Associated tags: IDG, International Data Group, Research, Ecosystem, Martech, Foundry
Locations: CANADA, EUROPE, CALIFORNIA, MASSACHUSETTS, UNITED STATES, NORTH AMERICA, APAC
Retrieved on:
Tuesday, October 10, 2023
Investment,
Gen,
Automation,
Organization,
Workplace,
Martech,
IDG,
Synthetic media,
CRM,
Foundry,
ChatGPT,
Policy,
Data analysis,
Privacy,
SMB,
Explainable artificial intelligence,
Medical device,
Sales,
AI The study comes at a time when ChatGPT and a host of other Generative AI (Gen AI) tools are becoming widely accessible, even as organizations grapple with the technology’s reach, power and capabilities.
Key Points:
- The study comes at a time when ChatGPT and a host of other Generative AI (Gen AI) tools are becoming widely accessible, even as organizations grapple with the technology’s reach, power and capabilities.
- Foundry surveyed global IT decision-makers (ITDMs) to understand AI and Gen AI use cases, investment and implementation levels, and the challenges these technologies pose for organizations.
- Despite these apprehensions, the vast majority of organizations and IT leaders are preparing for a workplace that embraces Gen AI.
- For more information and to see the full results from the AI Priorities study, please view the executive summary .
Retrieved on:
Thursday, September 28, 2023
ABM,
Marketing,
SEO,
IDG,
Intelligence,
Research,
IP,
Success,
Payment card,
Retail,
Sales,
Online shopping,
Foundry,
B2B This is a notable uptick from previous years – 90% expected an increase in 2022 and 84% in 2021.
Key Points:
- This is a notable uptick from previous years – 90% expected an increase in 2022 and 84% in 2021.
- Respondents to the survey are using a variety of ABM tactics to support their marketing objectives.
- Another key component of Foundry’s study is the use of intent data with ABM marketers.
- For more information and to see the full results from the ABM & Intent Benchmarking study, please view the white paper .
Retrieved on:
Monday, September 18, 2023
Toronto, ON, Sept. 18, 2023 (GLOBE NEWSWIRE) -- International Data Corporation ( IDC ) Canada, in partnership with Foundry’s CIO , is delighted to announce the distinguished group of CIO Award recipients for Canada for 2023.
Key Points:
- Toronto, ON, Sept. 18, 2023 (GLOBE NEWSWIRE) -- International Data Corporation ( IDC ) Canada, in partnership with Foundry’s CIO , is delighted to announce the distinguished group of CIO Award recipients for Canada for 2023.
- These organizations, along with esteemed guests and representatives from across the industry, will come together virtually on November 15th at CIO’s Future of Digital Innovation Summit & Awards Canada.
- Following this digital summit, the winners will be honored and recognized in person at the CIO Awards Canada Celebration, scheduled for November 16th at the iconic Omni King Edward Hotel in downtown, Toronto, Canada hosted by Lee Rennick, Executive Director, CIO Communities at CIO.
- CIO’s Future of Digital Innovation Summit & Awards Canada celebrates Canadian organizations and their pioneering projects that are actively shaping the future of digital innovation.
Retrieved on:
Monday, September 18, 2023
Toronto, ON, Sept. 18, 2023 (GLOBE NEWSWIRE) -- September 18, 2023 – International Data Corporation ( IDC ) Canada, in partnership with Foundry’s CIO , is delighted to announce the distinguished group of CIO Award recipients for Canada for 2023.
Key Points:
- Toronto, ON, Sept. 18, 2023 (GLOBE NEWSWIRE) -- September 18, 2023 – International Data Corporation ( IDC ) Canada, in partnership with Foundry’s CIO , is delighted to announce the distinguished group of CIO Award recipients for Canada for 2023.
- These organizations, along with esteemed guests and representatives from across the industry, will come together virtually on November 15th at CIO’s Future of Digital Innovation Summit & Awards Canada .
- Following this digital summit, the winners will be honored and recognized in person at the CIO Awards Canada Celebration, scheduled for November 16th at the iconic Omni King Edward Hotel in downtown, Toronto, Canada hosted by Lee Rennick, Executive Director, CIO Communities at CIO.
- CIO’s Future of Digital Innovation Summit & Awards Canada celebrates Canadian organizations and their pioneering projects that are actively shaping the future of digital innovation.
Retrieved on:
Thursday, September 14, 2023
Cloud,
Acceleration,
IDG,
Martech,
Luigi,
Research,
Cloud computing,
Organization,
Foundry,
AI,
Video game Currently, 31% of an organization’s overall IT budget is allocated to cloud computing, and 66% expect their cloud spending to increase over the next 12 months.
Key Points:
- Currently, 31% of an organization’s overall IT budget is allocated to cloud computing, and 66% expect their cloud spending to increase over the next 12 months.
- If cloud providers want to keep their customers from switching vendors due to AI cloud capabilities, they need to ensure their plan is clear.
- For more information and to see the full results from the Cloud Computing study, please view the executive summary .
