Marketing research

GBK Collective Adds Brand Strategist and Marketing Luminary Professor Kevin Lane Keller to Its Advisory Board

Retrieved on: 
Tuesday, March 12, 2024
Data Analytics, Consulting, Marketing, Communications, Professional Services, Research, Marketing management, Microsoft, Philip Kotler, Intel, Consumer, L.L.Bean, Business, Nike, Duke University, Knowledge, Journal, Journal of Consumer Research, Tuck School of Business, Marketing science, Dartmouth College, Textbook, Science, University, Ford, Postgraduate education, Faculty, Journal of Marketing Research, Marketing research, MBA, GBK, Samsung, T-Mobile, Fortune 500, Accenture, Stanford University, Multimedia, Procter & Gamble, Management

GBK Collective , a leading marketing strategy, consumer behavior and analytics consultancy, today announced that Professor Kevin Lane Keller has joined its advisory board.

Key Points: 
  • GBK Collective , a leading marketing strategy, consumer behavior and analytics consultancy, today announced that Professor Kevin Lane Keller has joined its advisory board.
  • View the full release here: https://www.businesswire.com/news/home/20240312554244/en/
    GBK Collective, a leading marketing strategy, consumer behavior and analytics consultancy, today announced that Professor Kevin Lane Keller has joined its advisory board.
  • Dr. Keller is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College and a renowned marketing strategist and best-selling author.
  • “With Kevin joining our advisory board, we’re bolstering our capabilities for strategic positioning, brand equity measurement, and next-generation brand tracking.

AMS Machine Learning Study for Boston Children's Hospital Wins Quirk's Marketing Research and Insight Excellence Award

Retrieved on: 
Saturday, November 18, 2023
AMS, Research, MIT, Science, Patient, Artificial intelligence, Map, Intelligence, Marketing, Machine learning, News, Massachusetts Institute of Technology, Marketing research, Hospital, Pharmaceutical industry, Nursing, Boston Children's Hospital

BOSTON, Nov. 18, 2023 /PRNewswire-PRWeb/ -- Applied Marketing Science, Inc. (AMS), a leading-edge market research and consulting firm, is pleased to announce that a study conducted on behalf of Boston Children's Hospital was recently awarded the 2023 Quirk's Marketing Research and Insight Excellence Award – Health Care/Pharmaceutical Research Project. The award winners were selected by a panel of 45 judges after considering more than 200 submissions across several categories. Powered by Quirk's Media, the Marketing Research and Insight Excellence Awards shine a much-deserved spotlight on the researchers, vendors, products, and services adding value and impact to marketing research.

Key Points: 
  • Applied Marketing Science, Inc. (AMS), a leading-edge market research and consulting firm, is pleased to announce that a recent machine learning study conducted on behalf of Boston Children's Hospital was awarded the 2023 Quirk's Marketing Research and Insight Excellence Award – Health Care/Pharmaceutical Research Project.
  • BOSTON, Nov. 18, 2023 /PRNewswire-PRWeb/ -- Applied Marketing Science, Inc. (AMS), a leading-edge market research and consulting firm, is pleased to announce that a study conducted on behalf of Boston Children's Hospital was recently awarded the 2023 Quirk's Marketing Research and Insight Excellence Award – Health Care/Pharmaceutical Research Project.
  • The award winners were selected by a panel of 45 judges after considering more than 200 submissions across several categories.
  • Powered by Quirk's Media, the Marketing Research and Insight Excellence Awards shine a much-deserved spotlight on the researchers, vendors, products, and services adding value and impact to marketing research.

Infosys and MSG Networks to Enhance Knicks & Rangers Coverage for 2023-2024 Season Through Infosys Topaz-Powered AI Highlights Platform

Retrieved on: 
Thursday, October 26, 2023
MSG, Marketing research, Research, EVP, Social media, NYSE, MSG Network, BSE, The X Factor Digital Experience, INFY, New York Knicks, Senior, NSE, Ranger, Highlight, Season, AI, Sales, Sport, Infosys

NEW YORK, Oct. 26, 2023 /PRNewswire/ -- Infosys (NSE, BSE) (NYSE: INFY), a global leader in next-generation digital services and consulting, today announced an Infosys Topaz-powered artificial intelligence (AI) innovation with MSG Networks as part of its ongoing relationship, which MSG Networks' can use to enhance coverage of the 2023-2024 Knicks and Rangers seasons across social platforms. The arrangement includes Infosys Topaz AI, data and analytics solutions, as well as its signature 'AI Highlights' technology.

Key Points: 
  • The arrangement includes Infosys Topaz AI, data and analytics solutions, as well as its signature 'AI Highlights' technology.
  • Through a set of immersive, smart AI-powered tools, MSG Networks will now be able to curate highlights during and immediately following Knicks and Rangers games this season, with minimal human intervention.
  • "Our technology collaboration with MSG is bringing the fan experience to new heights with AI-powered highlights enabled by Infosys Topaz," said Rajesh Varrier, EVP, Head of Digital Experience, Infosys.
  • Since November 2021, as MSG's Digital Innovation partner, Infosys continues to drive cutting-edge technological experiences for stakeholders across select MSG properties including the Knicks, Rangers and the Madison Square Garden Arena.

