LISTRAK

Listrak Joins Adobe Exchange Program as Accelerate Partner

Retrieved on: 
Tuesday, February 9, 2021
Adobe Inc., Adobe software, Technical communication tools, Software, Companies, Application software, Desktop publishing software, Raster graphics editors

LITITZ, Pa., Feb. 09, 2021 (GLOBE NEWSWIRE) -- Listrak, the leading digital marketing cloud technology provider for retailers, today announced it has joined the Adobe Exchange Partner Program as an Accelerate partner.

Key Points: 
  • LITITZ, Pa., Feb. 09, 2021 (GLOBE NEWSWIRE) -- Listrak, the leading digital marketing cloud technology provider for retailers, today announced it has joined the Adobe Exchange Partner Program as an Accelerate partner.
  • Adobe and Listrak are uniquely positioned to help retailers maximize their cross-channel marketing and drive higher levels of engagement, said Ross Kramer, CEO of Listrak.
  • Joining the Adobe Exchange Program opens new revenue opportunities for our clients at a crucial time and in an increasingly competitive landscape.
  • To learn more about Listraks Adobe Accelerate Partner integration, visit:
    Listrak is an established leader in the cross-channel marketing industry.

Listrak Announces Project Launchpad to Accelerate Growth for Retailers in 2021

Retrieved on: 
Tuesday, February 2, 2021
High Wycombe, Novation Digital Music Systems, E-commerce, Launchpad, Computing, Information and communications technology, Distribution marketing)

LITITZ, Pa., Feb. 02, 2021 (GLOBE NEWSWIRE) -- Listrak , the leading digital marketing cloud technology provider for retailers, today announced Project Launchpad.

Key Points: 
  • LITITZ, Pa., Feb. 02, 2021 (GLOBE NEWSWIRE) -- Listrak , the leading digital marketing cloud technology provider for retailers, today announced Project Launchpad.
  • Project Launchpad is a series of workshops, online events and resources to help online retailers meet and exceed revenue goals in 2021.
  • Covid-19-related boosts resulted in an additional $174.87 billion in e-commerce revenue, accelerating the industrys growth by a decade.
  • Our vision with Project Launchpad is to provide retailers with the necessary insights, technology and advice to thrive in 2021.

Listrak wins Gold in 7th Annual 2020 Customer Sales and Service World Awards®

Retrieved on: 
Monday, November 2, 2020
Business, Articles, Marketing, Services marketing, Business process, Telecommunications systems, Distribution, Customer experience, Customer success, Sales, Online shopping, Customer service

LITITZ, Pa., Nov. 02, 2020 (GLOBE NEWSWIRE) -- Listrak, the leading digital marketing cloud technology provider for more than 1,000 retailers and brands, today announced that it has been named a Gold winner in the 7th Annual 2020 Customer Sales and Service World Awards, in the Customer Service & Support Department of the Year - Technology (All) Industries category.

Key Points: 
  • LITITZ, Pa., Nov. 02, 2020 (GLOBE NEWSWIRE) -- Listrak, the leading digital marketing cloud technology provider for more than 1,000 retailers and brands, today announced that it has been named a Gold winner in the 7th Annual 2020 Customer Sales and Service World Awards, in the Customer Service & Support Department of the Year - Technology (All) Industries category.
  • The Customer Sales and Service World Awards recognized Listrak for their commitment to delivering both results and top-level service.
  • The Customer Sales & Service World Awards are an industry and peer international competition honoring achievements in disciplines that create the best customer experience for business successes everywhere.
  • Customer Sales and Service World Awards is the worlds premier recognitions program created to honor industry-wide and peer achievements of individuals, teams, departments, most valuable professionals, milestones, and champions in Sales & Customer Success, Customer Service & Contact Centers, Sales and Service Enablement which includes Training, Consulting, and Outsourcing.

Listrak Joins Shopify Plus Certified App Program

Retrieved on: 
Thursday, August 27, 2020
Publishing, S&P/TSX 60 Index, Shopify, Companies of Canada

LITITZ, Pa., Aug. 27, 2020 (GLOBE NEWSWIRE) -- Listrak, the leading digital marketing cloud technology provider for retailers, today announced their membership within the Shopify Plus Certified App program.

Key Points: 
  • LITITZ, Pa., Aug. 27, 2020 (GLOBE NEWSWIRE) -- Listrak, the leading digital marketing cloud technology provider for retailers, today announced their membership within the Shopify Plus Certified App program.
  • As a longstanding partner of Shopify Plus, it has always been a top priority to ensure our mutual clients are receiving best-in-class experiences and support, said Ross Kramer, CEO of Listrak.
  • "The Shopify Plus Certified App program is designed to meet the advanced requirements of the world's fastest growing brands," said Loren Padelford, General Manager of Shopify Plus.
  • "We're happy to welcome Listrak to the program, bringing their insight and experience in marketing automation to the Plus merchant community.

Listrak Announces Inaugural Revenue Gap Index to Support Retailers

Retrieved on: 
Thursday, August 20, 2020
Marketing, Online advertising, Digital marketing, Engagement marketing, Retail

LITITZ, Pa., Aug. 20, 2020 (GLOBE NEWSWIRE) -- Listrak, the leading digital marketing cloud technology provider for retailers, today announced their first Revenue Gap Index.

