ind., April 27, 2021 /PRNewswire/ --Escalated.io ( https://escalated.io ) has announced its Client and Device Blocklist service for blocking invalid traffic and preventing ad fraud.

Key Points: 
  • b'CARMEL, Ind., April 27, 2021 /PRNewswire/ --Escalated.io ( https://escalated.io ) has announced its Client and Device Blocklist service for blocking invalid traffic and preventing ad fraud.
  • The specific problem this creates is that unless a particular client has nearly exact overlap with these threats, the list will otherwise prove to be ineffective at blocking out significant amounts of invalid traffic and preventing ad fraud.
  • Prevent them from passing through your platform and spreading downstream.\nSSPs/DSPs: Don\'t waste resources firing auctions for IVT or answering invalid bid requests.
  • Escalated.io employs innovative methods that are designed to solve problems for companies of all sizes and enable coverage in nearly any scenario.

Ad Fraud Rates Improve but Brand Risk Rises Globally, New IAS Report Shows

Retrieved on: 
Monday, April 19, 2021
Articles, Brand, Communication design, Graphic design, Product management, Ad fraud, Risk, Marketing, Economy

IAS measures brand risk globally based on the number of pages scored as medium or higher risk to brands.

Key Points: 
  • IAS measures brand risk globally based on the number of pages scored as medium or higher risk to brands.
  • Adult content was the primary driver of increased brand risk across all formats globally, generally followed by hate speech.
  • The report uncovered that while mobile web video remained the safest inventory when optimized against ad fraud, holding steady at 0.3% for all of 2020, it was the highest for global brand risk at 8.6%.
  • The Media Quality Report analyzed trillions of global data events from ad campaigns that ran between July 1 and December 31, 2020.

Connected TV (CTV) Ad Supply Trends Report 2020: Global Programmatic CTV Ad Spend Increases 2.2x in "Year of CTV"

Retrieved on: 
Tuesday, March 23, 2021
Online advertising, Mass media, Information and communications technology, Technology, Ad fraud, Fraud, CTV Television Network, CTV, Smart TV

Download a free copy of the report here: 2020 Connected TV Ad Spend Supply Trends Report .

Key Points: 
  • Download a free copy of the report here: 2020 Connected TV Ad Spend Supply Trends Report .
  • Pixalate, a global ad fraud intelligence and marketing compliance platform, works with brands and platforms to prevent invalid traffic and improve ad inventory quality.
  • We offer the only system of collaborative solutions across display, app, video, and OTT/CTV to better detect and eliminate ad fraud.
  • www.pixalate.com
    The content of this press release, and the Connected TV (CTV) Ad Supply Trends Report 2020(the "Report"), reflect Pixalate's opinions with respect to factors that Pixalate believes can be useful to the digital media industry.

IAS Launches First Industry-Wide Digital Ad Verification Training Program

Retrieved on: 
Tuesday, March 23, 2021
Integral Ad Science, Online advertising, Verification, Ad fraud, Accreditation

NEW YORK, March 23, 2021 /PRNewswire/ --Integral Ad Science (IAS), a global leader in digital ad verification, has launched IAS Academy , the industry's first globally accredited training program for digital ad verification.

Key Points: 
  • NEW YORK, March 23, 2021 /PRNewswire/ --Integral Ad Science (IAS), a global leader in digital ad verification, has launched IAS Academy , the industry's first globally accredited training program for digital ad verification.
  • "IAS Academy empowers marketers with best-in-class training and tools so they can make well-informed decisions about the verification of digital ad quality," said Tony Marlow, CMO, IAS.
  • The training program covers in-depth digital ad verification topics such as brand suitability and ad fraud, media quality measurement, programmatic, and advertising channels and environments including mobile, video, CTV and more.
  • IAS Academy includes self-paced assessments and four badge levels: IAS Verification Foundation; IAS Product Expert; IAS Verification Specialist: Set Up; and IAS Verification Specialist: Tagging & Technical.

TronTV Selects Kubient as Premiere Transparent Programmatic Partner for Ad Fraud Prevention Through KAI

Retrieved on: 
Wednesday, March 3, 2021
Online advertising, Digital marketing, Marketing, E-commerce, Real-time bidding, Ad fraud, The Trade Desk, Smaato

"We look forward to working with TronTV to ensure its ecosystem remains premium and free of ad fraud, continuing to attract advertisers to its platform."

Key Points: 
  • "We look forward to working with TronTV to ensure its ecosystem remains premium and free of ad fraud, continuing to attract advertisers to its platform."
  • TronTV turned to Kubient for its expertise in fraud prevention and its proprietary Kubient Artificial Intelligence (KAI) to identify, flag, and prevent ad fraud in real time, enabling advertisers to bid on inventory without hesitation for fear of fraudulent traffic.
  • TronTV has a unique advertising experience because their content and ads are distributed through multiple owned and operated platforms.
  • Kubient's platform provides a transparent programmatic environment with proprietary artificial intelligence-powered pre-bid ad fraud prevention, and proprietary real-time bidding (RTB) marketplace automation for the digital out of home industry.

Deezer appoints TrafficGuard for advertising verification and fraud prevention

Retrieved on: 
Thursday, February 4, 2021
Marketing, Online advertising, E-commerce, Ad fraud, Fraud, Advertising, Deezer, Mobile advertising, Click fraud

PERTH, Australia, Feb. 4, 2021 /PRNewswire-PRWeb/ -- Leading ad fraud prevention specialist, TrafficGuard, announced today that it has been appointed by music streaming service, Deezer, to protect and verify their mobile app advertising.

Key Points: 
  • PERTH, Australia, Feb. 4, 2021 /PRNewswire-PRWeb/ -- Leading ad fraud prevention specialist, TrafficGuard, announced today that it has been appointed by music streaming service, Deezer, to protect and verify their mobile app advertising.
  • Invalid traffic, or ad fraud as it is commonly referred to, accounts for 44% of ad clicks analysed by TrafficGuard, as well as 30% of installs for mobile app advertisers.
  • TrafficGuard was chosen after an extensive and rigorous evaluation of solutions to protect Deezer's global mobile advertising.
  • With solutions that allow measurement and verification of different digital advertising channels and campaign types, TrafficGuard wants all businesses to be able to verify their traffic.

BidMind by Fiksu Taps Pixalate to confront Ad Fraud in Connected TV/OTT

Retrieved on: 
Wednesday, February 3, 2021
Online advertising, Digital marketing, Marketing, Ad fraud, The Trade Desk

BOSTON, Feb. 3, 2021 /PRNewswire/ -- BidMind by Fiksu , a Connected TV/OTT advertising platform, has chosen Pixalate , a global ad fraud intelligence and marketing compliance platform, to combat invalid traffic (IVT) in OTT/CTV advertising.

Key Points: 
  • BOSTON, Feb. 3, 2021 /PRNewswire/ -- BidMind by Fiksu , a Connected TV/OTT advertising platform, has chosen Pixalate , a global ad fraud intelligence and marketing compliance platform, to combat invalid traffic (IVT) in OTT/CTV advertising.
  • By utilizing Pixalate's pre-bid ad fraud detection and measurement solutions, BidMind customers will gain access to high-quality inventory while maintaining brand safety.
  • BidMind by Fiksu is a self-serve CTV advertising platform, launched by Fiksu, a renowned, cross-environment programmatic DSP.
  • Pixalate, a global ad fraud intelligence and marketing compliance platform, works with brands and platforms to prevent invalid traffic and improve ad inventory quality.