Shapiro+Raj Honored as 2023 MREF Philanthropic Company of the Year by Quirks Media

Retrieved on: 
Monday, September 25, 2023
Partnership, American India Foundation, JA, Marketing, Research, Quirk, Organization, World Central Kitchen, Student, Marketing research, Junior Achievement, Nursing

CHICAGO, Sept. 25, 2023 /PRNewswire/ -- Shapiro+Raj, the largest independent minority-owned Future-Forward Insights Consultancy in North America, is thrilled to announce that it has been named the 2023 MREF Philanthropic Company of the Year by Quirks Media.

Key Points: 
  • CHICAGO, Sept. 25, 2023 /PRNewswire/ -- Shapiro+Raj, the largest independent minority-owned Future-Forward Insights Consultancy in North America, is thrilled to announce that it has been named the 2023 MREF Philanthropic Company of the Year by Quirks Media.
  • The Marketing Research and Insight Excellence Awards, powered by Quirk's Media, recognize the researchers, suppliers, products, and services that are adding value and impact to marketing research.
  • The winners will be awarded at The Marketing Research and Insight Excellence Awards Virtual Ceremony on November 14, 2023.
  • This recognition as the 2023 MREF Philanthropic Company of the Year pushes us to continue making a difference and drive positive change," said Zain Raj, the company's Chairman + CEO.

Cellares Hires Former Novartis Executive and Bristol-Myers Squibb Alum to Lead Commercialization

Retrieved on: 
Wednesday, April 12, 2023
Marketing research, Commercialization, EVP, Innovation system, Business, Bristol Myers Squibb, Associate, Marketing, Novartis, Patient, SAN, Research, FDA, Therapy, Pharmaceutical industry, Fine chemical, Tisagenlecleucel, Zasmidium cellare

Prior to this, Araya served as Vice President for Global Commercial Strategy for several multi-billion dollar Novartis Oncology products.

Key Points: 
  • Prior to this, Araya served as Vice President for Global Commercial Strategy for several multi-billion dollar Novartis Oncology products.
  • More recently, he served as the EVP and Chief Commercial Officer at Brainstorm Cell Therapeutics, where he prepared for the commercialization of the company's lead cell therapy product to treat neurodegenerative diseases.
  • Araya also has experience working with biopharma giant Bristol-Myers Squibb, where he served as Associate Director of Marketing Research and Business.
  • In his new role at Cellares, Araya will lead commercialization efforts for the company's Cell Shuttle, an enclosed, end-to-end, fully automated solution for scaling cell therapy manufacturing.

dscout Makes Strategic Moves to Solidify its Leadership Position in Human Experience Research

Retrieved on: 
Thursday, March 16, 2023
Acquisition, Marketing research, United Kingdom, Market Research Society, Software as a service, University of Wisconsin Carbone Cancer Center, Nielsen, Human, Organization, Investment, Growth, Content, Heel, Talkington, University, Marketing, KPMG, Management, Research

CHICAGO, March 16, 2023 /PRNewswire-PRWeb/ -- dscout, the end-to-end human experience research platform, today announced a number of strategic moves and investments that solidify the company's position and demonstrate its leadership in the experience research category.

Key Points: 
  • CHICAGO, March 16, 2023 /PRNewswire-PRWeb/ -- dscout , the end-to-end human experience research platform, today announced a number of strategic moves and investments that solidify the company's position and demonstrate its leadership in the experience research category.
  • To provide a seamless experience for organizations running research with their own participants, dscout has acquired Panelfox , an all-in-one software platform that helps researchers build panels and manage recruitment for research.
  • dscout places a high value on user experience and beautiful design, and has the potential to radically change the way businesses conduct human experience research.
  • "dscout is already the preferred platform of choice for human experience research, and has massive potential to drive the industry forward," said Chip Hardt , Chief Operating Officer, dscout.

Baicells launches the Aurora6449m 5G mmWave Outdoor Small Cell

Retrieved on: 
Wednesday, March 1, 2023
Mobile World Congress, Market, Mobile, LTE, UFC Fight Night: Mousasi vs. Hall 2, OMC, RAN, SOC, Data-rate units, NR, 3GPP, GNB, Marketing research, Globalization, Mobile phone

PLANO, Texas, March 1, 2023 /PRNewswire/ -- Baicells Technologies, a global provider of LTE and 5G network solutions, has announced the availability of its new compact, 5G mmWave small cell, the Aurora6449m, developed using the Qualcomm 5G SoC (System on a Chip) solution.

