PALAZZO

True Independent Holdings And Subsidiaries Join The Meet The People Group Of Agencies

Retrieved on: 
Wednesday, April 17, 2024
Content Marketing, Other Communications, Consulting, Marketing, Advertising, Communications, Professional Services, Media, Digital Marketing, Data Analytics, Meet the People, VSA, Radar, Culture, MTP, TIH, Multimedia, Ringel, PALAZZO, Friction

Meet The People (MTP), the innovative alternative to the big advertising holding company model, today announced that True Independent Holdings (TIH), parent company of True Media, True Media Canada, Coegi and RADaR, is joining the MTP group of agencies, taking over general media services for the growing agency group.

Key Points: 
  • Meet The People (MTP), the innovative alternative to the big advertising holding company model, today announced that True Independent Holdings (TIH), parent company of True Media, True Media Canada, Coegi and RADaR, is joining the MTP group of agencies, taking over general media services for the growing agency group.
  • View the full release here: https://www.businesswire.com/news/home/20240417941773/en/
    L-R Tim Ringel, Founder and Group CEO, Meet The People and Jack Miller, Founder and CEO, True Independent Holdings.
  • Founder and CEO of True Independent Holdings, Jack Miller, says, “This is an exciting time for all of us.
  • “We’re thrilled to have TIH join the Meet The People agency group,” says Innovatus CEO and founding partner David Schiff.

Integrum Worldwide Retains DAC Capital as Exclusive Buy-side Advisor

Retrieved on: 
Wednesday, March 15, 2023
Acquisition, FINRA, New York University Stern School of Business, LOS, Business, Apollo Global Management, Software, DAC, Capital market, PALAZZO, MBA, Advertising, Rensselaer Polytechnic Institute, Restitutio ad integrum, Information services, Financial services

LOS ANGELES, March 15, 2023 /PRNewswire/ -- Integrum Worldwide, the global marketing agency collective backed by Apollo Management and M2B Growth Enterprises, today announced that DAC Capital has been retained as Integrum's exclusive buy-side advisory firm. Led by David Abraham, DAC Capital will support Integrum, as well as its two agencies Storia and Chalk, as the collective continues making strategic acquisitions in various marketing service areas.

Key Points: 
  • LOS ANGELES, March 15, 2023 /PRNewswire/ -- Integrum Worldwide , the global marketing agency collective backed by Apollo Management and M2B Growth Enterprises, today announced that DAC Capital has been retained as Integrum's exclusive buy-side advisory firm.
  • Led by David Abraham, DAC Capital will support Integrum, as well as its two agencies Storia and Chalk , as the collective continues making strategic acquisitions in various marketing service areas.
  • Abraham, DAC Capital's principal, has completed transactions including acquisitions, asset sales, financings throughout the capital structure, restructurings and work-outs, and other corporate financial activities.
  • "I've worked with David and his firm DAC Capital in various capacities over the years and I'm excited to be able to bring him on-board to help us continue to scale at Integrum Worldwide," said Claude Zdanow, Integrum Worldwide's President.

Tinuiti Acquires Ampush, Unlocks New Level of End-to-End Performance Social and Creative for Clients

Retrieved on: 
Tuesday, January 24, 2023
Microsoft, Marketing, PacSun, Culture, Snap Inc., Environment, Growth, E.l.f. (cosmetics), Analytics, Streaming television, Meta, PALAZZO, STARZ, Social, Gen, Instacart, Digital Agency, Acquisition, Partner, EVP, Cosmetics, UGC, Creativity, The Honest Company, Sales, Creative industries, Amazon, Reddit

NEW YORK, Jan. 24, 2023 /PRNewswire/ -- Tinuiti, the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, today announced its acquisition of Ampush, a leading growth marketing agency with a core focus across social platforms that provides end-to-end performance creative and customer acquisition capabilities. The acquisition expands and complements Tinuiti's already industry award-winning paid social capabilities, in addition to now providing clients access to distinctive end-to-end social, creative and measurement capabilities that leverages data through industry-differentiated technology.

Key Points: 
  • The acquisition expands and complements Tinuiti's already industry award-winning paid social capabilities, in addition to now providing clients access to distinctive end-to-end social, creative and measurement capabilities that leverages data through industry-differentiated technology.
  • The acquisition brings Tinuiti clients:
    Performance Creative for Social: Agile creative production including access to graphic designers, videographers, UGC-content production, proprietary content sites, and influencer relationships to optimize messaging for growth.
  • Ampush CEO Jon Oberlander, will lead the Tinuiti Social Division as EVP, Social and report to Tinuiti's Chief Solutions Officer, Obele Brown-West.
  • Tinuiti clients also saw record-breaking business growth: Poppi took the #1 spot in the soda category on Amazon and e.l.f.