NTENT

Tremor International Ltd (“Tremor” or the “Company”) Notification of Q2 and H1 2021 Results

Retrieved on: 
Friday, July 23, 2021
Marketing, Tremor, Advertising, Essential tremor, NTENT

Tremor is a global company offering an end-to-end technology advertising platform, operating across three core capabilities - Video, Data and CTV.

Key Points: 
  • Tremor is a global company offering an end-to-end technology advertising platform, operating across three core capabilities - Video, Data and CTV.
  • Tremors unique approach is centered on offering a full stack of end-to-end solutions which provides it with a major competitive advantage within the video advertising ecosystem.
  • Tremor Video helps advertisers deliver impactful brand stories across all screens through the power of innovative video technology combined with advanced audience data and captivating creative content.
  • Tremor Videos innovative video advertising technology has offerings in CTV, in-stream, out-stream and in-app.

Australian Ad Tech Veteran Trent Silins Launches Kopa, a Full-Service Contextual Data & Technology Firm to Help APAC Marketers Maximise Their Video Effectiveness and Brand Suitability

Retrieved on: 
Thursday, July 22, 2021
Technology, Other Communications, Finance, Marketing, Advertising, Communications, Professional services, Software, Data management, Kopa, Trent, NTENT, Apac

Kopa , a full-service contextual data and technology firm, announced its official launch today, to help marketers improve their video campaigns from activation to reporting and insights.

Key Points: 
  • Kopa , a full-service contextual data and technology firm, announced its official launch today, to help marketers improve their video campaigns from activation to reporting and insights.
  • Kopa is led by Founder and CEO Trent Silins, who brings more than 15 years of executive leadership experience in the digital video ecosystem in APAC.
  • View the full release here: https://www.businesswire.com/news/home/20210721005802/en/
    Australian Ad Tech Veteran Trent Silins Launches Kopa (Photo: Business Wire)
    The video advertising ecosystem has been on an incredible trajectory in APAC, and Ive seen the growth first-hand, said Trent Silins.
  • Trent has a unique track record of bringing new marketing solutions to the APAC region built with purpose and intent.

Straive Introduces Straive Data Platform (SDP): An End-to-End Data Management Platform Focused on Unstructured Data Solutions

Retrieved on: 
Wednesday, July 21, 2021
Cloud infrastructure, Cloud computing, Microservices, NTENT, Data management, Transaction processing

SINGAPORE, July 21, 2021 /PRNewswire/ -- Straive (erstwhile SPi Global), a market-leader in technology-driven content and data solutions, today announced the launch of its Straive Data Platform (SDP).

Key Points: 
  • SINGAPORE, July 21, 2021 /PRNewswire/ -- Straive (erstwhile SPi Global), a market-leader in technology-driven content and data solutions, today announced the launch of its Straive Data Platform (SDP).
  • SDP is an end-to-end data management platform focused on unstructured data solutions.
  • With its cloud-native and microservices-based architecture, SDP extracts and enriches data from any unstructured source and enables enterprises to harness the power of all data.
  • Murugesh Mayandi, Chief Data Solutions Officer, Straive, said, "Straive Data Platform encapsulates our decades-long experience and our end-to-end capabilities in the data solutions space.

Straive Introduces Straive Data Platform (SDP): An End-to-End Data Management Platform Focused on Unstructured Data Solutions

Retrieved on: 
Wednesday, July 21, 2021
Cloud infrastructure, Cloud computing, Microservices, NTENT, Data management, Transaction processing

SINGAPORE, July 21, 2021 /PRNewswire/ -- Straive (erstwhile SPi Global), a market-leader in technology-driven content and data solutions, today announced the launch of its Straive Data Platform (SDP). SDP is an end-to-end data management platform focused on unstructured data solutions. With its cloud-native and microservices-based architecture, SDP extracts and enriches data from any unstructured source and enables enterprises to harness the power of all data. SDP benefits companies with a faster time to market, better data coverage and provides consistent quality with a scalable solution and a distinctive capability to work with unstructured data.

Key Points: 
  • SINGAPORE, July 21, 2021 /PRNewswire/ -- Straive (erstwhile SPi Global), a market-leader in technology-driven content and data solutions, today announced the launch of its Straive Data Platform (SDP).
  • SDP is an end-to-end data management platform focused on unstructured data solutions.
  • With its cloud-native and microservices-based architecture, SDP extracts and enriches data from any unstructured source and enables enterprises to harness the power of all data.
  • Murugesh Mayandi, Chief Data Solutions Officer, Straive, said, "Straive Data Platform encapsulates our decades-long experience and our end-to-end capabilities in the data solutions space.

GumGum Becomes the First Independent Ad Tech Provider to Earn MRC Content-Level Accreditation

Retrieved on: 
Tuesday, July 13, 2021
Accreditation, Media Rating Council, Contextual, NTENT, MRC

SANTA MONICA, Calif., July 13, 2021 /PRNewswire/ --GumGum, a global media and contextual intelligence company, today announced that it is the first independent ad tech provider to have achieved Media Rating Council (MRC) content-level accreditation for contextual analysis, brand safety and suitability.

Key Points: 
  • SANTA MONICA, Calif., July 13, 2021 /PRNewswire/ --GumGum, a global media and contextual intelligence company, today announced that it is the first independent ad tech provider to have achieved Media Rating Council (MRC) content-level accreditation for contextual analysis, brand safety and suitability.
  • "GumGum is the first independent third-party to achieve MRC accreditation for content levelbrand safety, which we consider an important milestone," said George W. Ivie, Executive Director and CEO of the MRC.
  • Verity's content-level accreditation spans across desktop and mobile web for English-language content-level text/image classification and video image, and audio classification.
  • "This accreditation makes us the only contextual provider that has shown that our content-level contextual capabilities meet the MRC's demanding requirements.

