Ad serving | Jotup

Weibo Corporation Announces Proposed Offering of American Depositary Shares in connection with the Delta Placement of Borrowed ADSs

Retrieved on:

Wednesday, November 29, 2023

Sale, Telephone, EDGAR, Form, Weibo Corporation, Delta, ADS, Goldman Sachs, Note, Social media, American depositary receipt, Ad serving, WB, Borrowed, Security (finance), Weibo

Concurrently with the Notes Offering, the ADS Borrower will sell the Borrowed ADSs in a separate offering registered with the U.S. Securities and Exchange Commission (the "SEC") offered by the underwriter pursuant to a prospectus supplement and an accompanying base prospectus, as described below (the "Delta Placement of Borrowed ADSs").

Key Points:

Concurrently with the Notes Offering, the ADS Borrower will sell the Borrowed ADSs in a separate offering registered with the U.S. Securities and Exchange Commission (the "SEC") offered by the underwriter pursuant to a prospectus supplement and an accompanying base prospectus, as described below (the "Delta Placement of Borrowed ADSs").
The number of Borrowed ADSs will be determined at the time of pricing of the Delta Placement of Borrowed ADSs.
The ADS Borrower or its affiliate will receive all of the proceeds from the sale of the Borrowed ADSs.
If the Notes Offering is not consummated, the ADS Lending Agreement will terminate, the Delta Placement of Borrowed ADSs will terminate and all Borrowed ADSs (or ADSs fungible with Borrowed ADSs) must be returned to the Company.

Adshares Protocol Now Enables Video Ads amid a New Roadmap Announcement

Retrieved on:

Thursday, March 10, 2022

In a yet another systemic update - the Adshares protocol now enables buying and placing video advertisements across the Web.

Key Points:

In a yet another systemic update - the Adshares protocol now enables buying and placing video advertisements across the Web.
So far, the HTML banner based on Adshares protocol gave the opportunity to embed an .mp4 file stored elsewhere.
We bothered - because we're striving everyday to create the most ad tech- and user-friendly blockchain advertising protocol," said Maciej Pilarczyk, Adshares Head of Product.
The ready-made Adshares protocol allows processing a large number of advertising microtransactions, creating a financially advantageous environment for publishers and advertisers without intermediaries.

Smart Acquires Cookie-free CTV and Video Advertising Platform Dynadmic.

Retrieved on:

Monday, July 5, 2021

Marketing, Advertising, Communications, Technology, Software, Marketing, Online advertising, Mass media, Smart Adserver, Ad serving, Smart TV, Targeted advertising, Advertising network, CTV Television Network, Advertising, Smart, DynAdmic, SMART, DYNADMIC

Smart AdServer, the leading independent ad monetization platform, today announces its acquisition of DynAdmic, the integrated video advertising marketplace, and accelerates its growth in CTV and media services.

Key Points:

Smart AdServer, the leading independent ad monetization platform, today announces its acquisition of DynAdmic, the integrated video advertising marketplace, and accelerates its growth in CTV and media services.
DynAdmic operates exclusive video advertising campaigns, 40% of which is for OTT and Connected TV.
The addition of DynAdmic complements Smarts cookie-free and CTV strengths, which are the most critical shifts in our industry, explains Arnaud Creput - Smart CEO.
DynAdmic curates digital video advertising inventory from the worlds leading websites by utilizing smart semantic targeting and activating brand safety and fraud security, while focusing on campaign performance metrics.

MOLOCO Launches Dynamic Creative for Programmatic Mobile Advertising

Retrieved on:

Tuesday, June 15, 2021

Online advertising, Marketing, Ad serving, Personalized marketing, Creative technology, World Wide Web

REDWOOD CITY, Calif., June 15, 2021 /PRNewswire-PRWeb/ --MOLOCO ( http://www.moloco.com ), a leader in machine learning and growth solutions for mobile marketers, announced today the launch of Dynamic Creative for programmatic advertising.