Key Points: 
  • Fully Integrated Aurora6449m gNB offers high performance, affordability and ease of use
    PLANO, Texas, March 1, 2023 /PRNewswire/ -- Baicells Technologies, a global provider of LTE and 5G network solutions, has announced the availability of its new compact, 5G mmWave small cell, the Aurora6449m, developed using the Qualcomm 5G SoC (System on a Chip) solution.
  • Support of these 5G NR bands allows the Aurora6449m platform to be deployed in both public and private network environments and across a number of global market regions.
  • "Our Aurora6449m solution addresses this opportunity and brings another high-performance 5G option to market at an attractive price point.
  • Baicells will showcase the Aurora6449m along with other 5G radios like the Aurora243 and Aurora452 at the Mobile World Congress in Barcelona, February 27-March 2.

Cowen Digital Continues International Expansion with Appointment of Taylor Cable as Managing Director, Cowen Digital Europe

Retrieved on: 
Tuesday, December 6, 2022
Trust, Investment management, Blockchain, BCAM, Partnership, NYDFS, Blockchain.com, Investment banking, Financial Conduct Authority, Aix, Moore Capital Management, Cowen Inc., Digital, Marketing research, Television, Financial services, Research

NEW YORK and LONDON, Dec. 06, 2022 (GLOBE NEWSWIRE) -- Cowen Digital LLC, the digital asset division of Cowen Inc., has announced the appointment of Taylor Cable as Managing Director, Cowen Digital Europe.

Key Points: 
  • NEW YORK and LONDON, Dec. 06, 2022 (GLOBE NEWSWIRE) -- Cowen Digital LLC, the digital asset division of Cowen Inc., has announced the appointment of Taylor Cable as Managing Director, Cowen Digital Europe.
  • Drew Forman, Head of Cowen Digital, commented: “As Cowen Digital continues to grow, we are thrilled to have an executive of Taylor Cable’s calibre to head up our expansion into Europe and Asia.
  • Cowen Digital, the digital asset division of Cowen Inc., brings Cowen’s proven expertise in traditional finance to the digital ecosystem.
  • Cowen Digital Europe is a trading name of Cowen Execution Services Limited which is authorised and regulated by the Financial Conduct Authority in the UK.

Measure Protocol wins the 2022 ASC / MRS Award for Best Technology Innovation

Retrieved on: 
Tuesday, December 6, 2022
Market Research Society, MRS, Software, Environment, Research, Bill Quirk, Data collection, Marketing research, National Medal of Technology and Innovation, Multimedia, IOS, Blockchain, ASC, Creative, Measure, Organization, Mobile phone, Retro style

LONDON, Dec. 6, 2022 /PRNewswire/ -- Measure Protocol's proprietary Retro technology for behavioral data collection was named as the winner in the 2022 ASC / MRS Award for Best Technology Innovation. This is the second time the company has won the award, first honored in 2019 for its technology innovations. This year's awards were presented last night at a Market Research Society awards ceremony event in London.

Key Points: 
  • Company honored for its proprietary data collection technology, Retro, which allows brands to access previously inaccessible detailed mobile and in-app behavioral data
    LONDON, Dec. 6, 2022 /PRNewswire/ -- Measure Protocol 's proprietary Retro technology for behavioral data collection was named as the winner in the 2022 ASC / MRS Award for Best Technology Innovation.
  • This is the second time the company has won the award, first honored in 2019 for its technology innovations.
  • The ASC/MRS Award for Technology Innovation is an international award, first presented in 2003, organized by the Association for Survey Computing (ASC) in association with the Market Research Society (MRS).
  • Measure is a past winner of the ASC / MRS Award for Best Technology Innovation, The Marketing Research and Insight Excellence Award for Technology Impact, powered by Quirk's, and is an alumni of the Creative Destruction Lab's Blockchain program.

QuestionPro’s Tim Cornelius Wins Marketing Research and Insights Excellence Award Powered by Quirk’s

Retrieved on: 
Thursday, November 10, 2022
GLOBE, Marketing, Market research, Marketing research, Center, Advertising, Disability, Adoption, Fearless, Fearless Leader, American Institute, Centers for Disease Control and Prevention, United Arab Emirates, Friends, CEO, Data visualization, Industry, AIR, Management, Research

AUSTIN, Texas, Nov. 10, 2022 (GLOBE NEWSWIRE) -- Timothy Cornelius, Director of Operations at QuestionPro , has been named the 2022 Fearless Leader by the Marketing Research and Insight Excellence Awards , powered by Quirks.

Key Points: 
  • AUSTIN, Texas, Nov. 10, 2022 (GLOBE NEWSWIRE) -- Timothy Cornelius, Director of Operations at QuestionPro , has been named the 2022 Fearless Leader by the Marketing Research and Insight Excellence Awards , powered by Quirks.
  • Cornelius is on a mission to make market research more equitable and more accurate by evangelizing for adoption of processes, technologies and personnel to make all aspects of market research accessible to people with disabilities.
  • Cornelius upended and improved the internal methods at QuestionPro and then went on to found P3 Technology , a mission driven organization that provides tools and resources to researchers.
  • Powered by Quirks Media the awards shine a much-deserved spotlight on the researchers, vendors and products and services that are adding value and impact to marketing research.