Associated tags: Advertising, Intelligence, FCC, BIA, Government
Locations: DISTRICT OF COLUMBIA, UNITED STATES, NORTH AMERICA, LOS ANGELES, PHILADELPHIA, NEW YORK CITY, VIRGINIA
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Thursday, September 21, 2023
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Creative industries BIA Advisory Services estimates the local broadcast TV industry in 2024 will generate $23.8 billion in advertising revenue, with $21.7 billion in over-the-air (OTA) revenue and $2.1 billion in digital television.
Key Points:
- BIA Advisory Services estimates the local broadcast TV industry in 2024 will generate $23.8 billion in advertising revenue, with $21.7 billion in over-the-air (OTA) revenue and $2.1 billion in digital television.
- However, TV OTA has more than four times the ad spend, mainly driven by political, than the other two channels.
- BIA has issued an update to its U.S. Local Advertising Forecast for 16 media, including local broadcast television, and 96 business sub-verticals.
- The forecast can be purchased here and also accessed by subscription to BIA ADVantage , BIA’s local advertising intelligence dashboard.
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Thursday, September 22, 2022
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App BIA Advisory Services U.S. Local Advertising Forecast reveals that local over-the-top (OTT) advertising is one of the fastest growing local media channels.
Key Points:
- BIA Advisory Services U.S. Local Advertising Forecast reveals that local over-the-top (OTT) advertising is one of the fastest growing local media channels.
- However, the growth in OTT demonstrates that it is delivering a proven opportunity for broadcasters to grow revenue, said Rick Ducey, Managing Director, BIA Advisory Services.
- BIA defines OTT advertising as locally targeted advertising included on streaming video that is delivered to TV sets via Internet connections.
- Today, we offer comprehensive local market advertising intelligence that provides grounded, reliable advertising estimates across media channels and business verticals.
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Public relations The National Association of Black Owned Broadcasters (NABOB) and BIA Advisory Services have partnered to release the 2022 Black Owned Radio Stations Ownership & Revenue Report.
Key Points:
- The National Association of Black Owned Broadcasters (NABOB) and BIA Advisory Services have partnered to release the 2022 Black Owned Radio Stations Ownership & Revenue Report.
- View the full release here: https://www.businesswire.com/news/home/20220606005237/en/
Visit NABOB.org to download the 2022 Black Owned Radio Stations Ownership & Revenue Report.
- To learn more about the significance of the 2022 Black Owned Radio Stations Ownership & Revenue Report, tune into BIAs Leading Local Insights Podcast available on all major streaming platforms.
- Visit NABOB.org to download the 2022 Black Owned Radio Stations Ownership & Revenue Report.
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Thursday, September 30, 2021
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Video game We take into consideration economic trends, consumer behavior, growth in digital ad spending and the local advertising environment.
Key Points:
- We take into consideration economic trends, consumer behavior, growth in digital ad spending and the local advertising environment.
- The most significant factor going into 2022 for local broadcast TV, Buono explains, is that political advertising spending will be extremely strong for a significant portion of the year.
- An estimated 44.8 percent share of local media political advertising will go to OTA broadcast TV alone.
- In early September, BIA released its 2022 U.S. Local Advertising Forecast for 16 media, including local broadcast television, and 96 business sub-verticals.
Retrieved on:
Thursday, September 26, 2019
The firm estimates that 2019 will generate $857 million in revenue, increasing nearly 148% to $2.13 billion by 2024.
Key Points:
- The firm estimates that 2019 will generate $857 million in revenue, increasing nearly 148% to $2.13 billion by 2024.
- "OTT offers a considerable opportunity for broadcasters to grow revenue," said Tom Buono, Founder and CEO of BIA Advisory Services.
- In early October, BIA will release their U.S. Local Advertising Forecast for 16 media, including OTT.
- BIA's forecast is available for all 210 local television markets and is based on a proprietary forecasting methodology of the local advertising marketplace.