- To learn more about how Foundry engages with decision-makers researching and investing in cloud solutions, contact us .
Professional Services,
Cosmetics,
Business,
Retail,
Consumer,
Men,
Stryx,
WWD,
D2C,
Multimedia,
Journal,
Acquisition,
Us Weekly,
CFO,
Growth,
Entrepreneurship,
Supply,
Rolling Stone,
Foundry Foundry, a brand platform specializing in acquiring, nurturing, and growing online brands, has acquired Blu Atlas for an undisclosed eight-figure sum.
Key Points:
- Foundry, a brand platform specializing in acquiring, nurturing, and growing online brands, has acquired Blu Atlas for an undisclosed eight-figure sum.
- Blu Atlas is a direct-to-consumer (D2C) men's skincare, haircare, and fragrance brand and marks Foundry’s third acquisition into the rapidly growing men's personal care industry.
- This acquisition perfectly aligns with our mission of enriching people’s lives.”
Hendre Ackermann, CEO of Foundry, added, “We are thrilled for the opportunity to take Blu Atlas to its next stage of growth.
- Reflecting on the acquisition, Deep Patel, founder of Blu Atlas, shared, “I was driven to start Blu Atlas when I couldn’t find clean and effective men’s skincare that worked.
IDG,
Learning,
Problem solving,
Infrastructure,
CSO,
McDowell,
CISO,
Bobby Parks PBA Best Import of the Conference Award,
Fortification,
Fame,
SVP,
Conference,
NextEra Energy,
Event 2023 CSO50 Hall of Fame Inductees:
Key Points:
- 2023 CSO50 Hall of Fame Inductees:
Ben Miron, VP of Infrastructure & Cybersecurity, NextEra Energy, Inc.
Gary Owen, CISO & Chief Risk Officer, iCapital
The 2023 CSO50 winners and inductees will be honored at the upcoming CSO50 Conference + Awards.
- “It is a privilege for us to honor the outstanding accomplishments of the winners at the CSO50 conference, and to bring together the information security community for great learning, networking and problem solving,” said Stephen Corrick, SVP, Events, IDG, Inc. "The powerful expertise and experience of our winners and partners make this a can’t-miss opportunity for everyone in the field.”
CSO invites industry professionals and security technology companies to connect, learn and celebrate the winners at the CSO50 Conference + Awards held October 2-4 at the We-Ko-Pa Casino & Resort in Fort McDowell, Arizona.
- Registration for the event is now open.
- CSO50 Conference + Awards - October 2023 - Foundry Events (foundryco.com)>>
Maker,
IDG,
Martech,
NA,
Luigi,
Research,
Sale,
SMB,
Organization,
Cloud computing,
Genz,
Foundry,
Knowledge,
CIO,
Automation,
Online shopping,
Fine chemical,
Marketing,
Risk management Adding to the complexity is the number of influencers involved in the purchase process which has increased to 25 (up from 20 in 2022).
Key Points:
- Adding to the complexity is the number of influencers involved in the purchase process which has increased to 25 (up from 20 in 2022).
- “With the increased complexity in the tech purchase process, customers are looking to their vendor partners for help,” said Stacey Raap, Marketing & Research Manager, Foundry.
- The average number of individuals who influence the tech purchase process has increased to 25 people – 13 IT and 12 LOB.
- For technology marketers, it’s important to connect with tech buyers where they are researching solutions for their business needs and throughout the purchase process.
Boston, MA, May 18, 2023 (GLOBE NEWSWIRE) -- Foundry’s (the media, data, and martech division of IDG, Inc.) InfoWorld , the technology media brand committed to serving as the leading voice in emerging enterprise technology, today announced that nominations are open for the 2023 Technology of the Year Awards.
Key Points:
- Boston, MA, May 18, 2023 (GLOBE NEWSWIRE) -- Foundry’s (the media, data, and martech division of IDG, Inc.) InfoWorld , the technology media brand committed to serving as the leading voice in emerging enterprise technology, today announced that nominations are open for the 2023 Technology of the Year Awards.
- This prestigious annual awards program recognizes the most innovative products across a range of categories in software development, cloud computing, data analytics and machine learning.
- The InfoWorld Technology of the Year Awards are open to any product in an eligible category that has been generally available during the past calendar year.
- Categories for the 2023 Technology of the Year Awards include:
IDG,
Accounting software,
Database,
Martech,
Advertising,
Research report,
Marketing,
PPC,
CPC,
Innovation,
CTR,
Research,
Nature,
ICP,
Product strategy,
Telescopic sight,
Foundry Google defines click-through rate (CTR) as a ratio measuring how many viewers clicked an ad out of the total viewers.
Key Points:
- Google defines click-through rate (CTR) as a ratio measuring how many viewers clicked an ad out of the total viewers.
- A high CTR suggests that the ads shown are relevant to their audience.
- Ad platforms like Google consider relevance when determining which ads to show, often leading to higher impressions for intent-based ads.
- This experiment also showed an average CTR increase of 220% on ads shown to intent-based audiences in all three tests.
