Pikes Peak International Hill Climb

Hurley Haywood Takes the Taycan Turbo S Cross Turismo up Pikes Peak

Retrieved on: 
Wednesday, June 28, 2023

As Grand Marshal, one of his responsibilities was to take a Porsche Taycan Turbo S Cross Turismo up the mountain for an exhibition run.

Key Points: 
  • As Grand Marshal, one of his responsibilities was to take a Porsche Taycan Turbo S Cross Turismo up the mountain for an exhibition run.
  • It made me want to have another go – but push a bit harder this time!”
    The Taycan Cross Turismo features a powerful 800-volt powertrain, allowing exhilarating performance.
  • Pikes Peak International Hill Climb has a long-standing tradition of attracting top-notch drivers and highlighting innovation in the automotive industry.
  • Combining the event's rich heritage with the presence of Hurley Haywood and the Porsche Taycan Turbo S Cross Turismo was a natural connection.

Mobil 1 Celebrates 101st Running of the Pikes Peak International Hill Climb through Historic Tribute Run with racing driver Lia Block in the Hoonipigasus

Retrieved on: 
Thursday, June 22, 2023

Key Points: 
  • View the full release here: https://www.businesswire.com/news/home/20230622890968/en/
    The Hoonipigasus testing prior to Pikes Peak Tribute Run.
  • (Photo: Business Wire)
    In anticipation of her one-off run up the mountain in this special car, Lia Block shared her excitement via social media, stating: “This June I’ll be making a tribute run at the 2023 Pikes Peak International Hill Climb in the #Hoonipigasus.
  • Together with the specialists at BBi Autosport, these teams united to create the Hoonipigasus last year for Ken Block to compete in the 2022 Pikes Peak International Hill Climb.
  • “At Mobil 1, Pikes Peak International Hill Climb is part of our DNA,” shares Ryan Allen, Brand & Partnerships Manager of North America, on behalf of Mobil 1.

Electrify Expo Brings The Nation’s Largest EV Festival to Long Beach, CA

Retrieved on: 
Tuesday, May 30, 2023

Tickets are available now at www.electrifyexpo.com/attend

Key Points: 
  • Tickets are available now at www.electrifyexpo.com/attend
    LONG BEACH, Calif., May 30, 2023 (GLOBE NEWSWIRE) -- Electrify Expo , North America’s largest electric vehicle (EV) festival, took Long Beach by storm last weekend, bringing the biggest names in electrification to the city for a huge experience full of exciting demo drives, brand interactions, breaking news, vital EV education and the first Electrify Showoff custom EV competition of 2023.
  • “Long Beach was a monster show and a great way to kick off the Electrify Expo 2023 tour,” said BJ Birtwell, Founder and CEO of Electrify Expo.
  • Bridgestone announced on stage its first dedicated EV replacement tire designed for North America's top-selling premium electric vehicles - the Turanza EV Grand Touring Tire.
  • From four wheels to two, Electrify Showoff presented by Yokohama highlighted the customization culture of the next generation of consumers interested in EV personalization.

Mobil 1 and Hagerty Make Their Partnership Official: The Legendary Motorsports and Automotive Brands are on a Mission to Save Driving and Celebrate Car Culture

Retrieved on: 
Wednesday, November 2, 2022

TRAVERSE CITY, Mich., Nov. 2, 2022 /PRNewswire/ -- In the over-scheduled, over-programmed race of daily life, cars are often viewed as machines used for commuting – the thing that gets us from one place to another. While automobiles keep nearly a quarter of a billion Americans on the road, the world's leading synthetic motor oil and iconic motorsports brand Mobil 1™ and the automotive lifestyle brand Hagerty™ are committed to cultivating and celebrating a more meaningful car culture that brings joy to driving and builds a community of driving enthusiasts. To fuel that purpose, today, the two brands formalized their alliance in a multi-year collaboration to serve drivers everywhere.

Key Points: 
  • "Hagerty has a purpose to save driving and car culture.
  • Mobil 1 has a mission to spread the love of driving," said Scott Howard, Director, North America Finished Lubricants at ExxonMobil.
  • "But we've grown into an automotive lifestyle brand because the passion of driving enthusiasts is so much bigger than the car themselves.
  • Empowering people who love cars of all types is what motivates Mobil 1 and Hagerty to serve driving communities together."

Gen.G Mobil 1 Racing Goes "Full Throttle" into Rocket League Esports with Launch of Two Professional Teams

Retrieved on: 
Thursday, September 29, 2022

Global esports organization Gen.G and the worlds leading synthetic motor oil Mobil 1 today announced a joint, first-of-its-kind Rocket League program: Gen.G Mobil 1 Racing.

Key Points: 
  • Global esports organization Gen.G and the worlds leading synthetic motor oil Mobil 1 today announced a joint, first-of-its-kind Rocket League program: Gen.G Mobil 1 Racing.
  • Elevating its existing relationship with Rocket League, Mobil 1 is expanding its partnership with Gen.G to create two Rocket League teams - one mens and one womens.
  • Weve been looking to get into Rocket League since the very start of Gen.Gs entry into North America.
  • The two will also attend live racing and esports events to meet the Gen.G Mobil 1 Racing community and fans.