Chicory Partners with PureWow to Enable Shoppable Media and Shoppable Recipes

Retrieved on: 
Thursday, July 8, 2021
Marketing, Digital media, PureWow, Online advertising, Advertising, Targeted advertising, Shopper marketing, NTENT, Chicory, Website

NEW YORK, July 8, 2021 /PRNewswire/ -- Chicory , the leading digital shopper marketing platform, and PureWow , the digital media brand which is part of Gallery Media Group and specializes in women's lifestyle content, announce a strategic shoppable technology and contextual media partnership.

Key Points: 
  • NEW YORK, July 8, 2021 /PRNewswire/ -- Chicory , the leading digital shopper marketing platform, and PureWow , the digital media brand which is part of Gallery Media Group and specializes in women's lifestyle content, announce a strategic shoppable technology and contextual media partnership.
  • Using Chicory's contextual targeting technology, PureWow can now offer their advertisers effective contextual media solutions that connect brands to PureWow's audience.
  • "Our partnership with Chicory is an example of that, enabling people to shop the ingredients from our delicious recipes seamlessly from our website."
  • As the pioneer of shoppable recipes and the expert in contextual commerce, Chicory creates the digital tools to take grocery shoppers from inspiration to checkout in a few clicks.

Video Intelligence Announces New Contextual Video Solution for CTV

Retrieved on: 
Thursday, July 8, 2021
Internet search engines, Contextual, NTENT, CTV Television Network

It's in this growing, yet underserved, market that video intelligence aims to aide both publishers and brands with contextual technology.

Key Points: 
  • It's in this growing, yet underserved, market that video intelligence aims to aide both publishers and brands with contextual technology.
  • Based in Zurich, Switzerland, video intelligence has been developing contextual video solutions since 2017, with global uptake for their web and mobile contextual video products.
  • For CTV channels and apps, an integration with vi's technology adds new layers of contextual data to existing content.
  • Dirkzwager said, "The CTV sector has come a long way in recent years, but it's still lagging behind when it comes to contextual data.

Nosto Acquires Stackla to Help Brands Make Personalized Shopping Experiences More Authentic with Visual User-Generated Content

Retrieved on: 
Wednesday, June 2, 2021
E-commerce, Electronics industry, Non-store retailing, Supply chain management, Brand, NTENT, Marketing, Industry economics), Business

NEW YORK, June 2, 2021 /PRNewswire-PRWeb/ -- Nosto , an AI-powered commerce experience platform, announced it has acquired Stackla, a global visual content marketing platform.

Key Points: 
  • NEW YORK, June 2, 2021 /PRNewswire-PRWeb/ -- Nosto , an AI-powered commerce experience platform, announced it has acquired Stackla, a global visual content marketing platform.
  • "At the same time, brands are struggling to create enough engaging and diverse content to deliver the types of authentic, personalized experiences consumers expect.
  • By incorporating Stackla's market intel and deep expertise in UGC, brands using Nosto to create one-of-a-kind shopping experiences will be able to automate how they curate and publish high-converting content.
  • Commerce brands in over 100 countries use Nosto to craft personalized online commerce experiences that drive conversion and increase revenue.

GumGum Partners with DeepIntent To Bring Healthcare Clients Precise and Performance Driven Campaigns Through Contextual and & Unique Ad Formats

Retrieved on: 
Thursday, May 20, 2021
Marketing, Online advertising, Advertising, Market segmentation, Targeted advertising, NTENT

With the expertise of both DeepIntent and GumGum, our mutual clients will be able to streamline their campaign placement process and ensure that each campaign is effective and engaging."

Key Points: 
  • With the expertise of both DeepIntent and GumGum, our mutual clients will be able to streamline their campaign placement process and ensure that each campaign is effective and engaging."
  • Our proprietary contextual intelligence engine uses computer vision and natural language processing technologies to scan text, images and videos when evaluating digital content.
  • From campaign planning to audience targeting to measuring and optimization, DeepIntent is proven to increase script lift while improving patients\' quality of life.
  • Its Healthcare Marketing Platform empowers marketers at seven of the top ten pharmaceutical companies and leading healthcare advertising agencies to positively influence health and business outcomes.

GumGum & ADYOULIKE announce Native Advertising Partnership in North America and Japan

Retrieved on: 
Wednesday, May 19, 2021
Marketing, Online advertising, Advertising, Communication design, Market segmentation, Targeted advertising, NTENT

In the past few weeks since the integration, GumGum saw an improvement in performance on a CTR basis of 1.5 to 2.5 times over the comparable ad formats.

Key Points: 
  • In the past few weeks since the integration, GumGum saw an improvement in performance on a CTR basis of 1.5 to 2.5 times over the comparable ad formats.
  • GumGum also sees a 30% increase in net new business.\n"Our partnership with GumGum allows brands to use social assets across GumGum\'s premium publishers," commented Greg Stellato, Managing Director, US, ADYOULIKE.
  • For over a decade, we have applied our proven machine learning expertise to extract value from digital content for the advertising industry.
  • Combining that contextual targeting and brand safety intelligence with proprietary high-impact ad formats, GumGum\'s advertising solutions deliver industry-leading efficiency, accuracy, and performance.\n'