Key Points: 
  • LITITZ, Pa., Aug. 20, 2020 (GLOBE NEWSWIRE) -- Listrak, the leading digital marketing cloud technology provider for retailers, today announced their first Revenue Gap Index.
  • The Revenue Gap Index uncovers specific areas where retailers can drive incremental revenue opportunities and boost overall email campaign results to deepen engagement and loyalty with customers.
  • On average, retailers fail to capture between 30-70 percent of the total revenue potential of their email and cross-channel programs.
  • The Revenue Gap Index is the first industry-wide tool of its kind to help marketers better understand where their cross-channel programs are underperforming and how they can improve.

Listrak Accelerates Revenue Growth for Retailers with Launch of New Integrated Identity-Based GXP Platform

Retrieved on: 
Tuesday, May 5, 2020
Marketing, Merchandising, GxP, Retail, Online shopping, Digital marketing, GxP

LITITZ, Pa., May 05, 2020 (GLOBE NEWSWIRE) -- Listrak , the leading digital marketing cloud technology provider for retailers, today announced the launch of Growth Xcelerator Platform (GXP).

Key Points: 
  • LITITZ, Pa., May 05, 2020 (GLOBE NEWSWIRE) -- Listrak , the leading digital marketing cloud technology provider for retailers, today announced the launch of Growth Xcelerator Platform (GXP).
  • Marketers can leverage GXP to respond to customer signals in order to drive stronger engagement and produce dramatically higher levels of revenue.
  • Listraks proprietary GXP identity technology enables retailers to turn anonymous traffic into known identifiable shoppers that brands can interact with both onsite and offsite.
  • Within the first month of leveraging GXP, Listrak clients have seen a minimum of 25X increase in their return on advertising spend.

Listrak Announces Launch of Accelerated Mailchimp Migration Program

Retrieved on: 
Tuesday, April 16, 2019
Marketing, Market economics), Cloud applications, Email marketing software, Web applications, MailChimp, Shopify, Digital marketing

PHILADELPHIA, April 16, 2019 /PRNewswire-PRWeb/ -- Listrak , the industry-leading marketing cloud focused solely on retailers, today announced the launch of its Accelerated Mailchimp Migration Program , a special offer targeted to current Mailchimp and Shopify customers affected by the recent partnership termination.

Key Points: 
  • PHILADELPHIA, April 16, 2019 /PRNewswire-PRWeb/ -- Listrak , the industry-leading marketing cloud focused solely on retailers, today announced the launch of its Accelerated Mailchimp Migration Program , a special offer targeted to current Mailchimp and Shopify customers affected by the recent partnership termination.
  • "The Listrak digital marketing platform enables retailers to engage with their customers across channels and devices, including mobile and social - not just email," explains Listrak CEO Ross Kramer.
  • Listrak also offers direct sync for real-time product and order data sharing, along with historical order data migration.
  • Click here for more information, to view a demo video, or to join the Accelerated Mailchimp Migration Program.

Listrak Expands Leadership Team, Naming New Chief Marketing Officer

Retrieved on: 
Tuesday, April 9, 2019
Marketing, Microeconomics, Market economics), Digital marketing, Business marketing, Customer experience, Retail, Marketing research, Relationship marketing

PHILADELPHIA, April 9, 2019 /PRNewswire-PRWeb/ --April 9, 2019 Listrak , the industry-leading marketing cloud focused solely on retailers, today named Scott Sobers as Chief Marketing Officer.

Key Points: 
  • PHILADELPHIA, April 9, 2019 /PRNewswire-PRWeb/ --April 9, 2019 Listrak , the industry-leading marketing cloud focused solely on retailers, today named Scott Sobers as Chief Marketing Officer.
  • Beyond an array of experience serving other technology leaders, deep knowledge of B2B marketing and modern digital marketing, Scott has the unique perspective of a data-driven, customer-first marketing executive.
  • Sobers has more than two decades of experience in marketing technology, communications, strategic planning, customer experience marketing, brand development and corporate strategy.
  • Listrak has nearly two decades of digital marketing experience, serves more than 1,000 clients, and works with leading brands.

New Study: Retailers Leave Money on the Table by Focusing on Tech Features and Functionality - Not Business Outcomes

Retrieved on: 
Tuesday, February 12, 2019
Marketing, Microeconomics, Business economics, Market economics), Merchandising, E-commerce, Retail, Online shopping

The study, Unlock Customer Obsession by Tying Features to Business Outcomes , sought to understand the origins of the disconnect between retailers' customer-obsessed marketing efforts1 and their actual business outcomes, particularly as it pertains to the evaluation, purchase and utilization of marketing technology (MarTech).

Key Points: 
  • The study, Unlock Customer Obsession by Tying Features to Business Outcomes , sought to understand the origins of the disconnect between retailers' customer-obsessed marketing efforts1 and their actual business outcomes, particularly as it pertains to the evaluation, purchase and utilization of marketing technology (MarTech).
  • The reason, Forrester discovered, is that retailers are too focused on the features and functionality of their MarTech solutions and not on their business outcomes.
  • Retailers were questioned as to the extent their organization ties features and functionality to business outcomes, while consumers were asked the extent to which they have interacted with retailers across common features, and their attitudes based on those reactions.
  • They can have all the features and functionality they want, but unless they tie those directly to business outcomes, they'll fail to deliver on customer obsession."