Gen.G Mobil 1 Racing Goes "Full Throttle" into Rocket League Esports with Launch of Two Professional Teams

Retrieved on: 
Wednesday, September 28, 2022

LOS ANGELES, Sept. 28, 2022 /PRNewswire/ -- Global esports organization Gen.G and the world's leading synthetic motor oil Mobil 1 today announced a joint, first-of-its-kind Rocket League program: Gen.G Mobil 1 Racing. Elevating its existing relationship with Rocket League, Mobil 1 is expanding its partnership with Gen.G to create two Rocket League teams - one men's and one women's. In addition to the competitive teams, two Rocket League content creators will join the program to elevate the experience for fans on and off the field.

Key Points: 
  • Elevating its existing relationship with Rocket League, Mobil 1 is expanding its partnership with Gen.G to create two Rocket League teams - one men's and one women's.
  • The men's competitive team will compete under "Gen.G Mobil 1 Racing" in the 2022-2023 North American Rocket League Championship Series (NA RLCS), where Mobil 1 has been a sponsor since 2018.
  • "We've been looking to get into Rocket League since the very start of Gen.G's entry into North America.
  • The two will also attend live racing and esports events to meet the Gen.G Mobil 1 Racing community and fans.

Mobil 1 Collaborates with Cinematic Bass Duo Koven to Drop the Summer Drive Soundtrack “All We Needed” on Monstercat

Retrieved on: 
Friday, July 22, 2022

For the first time in the brands nearly 50 year history, Mobil 1 is celebrating the natural connection between driving and music.

Key Points: 
  • For the first time in the brands nearly 50 year history, Mobil 1 is celebrating the natural connection between driving and music.
  • In partnership with electronic musics leading independent record label Monstercat , Mobil 1 has collaborated with UK-based cinematic bass duo, Koven , to exclusively release their new track All We Needed today.
  • Koven, consisting of producer-songwriter Max Rowat and singer-songwriter Katie Boyle, are known for their cinematic bass music and epic festival performances with live vocals.
  • Our latest release with Mobil 1, All We Needed is about enjoying and appreciating the simplest things in life.

BBi Autosport Selects Mobil 1 Motor Oil to Launch Engine Warranty Program

Retrieved on: 
Tuesday, May 17, 2022

The partnership will include a new engine warranty program for customers which warranties all of BBi Autosports engine builds with the exclusive use of Mobil 1 advanced synthetic motor oil.

Key Points: 
  • The partnership will include a new engine warranty program for customers which warranties all of BBi Autosports engine builds with the exclusive use of Mobil 1 advanced synthetic motor oil.
  • View the full release here: https://www.businesswire.com/news/home/20220517005842/en/
    New partnership warranties BBi Autosport engine builds with the exclusive use of Mobil 1 advanced synthetic motor oil.
  • (Photo: Business Wire)
    BBi Autosports engine warranty will support all its Performance projects including BBi StreetCup builds, the up to 1,500hp BBi VMax package, and all its Motorsport projects.
  • This engine warranty program is something BBi is offering to its customers with the full faith and backing of the same Mobil 1 advanced synthetic motor oil we sell on shelves across the world today.

Three Miles Up: Team sets extraordinary new altitude record

Retrieved on: 
Tuesday, January 11, 2022

Musial and his team are usually behind the camera, creating automotive films and TV shows.

Key Points: 
  • Musial and his team are usually behind the camera, creating automotive films and TV shows.
  • Their achievement was recognized by Guinness World Records setting a new benchmark for the greatest altitude change ever achieved by an electric car.
  • One member of the team completed the whole trip driving early on, then reverting to the passenger seat.
  • That 53-acre complex features a driver development track with eight educational modules totaling 4.1 miles, a business center, and Restaurant 917.

This is Ken Block's Audi S1 Hoonitron

Retrieved on: 
Wednesday, December 15, 2021

NECKARSULM, Germanyand NEUBURG A. D. DONAU, Germany, Dec. 15, 2021 /PRNewswire/ -- It instantly brings back memories of the legendary Audi Sport quattro S1 with which the four rings used to charge to the summit in the famous Pikes Peak Hill Climb event, aka the "Race To The Clouds:" Audi is presenting the Audi S1 e-tron quattro Hoonitron that it has exclusively and uniquely developed for American drift artist Ken Block.

Key Points: 
  • NECKARSULM, Germanyand NEUBURG A. D. DONAU, Germany, Dec. 15, 2021 /PRNewswire/ -- It instantly brings back memories of the legendary Audi Sport quattro S1 with which the four rings used to charge to the summit in the famous Pikes Peak Hill Climb event, aka the "Race To The Clouds:" Audi is presenting the Audi S1 e-tron quattro Hoonitron that it has exclusively and uniquely developed for American drift artist Ken Block.
  • "The S1 Hoonitron combines a lot of what Audi was already famous for in the nineteen-eighties," says Ken Block, whose enthusiasm for Audi's rally cars was sparked at an early age.
  • "Audi gave me the opportunity to test it for a few days in Germany," says Ken Block.
  • The entire development, including the technology, of the S1 Hoonitron was conducted by Audi Sport at the Neckarsulm location a perfect fit for the project, because that's also where the Audi RS e-tron GT* is produced.