Key Points:

REDWOOD CITY, Calif., June 15, 2021 /PRNewswire-PRWeb/ --MOLOCO ( http://www.moloco.com ), a leader in machine learning and growth solutions for mobile marketers, announced today the launch of Dynamic Creative for programmatic advertising.
MOLOCO's Dynamic Creative automatically designs, deploys and optimizes personalized ad creative for every individual at the moment of ad serving for app marketers in e-commerce, entertainment and other app categories.
Working in conjunction with MOLOCO Cloud, a cloud-based programmatic advertising platform, Dynamic Creative delivers automatically optimized ad campaigns across the programmatic ecosystem.
MOLOCO is a programmatic advertising company that empowers mobile businesses to unleash the power of their data for fast, sustainable growth.

Aniview’s Video-ad Solution Doubles Jagran New Media’s Advertising Revenues

Retrieved on:

Tuesday, June 1, 2021

Technology, Other Communications, Publishing, Marketing, Other Technology, Advertising, Communications, Audio, Video, Data management, Online advertising, Advertising revenue, Jagran Prakashan Limited, Ad serving, Mass media

With Aniviews video ad player solution, Jagran New Media eyes a twofold surge in its advertising revenues, while also gaining full control over its ad operations.

Key Points:

With Aniviews video ad player solution, Jagran New Media eyes a twofold surge in its advertising revenues, while also gaining full control over its ad operations.
Consolidating their operations around a single platform, including ad servers and a marketplace, instead of involving multiple third parties allows publishers to fully own their advertising efforts.
By deploying Aniviews end-to-end AdOps solution, Jagran takes back control over the use of its video-ad inventory and enjoys the transparency provided by Aniview, fully compatible with Jagrans Google dashboard.
After partnering with Aniview, we can for the first time enjoy full control over our video advertising, says Dinesh Joshi, Jagran New Medias AVP for Ad Monetization.

AdPlayer.Pro Outstream Video Ad Tech Provider Reports Q1 2021 Results

Retrieved on:

Tuesday, May 18, 2021

E-commerce, World Wide Web, Online advertising, Video hosting, Alphabet Inc., Social media, YouTube, Digital marketing, Ad serving

b'KYIV, Ukraine, May 18, 2021 /PRNewswire-PRWeb/ --AdPlayer.Pro, a global provider of advanced outstream video advertising solutions reports Q1 2021 results, surpassing the daily volume of 42 000 000 video ad impressions served in partnership with the company\'s publishers.\nAccording to Anton Liaskovskyi, the AdPlayer.Pro CEO, the company has come a long way since Q1 2020, when virtually no one could forecast such an unprecedented event as the pandemic, and the profound impact it would have on the global online video advertising market.\n"The good news is, our Q1 2021 results once again prove that the worst is definitely in the past.

Key Points:

b'KYIV, Ukraine, May 18, 2021 /PRNewswire-PRWeb/ --AdPlayer.Pro, a global provider of advanced outstream video advertising solutions reports Q1 2021 results, surpassing the daily volume of 42 000 000 video ad impressions served in partnership with the company\'s publishers.\nAccording to Anton Liaskovskyi, the AdPlayer.Pro CEO, the company has come a long way since Q1 2020, when virtually no one could forecast such an unprecedented event as the pandemic, and the profound impact it would have on the global online video advertising market.\n"The good news is, our Q1 2021 results once again prove that the worst is definitely in the past.
More importantly, we\'re back on track with the accelerating growth of video ad serving volumes, so the forecasts for Q2 - Q4 are optimistic," he claimed.\n"And, 90% of respondents of our survey, conducted among the top AdPlayer.Pro partners in April 2021, are also optimistic regarding their business results in 2021, which is great," he added.\nAs for the functional upgrades, back in March 2021 AdPlayer.Pro released the brand-new video ad server functionality - "YouTube Demand", which enables connecting videos from a brand\'s YouTube channel as a Demand source for outstream video ad placements on a publisher\'s website.\nAccording to Mr. Liaskovskyi, the introduced functional capabilities have already grown widely-used among the company\'s partners on the Buy side.\n"Well, I can\'t say we\'re surprised the "YouTube Demand" feature is becoming somewhat a hit.
The fact is, it really unlocks exceptional benefits for brands and agencies, both in terms of the streamlined A/B testing of video ad creatives, and the faster traffic acquisition on their YouTube channels, too," he explained.\nFor more details on the AdPlayer.Pro\'s "YouTube Demand" functionality, please visit https://youtu.be/GWA2ZYvEX9U\nFor more information about AdPlayer.Pro video ad tech solutions, please contact [email protected]\nFounded in 2016, AdPlayer.Pro has already distinguished itself in the crowded digital video ad market by being able to meet the ever-changing industry needs with a broad range of innovative outstream video advertising solutions.\n'

Smart AdServer achieves top ranking in "Most Secure Ad Platforms" of 2020 According to Recent Analysis by Confiant

Retrieved on:

Thursday, April 1, 2021

Data security, Online advertising, Malware, Smart Adserver, Computer security, Ad serving, Computing

Smart AdServer was shown to have the lowest security violations rate amongst sell side platforms in 2020.

