TVB

TVB Announces Political Super Session Featuring David Axelrod, Karl Rove, DCCC, NRCC, and Kantar/CMAG at Alt Forward 2020

Thursday, September 24, 2020 - 3:00pm

The Political Super Session will be supersized, with three separate conversations bringing together reporters from leading national news outlets with four leading political influencers and a political advertising expert.

Key Points: 
  • The Political Super Session will be supersized, with three separate conversations bringing together reporters from leading national news outlets with four leading political influencers and a political advertising expert.
  • Participants will discuss the uniqueness of the 2020 election cycle and offer insight into the role local broadcast TV advertising plays in presidential and congressional campaigns.
  • Looking Forward: Congressional Political Strategies: This panel will be moderated by Julie Bykowicz, a national political reporter for The Wall Street Journal.
  • About TVB: TVB is the not-for-profit trade association representing Americas local broadcast television industry.

Huge Decrease in Levels of Streaming Piracy Seen in Malaysia Over the Last 12 Months

Thursday, September 17, 2020 - 4:00am

More than half (55%) of online consumers had noticed that a piracy service had been blocked by the Ministry of Domestic Trade and Consumer Affairs (MDTCA).

Key Points: 
  • More than half (55%) of online consumers had noticed that a piracy service had been blocked by the Ministry of Domestic Trade and Consumer Affairs (MDTCA).
  • Desmond Chan, General Manager of TVB International commented: "We are encouraged by the efforts of MDTCA in fighting online piracy with their site blocking campaign.
  • TVB's programmes are popular in Malaysia and have always been the targets for piracy.
  • Consumers who subscribe to illicit IPTV services or access piracy streaming sites are wasting their time and money when the channels and websites stop working.

David Axelrod, Karl Rove and Matt VanDyke to Speak at TVB Alt Forward 2020 Conference

Wednesday, September 16, 2020 - 3:00pm

TVBs 2020 Alt Forward Conference will be unlike any before - this years conference will be a fully virtual, multi-dimensional experience, taking place in TVBs digitally rendered conference center on Thursday, October 1st.

Key Points: 
  • TVBs 2020 Alt Forward Conference will be unlike any before - this years conference will be a fully virtual, multi-dimensional experience, taking place in TVBs digitally rendered conference center on Thursday, October 1st.
  • Rebounding and the path forward will require unqualified trust by consumers in order to drive customers through the purchase funnel and deliver robust results, says Steve Lanzano, President & CEO of TVB.
  • Local TV remains Americas most trusted source of news and drives the most viewer, consumer and voter action.
  • TVB Alt Forward is not another series of Zoom-webinars, but a truly virtual experience produced by EDNY .

Spin Master, Warner Bros. Interactive Entertainment, and WayForward Announce Bakugan: Champions of Vestroia

Friday, July 10, 2020 - 8:16pm

"We're pleased to partner with Spin Master and WayForward to bring the brawling action of Bakugan: Champions of Vestroia to Nintendo Switch," said Kevin Kebodeaux, Senior Vice President, Warner Bros. Interactive Entertainment.

Key Points: 
  • "We're pleased to partner with Spin Master and WayForward to bring the brawling action of Bakugan: Champions of Vestroia to Nintendo Switch," said Kevin Kebodeaux, Senior Vice President, Warner Bros. Interactive Entertainment.
  • "Bakugan: Champions of Vestroia expands the popular brawling franchise with a new exhilarating, interactive game format with customization, competitive action, deep strategy, and anime-style characters and worlds that all gamers and Bakugan fans will love," said Simonetta Lulli, Vice President, Spin Master Studios.
  • "Bakugan: Champions of Vestroia brings together the most popular aspects of the TV series and toys in an authentic and inspiring new game," said Voldi Way, President & CEO, WayForward.
  • Published by Warner Bros. Interactive Entertainment, produced by Spin Master and developed by WayForward, the Bakugan: Champions of Vestroia video game will take players on a journey through an original story expanding on the hit TV series and toy franchise.

TVB Issues Statement on Necessity of Trust in Advertising

Thursday, July 2, 2020 - 3:20pm

NEW YORK, July 02, 2020 (GLOBE NEWSWIRE) -- TVB ( www.tvb.org ), the not-for-profit promoting local media marketing solutions to the advertising community, today issued the following statement regarding trust and ad-supported media.

Key Points: 
  • NEW YORK, July 02, 2020 (GLOBE NEWSWIRE) -- TVB ( www.tvb.org ), the not-for-profit promoting local media marketing solutions to the advertising community, today issued the following statement regarding trust and ad-supported media.
  • Consumers are looking for accountability and engagement on topics that matter to them, said Steve Lanzano, TVB President and CEO.
  • Year over year, local TV consistently beats out social media when it comes to trust and influencing purchase decisions.
  • ( GfK TVB Media Comparisons Study 2020 )
    Broadcast TV reaches African Americans (82%) and Hispanics (77%) more than any other media.

