STUDY: Click-Through Rate Increases 220% on Ads Shown to Intent-Based Audiences
Google defines click-through rate (CTR) as a ratio measuring how many viewers clicked an ad out of the total viewers.
- Google defines click-through rate (CTR) as a ratio measuring how many viewers clicked an ad out of the total viewers.
- A high CTR suggests that the ads shown are relevant to their audience.
- Ad platforms like Google consider relevance when determining which ads to show, often leading to higher impressions for intent-based ads.
- This experiment also showed an average CTR increase of 220% on ads shown to intent-based audiences in all three tests.