Key Points:

Smart AdServer was shown to have the lowest security violations rate amongst sell side platforms in 2020.
"We are very happy to be the most secure global SSP in the industry for preventing security issues and malicious threats.
Smart AdServer has utilized Confiant, the leader in ad security, since 2016.
The partnership with Confiant reinforces a joint effort to address ad traffic and quality at the core of Smart's operations.

AdsDax continues growth as it surpasses 2 billion ad events recorded on Hedera Hashgraph's Mainnet

Retrieved on:

Tuesday, March 23, 2021

Articles, Decentralization, Cryptocurrencies, Technology, Science and technology, Online advertising, Bitcoin, Blockchain, Advertising, Ad serving

This continued company momentum shows the significant market opportunity and demand for the blockchain-verified advertising technology delivered by AdsDax.

Key Points:

This continued company momentum shows the significant market opportunity and demand for the blockchain-verified advertising technology delivered by AdsDax.
AdsDax uses Hedera's Cryptocurrency and Consensus Services to transparently and securely track events in advertising campaigns, such as impressions, clicks and interactions and then executes real-time cryptocurrency payments to stakeholders within the ad serving process, based on successful ad events.
Talking about the latest milestone, Ian Mullins, AdsDax CEO, stated, "Our rapid growth is the result of our emergence as a leader in the creation of blockchain-tracked advertising technology.
Through AdSpruce, we developed an end-to-end video advertising platform, working with 25+ of the world's top 100 Ad Age brands.

AdPlayer.Pro Video Ad Tech Provider Introduces New YouTube Demand Features

Retrieved on:

Tuesday, March 16, 2021

E-commerce, Marketing, World Wide Web, Online advertising, Digital marketing, Ad serving, YouTube, Advertising, Draft:AdPlayer.Pro

KYIV, Ukraine, March 16, 2021 /PRNewswire-PRWeb/ -- AdPlayer.Pro, a global provider of outstream video ads solutions, has released essential updates for its video ad server users on the Demand side.

Key Points:

KYIV, Ukraine, March 16, 2021 /PRNewswire-PRWeb/ -- AdPlayer.Pro, a global provider of outstream video ads solutions, has released essential updates for its video ad server users on the Demand side.
The released functionality unlocks new marketing opportunities for brands wishing to promote their YouTube channels, while enabling advertising businesses to optimize their resources used for the video ad creatives production.
More importantly, the newly-introduced YouTube Demand feature allows brands and agencies to improve A/B testing of various video ad creatives on a single placement, working with existing YouTube videos, instead of creating new ones each time.
For more information about AdPlayer.Pro video ad tech solutions, please contact [email protected]
Founded in 2016, AdPlayer.Pro has already distinguished itself in the crowded digital video ad market by being able to meet the ever-changing industry needs with a broad range of innovative outstream video advertising solutions.

Smaato's Digital Ad Tech Platform Launches OTT Solution Giving Publishers Complete Control Over Their OTT Monetization Strategy

Retrieved on:

Tuesday, March 9, 2021

Online advertising, E-commerce, Smaato, Advertising agencies, Marketing, Ad serving

OTT publishers can now make just one request to Smaato and access built-in DAI (Dynamic Ad Insertion) controls, Smaato's free ad server and programmatic buyers - all on one platform.

Key Points:

OTT publishers can now make just one request to Smaato and access built-in DAI (Dynamic Ad Insertion) controls, Smaato's free ad server and programmatic buyers - all on one platform.
In addition to DAI, Smaato's key OTT features include dynamic ad breaks, ad pod bidding, ad pod auction types, creative deduplication and competitor separation.
When it comes to OTT and CTV, the biggest challenge advertisers face is getting access to quality ad inventory from publishers.
Smaato's digital ad tech platformis a completely omnichannel, self-serve monetization solution and ad server.