Stryx

Foundry Acquires Blu Atlas, its 3rd Men’s Personal Care Acquisition

Retrieved on: 
Wednesday, July 12, 2023
Professional Services, Cosmetics, Business, Retail, Consumer, Men, Stryx, WWD, D2C, Multimedia, Journal, Acquisition, Us Weekly, CFO, Growth, Entrepreneurship, Supply, Rolling Stone, Foundry

Foundry, a brand platform specializing in acquiring, nurturing, and growing online brands, has acquired Blu Atlas for an undisclosed eight-figure sum.

Key Points: 
  • Foundry, a brand platform specializing in acquiring, nurturing, and growing online brands, has acquired Blu Atlas for an undisclosed eight-figure sum.
  • Blu Atlas is a direct-to-consumer (D2C) men's skincare, haircare, and fragrance brand and marks Foundry’s third acquisition into the rapidly growing men's personal care industry.
  • This acquisition perfectly aligns with our mission of enriching people’s lives.”
    Hendre Ackermann, CEO of Foundry, added, “We are thrilled for the opportunity to take Blu Atlas to its next stage of growth.
  • Reflecting on the acquisition, Deep Patel, founder of Blu Atlas, shared, “I was driven to start Blu Atlas when I couldn’t find clean and effective men’s skincare that worked.

Stryx Appears on ABC’s Shark Tank

Retrieved on: 
Saturday, May 14, 2022
TV and Radio, Online Retail, Luxury, Professional Services, Small Business, Entertainment, Men, Cosmetics, Bridal, Retail, Consumer, Becoming (philosophy), Social media, CVS, Target Corporation, Cosmetics, BRAVO, Forbes, Multimedia, Woman, Zoom, Breakout (video game), Stryx, Partnership, FaceTime, TikTok, YouTube, Instagram, Man, Shark Tank, Masculinity, Red, Skin, CMO, Twitter, Acne, Mark (given name), CEO, Facebook, Nordstrom, Target

Today Stryx mens cosmetics & skincare appeared on ABCs Shark Tank and received an offer for a $600K deal from Robert Herjavec.

Key Points: 
  • Today Stryx mens cosmetics & skincare appeared on ABCs Shark Tank and received an offer for a $600K deal from Robert Herjavec.
  • View the full release here: https://www.businesswire.com/news/home/20220513005004/en/
    Stryx Appears on Shark Tank (Photo: Business Wire)
    Stryx engineers discreet products for every guy to easily, confidently and comfortably look his best.
  • Stryx found in vetting its audience, many men were sneaking into the womens aisle at drugstores or stealing cosmetics from their girlfriends.
  • Today Stryx celebrates a new growth milestone with its Shark Tank appearance.