ERGATTA AND BEST BUY ANNOUNCE RETAIL PARTNERSHIP
NEW YORK, Nov. 22, 2022 /PRNewswire/ -- Ergatta, the game-based home fitness brand, today announced that its connected rowing machine, The Ergatta Rower, will be available for purchase through BestBuy starting today. This distribution deal follows Ergatta's successful expansion into the UK and Ireland, and marks the first time the rower will be available through a retail channel partner, solidifying the company's position as a leading connected fitness brand.
- The Ergatta Rower features a suite of competitive games, calibrated to an individual's fitness level to provide a uniquely motivating workout.
- Instead of a typical boutique fitness class experience, Ergatta offers a library of thousands of interactive workouts, competitive games and racing options.
- Through this partnership with Best Buy, we are giving more people access to our game-based offering that is completely different from the traditional workout class.
- Ergatta's decision to work with Best Buy as its first major distribution partner is rooted in Best Buy's distinct focus on gaming innovation and technology-based wellness products.