TVB’s Forward Conference Becomes (Alt) Forward for 2020

Thursday, April 23, 2020 - 7:56pm

NEW YORK, April 23, 2020 (GLOBE NEWSWIRE) -- Today, the Television Bureau of Advertising (TVB) announced (Alt) Forward 2020 , an adaptation of its 11th annual Forward Conference in light of COVID-19 concerns.

Key Points: 
  • NEW YORK, April 23, 2020 (GLOBE NEWSWIRE) -- Today, the Television Bureau of Advertising (TVB) announced (Alt) Forward 2020 , an adaptation of its 11th annual Forward Conference in light of COVID-19 concerns.
  • TVB is producing (Alt) Forward 2020 as a multi-dimensional, virtual experience that will take place on Oct. 1 for local broadcast TV leadership from around the United States.
  • Were calling this years event (Alt) Forward 2020 to reflect an alternate approach to delivering top-notch programming for our members and partners, and driving value for our sponsors.
  • (Alt) Forward 2020 will take a c-suite look at local broadcast TV through the lens of revenue generation.

TVB Launches NEXT Women Program

Wednesday, March 11, 2020 - 2:24pm

Underwritten by WideOrbit, NEXT Women helps identify, prepare and advocate for women in the local broadcast television industry as they aspire to advance to senior roles.

Key Points: 
  • Underwritten by WideOrbit, NEXT Women helps identify, prepare and advocate for women in the local broadcast television industry as they aspire to advance to senior roles.
  • TVBs NEXT Women program brings the spirit of that celebration to life by recognizing shifting industry paradigms and helping to accelerate momentum for women in leadership roles.
  • TVBs NEXT Women initiative is designed to help women reach their leadership goals by providing tools and strategies for success.
  • The first NEXT Women program will be an April webinar featuring female executive coaches addressing key issues from the TVB survey.

Spin Master Unleashes New Brawling Action with Season Two of Bakugan®: Armored Alliance™

Monday, March 2, 2020 - 6:30pm

Produced by Spin Master Entertainment, season two of the anime adventure series launched in the United States on Cartoon Network on Sunday, March 1, 2020.

Key Points: 
  • Produced by Spin Master Entertainment, season two of the anime adventure series launched in the United States on Cartoon Network on Sunday, March 1, 2020.
  • "Bakugan: Armored Alliance" follows the adventures of Dan Kouzo and his best friends, the first kids on Earth, to bond with the mysterious alien creatures known as Bakugan.
  • "Bakugan: Armored Alliance promises to bring bigger battles as the brawlers find themselves in unchartered territories," says Jennifer Dodge, Executive Vice President, Spin Master Entertainment and Producer of the show.
  • In conjunction with "Bakugan: Armored Alliance", Spin Master has unveiled expanded offerings to the Bakugan toy line and card game.

2020 Super Tuesday Voters Media Usage Study

Friday, February 28, 2020 - 7:08pm

An estimated $6.5 billion is to be spent by campaigns in the 2020 presidential election year, says TVB President and CEO Steve Lanzano.

Key Points: 
  • An estimated $6.5 billion is to be spent by campaigns in the 2020 presidential election year, says TVB President and CEO Steve Lanzano.
  • When eligible voters in California, Colorado and North Carolina all find the problem with fake news to be most prevalent on social media, while local broadcast TV news is the most trusted, its hard to deny the influence local broadcast TV has over voters.
  • In Colorado, suburban and rural women 18+ trust local broadcast TV news far more than news on cable TV, radio, and social media.
  • In January 2020, TVB commissioned Dynata to conduct a study of eligible registered voters in 3 primary states to gain an understanding of media usage, and attitudes toward traditional and digital platforms.

TVB Releases 2020 American Conversation Word of Mouth Study

Monday, February 10, 2020 - 7:39pm

TVB, the not-for-profit trade association representing Americas local broadcast television industry and the organization behind local TVs shift to impressions-based buying, released its 2020 American Conversation Study in partnership with Engagement Labs earlier this week.

Key Points: 
  • TVB, the not-for-profit trade association representing Americas local broadcast television industry and the organization behind local TVs shift to impressions-based buying, released its 2020 American Conversation Study in partnership with Engagement Labs earlier this week.
  • Its long been understood that word of mouth is the most powerful form of marketing, driving up to 50% of consumer sales.
  • The 2020 American Conversation Study also revealed interesting data when it comes to believability and trust.
  • Television has great impact on American conversations, said Hadassa Gerber, Chief Research Officer at TVB.